NEVILE WADIA INSTITUTE OF MANAGEMENT

STUDIES & RESEARCH (NWIMSR)

A
PROJECT REPORT
ON
How to strengthen the market share of Maihar Cement in Jabalpur

Submitted To – Mr. Rajesh Sharma

(Sales Officer)

Maihar cement (Maihar)

Submitted By - Vibhor Jain

M.M.M 3rd Sem

Date – 26-7-10

Place – Maihar (M.P)

 TABLE OF CONTENTS

DESCRIPTION PAGE NO.

DECLARATION
ACKNOWLEDGEMENT
OBJECTIVE
IMPORTANCE OF STUDY
LIMITATIONS
METHODOLOGY
INDIAN CEMENT INDUSTRY
INTRODUCTION
OUR VISION
INFRASTRUCTURE
PRODUCTS
PROCESS
PACKAGING
MARKETING POLICY
ENVIRONMENT MANAGEMENT SYSTEM
AWARDS
SAFETY & HEALTH MANAGEMENT
QUESTIONNARRIE
FINDINGS
SUGGETIONS
BIBLIOGRAPHY
 DECLARATION

I hereby declare that the Project Report Entitled “How to strengthen

the market share of Maihar Cement in Jabalpur” which is being
submitted in partial fulfillment of the award of the degree of Master
in marketing Management is our own work done under

The guidance of [Link] Sharma.

g
Acknowledgement
Success is the manifestation of diligence, Perseverance, Inspiration,
Motivation & Innovation. The completion of any interdisciplinary
project depends on Cooperation & Combined efforts of several
sources of knowledge, energy & time. Hence, I approach this matter
of acknowledgement through these lines & trying my best to give full
credit wherever it is due.

I would like to thank Rajesh Sharma (sales officer) for coordinating the
project work and giving me guidance. The project would not have
been completed without his help.

Finally I pay my sincere regards to my Parent who supported and

helped me out in carrying this report smoothly.

VIBHOR JAIN

M.M.M 3rd Sem

OBJECTIVES
 The major objectives of this study were:

(a) To find out what customer expects from company and how company
can deliver them.

(b) To find out level of satisfaction of retailers as well as customers.

(c) To compare Maihar Cement with other cement company and then
formulate some strategy to be a market leader by increasing the market
share of Maihar Cement.

IMPORTANCE OF THE STUDY

My project titled “How to strengthen the market share of Maihar Cement in
Jabalpur” could prove to be of great importance to the company. Because in this
project I tried to compare all the facilities provided to the customers by Maihar
Cement with the one provided by the competitors. I also tried to find out that
what are the customers demand from the Maihar Cement and what the
organization needs to improve in its system in order to tighten its hands in the
market. This will finally help Maihar Cement to increase its market share and try
to gain a big lead over its competitors.

LIMITATIONS

Limitations of the study are as follows:

(a) The area of survey is restricted to Jabalpur due to limited resources and time
constraint.

(b) The size of the retailers is restricted to 60,Dealer is 6 and that of Customer is

100 because of the time constraint though it has been tried to make this

sample as representative as possible.

(c) Some consumers have been found to have some biasness in there

response because of their bad or good experience with the company.

In spite of above-mentioned limitations, an honest and sincere effort has been

made in order to match the requirements and produce the necessary information
for the organization so that it helps it further.

METHODOLOGY
Population:

All authorized dealers and distributors in Jabalpur.

All retailers in Jabalpur.

All Cement users of Jabalpur.

Sample Size:

60 Retailers ,6 Dealers

100 Cement users.

Sampling Method:

Area Sampling and within which random sampling has

been done.

Data Collection Tools:

Questionarrie Method

Observation Method

Interview Method

Sources of Data:

Primary data:
 Data collected from market surveys,
Interview and feedback obtained from retailers,dealers,
and Cement Users.

Secondary Data:

Data collected from organization’s database and various websites.

