BUSINESS RESEARCH
METHODOLOGY
PREPARED BY:
1:VIBHU KASHYAP.H
2:MOHAN.V
3:SRIKANTH
4:PRASHANTH G.R
5:VINUTHA
6:ADARSH BABU
7:SHILAPSHREE L.N
8:MAHESH D.C
INTRODUCTION:
Research is a systematic way to collect information and get
knowledge out of it with a methodology so that the derived
knowledge can be used make [Link],managers
face major issues like ongoing complaints from customers,
need to convince financers/bankers for advances, unnet
needs among customers,the need to polish an internal
process, issues while managing men,machines, materials,
and money.
Business research is the process and the tool needed to
reduce risk in managerial decision making.
Business research is a systematic inquiry that provides
systematic knowledge to guide managerials decisions.
More specially,it is a process of planning,acquiring,
analyzing,and disseminating relevant data,information, and
insights to decision makers to maximize business
performance.
Meaning
Research is a systematic process of collecting and
analyzing information[data]in order to increase our
understanding of the phenomenon about which we
are concerned or interested.
Why research?
There are several factors which motivate you to study
Business research methods.
[Link] competition:competition in business is
increasing day by [Link] we need
[Link]: you need to know about your
customers,their needs,their perceptions and future
[Link] helps you to find out the
variables and factors which are siginificant for
increasing customers loyalty.
[Link] oducts:research helps to know yourneed and this
in turn used to develop new [Link] decide about
pricing,positioning,packaging,branding,sales
promotion and other promotional techiniques,we
need to carry out business research.
[Link] competition:you need to know what other
companies are doing to increase their market
share,factors responsible for increase and decrease
for market share,and trends in industry growth.
[Link] Environment:business environment is the
totality of all those factors which affect your business
but under the control of managers.
OTHER FACTORS ARE
[Link] of management as a group of disciplines.
[Link] growth and influence of the internet.
[Link] global competition
[Link] government interversion
[Link] cost data collection
GOALS OF RESEARCH
[Link] should be Descriptive:To discover factors
[Link] should be Explaintory:To determine
Why&How.
[Link] PREDICT: To make projection about at may
occur in the future.
[Link]:to asses the worth of something
[Link] assesment: To asses to need for services
TYPES OF RESEARCH
THERE ARE THREE TYPES OF RESEARCH IN
BUSINESS
[Link] RESEARCH
[Link] research
[Link] research
Exploratory research:The objective of exploratory
research is to gather preliminary information that wil
help define problems and suggest
[Link] research is a type of research
conducted because a problem has not been clearly
[Link] research helps determine the best
research design,data collection method and selection
of subjects.
Descriptive Research:The objective of descriptive
research is to describe things,such as the market
potential for a product and attitudes of consumers
who buy the product. Descriptive research, also kno
wn as Stastical research.
The basic difference between exploratory and
descriptive research is the research design.
Casual research:the objective of casual research is to
test hypothesis about cause-and-effect [Link]
this form of research the marketer tries to determine
if the manipulation of one variable,called the
independent variable,affects another variable,called
the dependent [Link] casual research is performed
well marketers may be able to use results for
forecasting what might happen if the changes are
made.
OTHER TYPES OF RESEARCH ARE
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FACTORS EFFECTING BUSINESS
RESEARCH:
1. TIME CONSTRAINT
2. AVAILABILITY OF RESOURCES
3. NATURE OF THE DECISION
4. BENIFIT V/S COST
FEATURES OF GOOD RESEARCH
1. A good research should be systematic
2. A good research should be logic
Here we have Induction and Deduction
3. A good research should be empirical
4. A good research should be Replicable
5. Purpose should be clearly defined
6. Research design thoroughly planned
7. High ethical standards applied
8. Conclusions justified
ETHICS IN BUSINESS RESEARCH
Ethics are norms or standards of behaviour that guide
moral choices about our behaviour and our
relationship with [Link] goal of ethics in research
is to ensure that no one is harmed or suffers adverse
consequences from research activities.
SCIENTIFIC APPROCH TO
RESEARCH IN PHYSICAL AND