Introduction
A bakery is an establishment which produces or/and sells bread, pastries, cakes, biscuits,
cookies, etc.
Baking is the technique of prolonged cooking of food by dry heat acting by convections, and not
by radiation, normally in an oven, but also in hot ashes, or on hot stones.
It is primarily used for the preparation of bread, cakes, pastries and pies, tarts, quiches, and
cookies. Such items are sometimes referred to as "baked goods," and are sold at a bakery.
A person who prepares baked goods as a profession is called a Baker.
Bakery Products
Product coverage
Bread
Biscuits
Pastries
Cakes
Confectionary products
Mission
Krendel’s Bakery mission statement is to provide a product of the greatest
possible value for our customers, thereby achieving sufficient profit to finance
our company.
Analysis of the Market & Survey of the Competition
Great amount of potential customers (students and stuff) spending much time
in the university
Target Customers: mainly female
Main competitors: Sbarro (Pizza), Kroshka- Kartoshka (Sandwiches), Mini-
Market (Sandwiches), though our product and its brand image is unique of
its kind - fresh bakery
FINANCIAL PLAN
Start up Costs
Profit and Loss Forecast for a Year
Break-even Point
Startup Costs
Rent deposit $2400
Renovations to location $1500
Decorations/furniture for location $1000
Permits, Licenses & Business Certificates $300
Equipment $7500
Startup Supplies $2000
Startup Packaging $750
Startup advertising$1500
Miscellaneous $1000
TOTAL $17950
We choose bakery business as our business because:
Bakery industry is a good business for us
All of people can eat our product any time ,any where.
simple Bakery industry had a big profits
Why we choose shopping mall as our store location?
We choose shopping mall in jakarta because many people come to mall to shopping, meeting , playing.
Introduction
According to the demand and financial aspect, you will need to choose the specific products for your bakery
business.
Bread, biscuits, cakes, pastries, cream-rolls, cookies etc. are the most common products.
People almost prefer to have fresh.
Bakery Business Finance
In initiating a bakery business, you will need to arrange two types of capital.
One is fixed capital for setting up the unit and purchasing machinery.
The second one is working capital.
Hire purchase leasing is available from banks for machinery purchase.
You can avail a cash credit or overdraft account to serve the requirement of working
capital.
Manufacturing Process:
Mixing of ingredients except flour in required proportion in paste formreparation of dough by
mixing with flourPlacing dough in molding and cutting machineFrying cooling&
packing
Cakes:
To make cakes, wheat flour and baking powder along with cream, sugar and ghee
is mixed thoroughly till it becomes fluffy.
Then mixture of beaten eggs is added to it along with caramel colour and chopped fruits
before the mixture are poured into cake pans and baked for around 30- 40 minutes.
Cost of the Project
MEANS OF FINANCE
WORKING CAPITAL REQUIREMENTS
PRODUCTION AND SALES AT 60% CAPACITY
(MONTH)
BREAK EVEN ANALYSIS
Greeting bakery is located In zenebework square in
front of Alert Hospital.
What make us(Greeting bakery) unique?
- The first and only shop
- Make your own taste
Vision
- To be among the most popular and needed in
our coffee industry.
. Mission
- To inspire and to connect people
- To keep people warm and feel like home
Core Value
• Honesty, Responsibility, Reliability,and Integrity.
• To be pro-active
• To be innovative and pragmatic
Key to Successful
• Right people in the right place (position)
- Never give up
- Think big, but we start small
- Low capital investment
- Keep updating
SWOT Analysis
• Strengths
▫ Unique taste, relax place, good environment,
many parking lots.
▫ Put the right people in the right position.
▫ To make our coffee fresh in every cups.
• Weakness
▫ Cannot served on time when we have a lot of
customer at the same time.
▫ New brand.
Opportunities
▫ Our shop has the opportunities to expand its
global operations.
▫ We are the first one.
▫ New markets for coffee such as in India,
Thailand, and Cambodia.
• Threats
▫ The coffee shop is exposed to rises in the cost
of coffee and dairy products.
▫ Challenging with new born coffee shop .
Management and Organization
NHW Bakery will be managed by its owner, Habure. This will be the first year of operation of the
business.
2.1. Activities of the Business
a) Managing the overall operations
b) Handling cash transactions
c) Direct selling of goods to walk in customers
d) Delivery of goods to distant customers
e) Accounting
2.2 Personnel Plan
a) Manager (1)
b) Cashier (1)
c) Sales Clerk (1)
d) Utility (5)
e) Accountant (1)
2.3 Hiring of Employees
Applicants were accepted for the vacant positions of: Cashier; Sales Clerk; Utility;
and Accountant. Those with the good qualifications were examined and
subsequently interviewed for hiring.
If sales exceeded from the net income projection, employees will
receive 10% annual salary increase.
3.0 Marketing Plan
3.1 Product
MGOP Bakery Supplies offers the primary ingredients and supplies in baking,
such as:
- Flour
- Shortening
- Margarine
- Sugar
- Baking Powder
- Milk Powder
- Yeast
- Bread Improver
- Baking Cups
- Food Coloring
- Food Flavoring
- Plastic bags and many more