Indian Cement Industry

India, being the second largest cement producer in the world after China
with a total capacity of 151.2 Million Tones (MT), has got a huge
cement industry. With the government of India giving boost to various
infrastructure projects, housing facilities and road networks, the cement
industry in India is currently growing at an enviable pace. More growth
in the Indian cement industry is expected in the coming years. It is also
predicted that the cement production in India would rise to 236.16 MT in
FY11. It's also expected to rise to 262.61 MT in FY12.
The cement industry in India is dominated by around 20 companies,
which account for almost 70% of the total cement production in India. In
the present year, the Indian cement companies have produced 11 MT
cement during April-September 2009. It took the total cement
production in FY09 to 231 MT.

Industry Background
The history of the cement industry in India dates back to the 1889 when
a Kolkata-based company started manufacturing cement from
Argillaceous. But the industry started getting the organized shape in the
early 1900s. In 1914, India Cement Company Ltd was established in
Porbandar with a capacity of 10,000 tons and production of 1000
installed. The World War I gave the first initial thrust to the cement
industry in India and the industry started growing at a fast rate in terms
of production, manufacturing units, and installed capacity. This stage
was referred to as the Nascent Stage of Indian Cement Industry. In 1927,
Concrete Association of India was set up to create public awareness on
the utility of cement as well as to propagate cement consumption.
The cement industry in India saw the price and distribution control
system in the year 1956, established to ensure fair price model for
consumers as well as manufacturers. Later in 1977, government
authorized new manufacturing units (as well as existing units going for
capacity enhancement) to put a higher price tag for their products. A
couple of years later, government introduced a three-tier pricing system
with different pricing on cement produced in high, medium and low cost
plants.

Introduction
Maihar Cement is a division of Century Textiles and Industries Ltd, a
flagship company of BK Birla Group.  The company is well diversified
having interest in cement, textiles, rayon, chemicals,  pulp and paper. 

Maihar Cement is situated at Sarlanagar (Maihar) Dist. Satna in the

State of Madhya Pradesh with an installed capacity of 3.80 Million
TPA.    Maihar is 45 Kms South - East of Satna on Howrah - Mumbai
Central Railway Main Line.  Maihar is well known for Sharda Devi
Temple and Maihar Gharana Music whose proponent was renowned
Musician padma Vibhushan Baba Allaudin Khan. 
Apart from this, company has two more cement plants namely
Century Cement at Baikunth, Dist. Raipur in the State of
Chhattisgarh with an installed capacity of 2.10 Million TPA and 
Manikgarh Cement at Gadchandur, Dist. Chandrapur, Maharashtra
with an installed capacity of 1.90 Million TPA.   The combined
Capacity of all cement plants  taken altogether is 7.80 Million TPA. 
More emphasis is given for production of blended cement which
constitutes about 95% of the total cement produced by the
company. .

All Cement plants are equipped with captive power plants, which is
not only ensure an uninterrupted power supply, but also help
company substantially on power cost, as the own generated power is
quite economical as compared to grid power.

The company sells its cement under its  premium brand name -
BIRLA GOLD. Maihar Cemetnt is pioneer in producing Blended
Cement i.e. Portland Pozzolana Cement. The motivation for the
production of Blended cement has been primarily with the aim of
preserving limestone reserves and environment
 Our Vision - The 3T

Tradition
Maihar Cement is a division of Century Textiles & Industries Ltd.,
belonging to the BK Birla Group of Companies, a leading Business
House with its presence in Core Industries like Textiles, Rayons,
Chemicals, Paper & Pulp and Cement, which has been at the
vanguard in generating wealth for the Nation.  Our heritage of being
a part of this group carries with it a commitment to quality. All our
Products meet the most stringent and exacting standards of our
growing list of loyal customers who are engaged in building Modern
India.

