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Social Media Adoption Channels Analysis

Social Media 1 is the most viable channel for ages 18-39 due to its high sales conversion per rupee spent. Print media currently provides the most profitability based on audience reach per rupee, but television may become most profitable after 2018 due to expected audience and cost growth. Competitor 4 has the most robust existing social media practice. Adopting e-commerce and social media also carries associated risks.

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4 views1 page

Social Media Adoption Channels Analysis

Social Media 1 is the most viable channel for ages 18-39 due to its high sales conversion per rupee spent. Print media currently provides the most profitability based on audience reach per rupee, but television may become most profitable after 2018 due to expected audience and cost growth. Competitor 4 has the most robust existing social media practice. Adopting e-commerce and social media also carries associated risks.

Uploaded by

kanav
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Potential Social Media Adoption Channels

• Most Viable Channel for 18–39 • Competitor with Most Robust


age group: Social Media Practice:
– Social Media 1 has the highest ‘Sales – Competitor 4 has the most robust
Converted per Rupee Expenditure on Social Media Practice
Social Media’; hence, it is the most
• Associated Risks of Adopting e-
viable social media channel
Commerce and Social Media:
• Most Profitable Medium of
Communication:
– Based on ‘Audience Reached per
Rupee spent on Communication
Channel’ calculated for the various
communication media, print is the
most profitable
– However, if we consider long-term
cost/ad and audience growth
estimates, TV is likely to be the most
profitable media post 2018

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