Technology
Our Group's Core Value of Quality has built for us an invincible
reputation and for this, the finest technology was sourced from world
renowned manufacturers and state-of-the art equipment installed for
energy efficient and pollution free large scale cement production. The
presence of superior technology is also evinced in our various quality
initiatives which have fetched for us the coveted ISO-9001, an
International Certification for "Quality Management System". We
have also got the ISO-140001 Certification for "Environmental
Management System" which amply reflects our commitment to the
environment.
 Trust
Our Customer is the focal point for all our endeavours and what we
value most is their trust in us, whether that be in the aspect of
reliability of supply or in the aspect of quality assurance.  An
extensive distribution network and a retail chain of thousands of
outlets stretching across the length and breadth of regions, play a
vital role in taking our cement units closer to the customer's
doorsteps.  Further, our efficient and responsive technical staff excel
in providing quick and expert care so as to enable thousands of users
to keep smiling and ever wanting our products.
Infrastructure

Captive Mines

Maihar Cement has its own Captive Mines with rich limestone
reserves at Bhadanpur just 7 Kms from the plant.  mines' working is
fully mechanized and an overland belt conveyor of 7 kms passing
through hilly terrain transports limestone from mines to plant.  The
aesthetic view of the surrounding area has been maintained by
afforestation of the mining area and also by creating water reservoir
in the excavated area.
A Panaromic view of Mine
Captive Power Plant

To meet the need of the hour and in order to reduce the cost of
production, so as to be competitive, Maihar Cement has installed its
own Captive Thermal Power Plant and the total  installed capacity is
35 MW which is helpful in uninterrupted running of the plants on
sustainable basis.

View of Power Plant from

Logistics
Strategic location of the plant, connected with NH-7 puts Maihar
Cement in a very advantageous position so far as logistics is
concerned.  The Plant is well connected by Road with all the major
marketing centres.  Being situated on Mumbai - Howrah (via
Allahabad) main Railway Line, it is also well connected with all the
States in East & North East.
Products

Maihar Cement is pioneer in producing Blended Cement i.e. Portland

Pozzolana Cement .  The motivation for the production of blended
ccement has been primarily with the aim of preserving limestone
reserves and environment.

Uses

 Hydraulic Structures
 Mass Concreting Works
 Marine Structures
 Masonry Mortars and Plastering
 Under aggressive Conditions
 Advantage -

 Low Heat of hydration resulting in resistance to cracking.

 Resistance to corrosive water and chemical attacks and thereby
longer life to steel/iron structure underneath.
 High degree of impermeability and workability for the concrete
mix.
 Higher ultimate strength at longer duration
 Higher degree of fineness, resulting in -

               - Complete chemical reaction

               - Easy workability

               - Increased plasticity

 Reduced Alkali aggregate reaction  as also free lime expansion

and thereby resistance to cracking.
 Lower drying shrinkage and low leaching value.

PPC can be used for any type of construction which earlier had been
the forte of OPC.  However due to it's special attributes, it's use is
rather imperative for the following construction works.
Ordinary Portland Cement (OPC)
Ordinary Portland CEMENT (OPC) is a product obtained by intimately
mixing together calcareous ( limestone,chalk,marl,etc.)and argillaceous
(clay, shale etc.)materials, or other materials containing silica ,
alluminia and iron oxide, burning them at high tempreture and grinding
the resulting intermediate product, clinker, with gypsum. After burning,
no material other than gypsum is added.
Process

The basic raw material in the production of cement is Limestone. 

The Limestone ore as obtained from the Mines is fed to the Raw Mills
after first crushing it to acceptable size. Certain additives such as
Laterite, Bauxite, High Grade Limestone(Sweetener) etc. are also
introduced alongwith Limestone into the Raw Mills as applicable. In
the Raw Mills, the above inputs are reduced to a particular fineness.   
The output of the Raw Mills, called 'Raw Meal' is then burnt in the
Kiln and then cooled to produce Clinker.

The fuel used for burning of limestone is powdered coal produced

from the coal Mill. The Clinker is thereupon fed into Cement Mill &
pulverized alongwith Gypsum to yield the basic cement.  A certain
proportion of Clinker in the production of cement is replaced by
Flyash to produce PPC.
Process in Nutshell
Scenic View of Our Uniqueness
1. Limestone excavated from Mines is transported through Dumpers
and fed to crushers wherein it is reduced from above 850 mm to 80
mm size.

2. Environmental friendly Conveyor belts transport the limestone

from the Crusher to the Plant Site over a distance of 7 kms.
3. Scientifically designed Stackers provide for stacking of the
limestones received from the mines in circular / longitudinal stock
piles. Use of Reclaimers ensure consistency in quality.

4. State of the Art Vertical Roller Mill grinds Limestone feed   to

powdered form called Raw Meal.
5. Most advanced Coal Mill pulverizes the coal to be injected into
Kiln for burning of Raw Meal.

6. Rotary Kiln provides for Clinkerisation where in Raw Meal fed

from VRM is first burnt to melting (1400 C) & then cooled to 100 -
120 C by means of coolers immediately outside the Kiln to produce
Clinker.
[Link] Circuit Cement Mill ensures high quality grinding of clinker,
gypsum and pozzolana to yield best possible uniformity of the cement
particles.
.
[Link] Control Room monitoring the manufacturing process
through computers.
 PACKAGING
Traditionally cement used to be packed exclusively in jute bags,
resulting in a lot of seepage and wastage from the bags,apart from
creating a dust [Link], now a days jute packaging replaced
by woven HDPE (high density polyethylene)or multiwall paper [Link]
these types of packaging, seeping is almost eliminated, particulary in
case of multiwall paper bags, and as a result dust nuisance is greatly
reduced.
Consistency and accuracy in the packing of bags by
electronic packing machines-  Packing Plant is equipped with
computer controlled electronic packers, which ensure that cement
bags are packed and sealed to 50 kg of cement each accurately. 
Manual check is also carried out at random to monitor computer
accuracy and introduce correction as applicable.
Loading of bags in the wagon/trucks is carried out automatically by
means of wagon / truck loading machines, equipped with Electronic
Loading Counters which accurately keep count of the Number of bags
being loaded.
Efficient logistic & transportation network ensures prompt delivery of
materials to the customers.

 
 Marketing

Marketing Policy

 Product Quality exceeding Customer's expectations

 Timely Despatches
 Attractive and functional packaging
 Quick Business Response
 Prompt After-Sales service
 Adhering to fair and ethical business practices
Customer Service

Customer service cells have been established at various marketing

centres which are manned by qualified and experienced technical
personnel.  They provide advice to customers on getting the best
value from cement and offer assistance on civil construction related
issues.

Influencing the influencers is a plank of our marketing strategy by

disseminating information about our products through one-to-one
interaction with masons/architects/engineers.
Marketing Network

Marketing Network
Strong Network of more than 4000 Stockists
 DISTRIBUTION
Distribution means to reach the right goods,in right quantity,in right
time.

Company uses two method to sell the cement.

 Sales by intermediaries (trade account)

 Direct Selling (non trade account)

In direct selling customer has to purchase atleasr 50 ton

cement in a times.

DISRIBUTION CHANNEL

COMPANY

C&F

DEALER
 CARRY & FORWARD (C& f )
Carry & Forward (C& F) is a person who is responsible to distribute
cement to all dealers in a particular territory given by company.

Work of C&F –
Keeping stock in warehousing.
Loading & unloading the goods.
 Despathing the stocks from campany’s depo to party
site.
Taking orders from dealer
 DEALER
Dealer is a person who purchases cement from C&F in bulk quantity
and sell to retailers or consumer (directly) in small quantity according
their demand.
 RETAILER
Retailer is a person who purchase cement in small quantity and sell to
end numbers of customers. There could be unlimited number of
retailer in a territory,and a retailer can sell cement of various
company.
 SALES PROMOTER
Sales promoter is a person who is responsible to increase sales .He
motivates dealers ,c&f and retailers to sell the maximum company’s
products.

Functions of sales promoter –

Appoints the new dealer.

Organise events for intermediary, customer meet, dealer meet, prize

ceremony.

Implement company’s schemes

To establish Co ordination between various intermadiries of companies.

Environmental Management System

Right from inception, great emphasis has been laid at Maihar Cement
on maintaining ecological balance and  environmental  preservation
so as to provide green, healthy and pollution free environment. 
Continuous monitoring of various Pollution Control equipments are
done round the clock to maintain emission levels much below the
norms specified by State Pollution Control Board.
Measures Taken Towards a Cleaner Environment

 Installation of highly efficient Pollution Control Equipments

viz., ESPs, Bag Houses and Pulse Jet Dust Collectors at every
dust generating point in the Plant.
 Regular monitoring of all stacks and ambient air quality.
 Proper treatment of domestic affluent generated from
residential colony in Oxidation Ponds and use of treated water
for plantation purposes.
 Massive efforts for plantation of various species of trees for
ecological up-gradation.

To control fugitive emission, following additional steps have been

taken:

 Covering of Conveyor belts transporting various process

materials
 All raw materials are stored in covered gantry.
 Water sprinklers have been provided on the roads to check
fugitive emission generated due to movement of vehicles
 Concretisation of roads and floors inside the Plant
 The Fly Ash generated from Thermal Power Plant is used as an
additive for manufacture of PPC.
The Plant maintains perfect harmony with environment through
effective pollution control measures in respect of air, water, land and
noise level.  All efforts are made to curb pollution at grass root level.

We at Maihar Cement are fully conscious of the envionmental

impacts of our activities.  We also realise the need for minimising the
impacts, towards preservation of environment in keeping with the
image of BK Birla Group of companies as a socially responsibile
organisation.

We, therefore, commit ourselves to:

 Prevention of pollution incidental to Plant operations

 Adopting clean technology and eco-friendly processes in the
Plant
 Compliance with all applicable legal and statutory requirements
 Conservation of natural resources
 Reduction in waste generation. 
 Awareness amongst employees and business associates.
 Continual improvement in environmental performance by
effective implementation

The plant has been accredited with IS / ISO 14001 Environmental

Management System Certification. 

Awards
Maihar Cement has been bestowed upon several awards both at the
National as well as Regional Levels

Some of the Important Awards won till date..

NATIONAL AWARD FOR ENERGY EFFICIENCY FROM   NCCBM

 Best Improvement in Energy Performance 1991-92

 Best Improvement in Thermal Energy Performance 1991-92
 Best Improvement in Electrical Energy Performance 2000-01 &
2003-04
 Best Improvement in Energy Performance in manufacture of
Blended Cement 2003-04

  OTHER NATIONAL AWARD

 Abheraj Baldota Environment Award for 1995-1996 from FIMI

 National Safety Award for outstanding performance in Industrial
Safety
  Lowest average frequency rate as runner up for the award year
1998
 Longest accident free period as runner up for the award year
2001
 Longest accident free period as runner up for the award year
2003
 Accident free year as runner up for the award year 2005
 Accident free year - Best for the performance year 2005
 National Energy Conservation Award for 2001 from Govt of India
 Social Awareness Award for 2002-03 from FIMI

Where there is Quality, there is Productivity

FL SMIDTH AWARDS

 First Prize for lowest electrical energy consumption per tonne of

cement & clinker produced amongst modern plants using VRM
 Technology situated in Chhattisgarh & Madhya Pradesh for the
year from 1998-99 to 2005-06.
 First prize for the lowest electrical energy consumption per
tonne of cement production for the year 2006-2007 amongst
modern cement plants using VRM technology situated in the
State of Madhya Pradesh and Chhatisgarh.
 First Prize for Minium Auxiliary Power Consumption with respect
to Captive Thermal Power Generation for the year 2005-06.

  ISO CERTIFICATIONS

 IS/ISO 9002:1994
 IS/ISO 9001: 2000
 IS/ISO 14001:1996
 IS/ISO 14001:2004
Safety and Health Management
This is an integral part of organisation's core policy of Quality,
Productivity and Customer delight.  The policy stipulates
Management for planning activities in a responsible manner so as to
avoid castle any risk to Health and Safety of its employees.

Safety Commitment

 To provide safe working conditions;

 To make appropriate personal protective equipment available to
all employees and ensure their proper use;
 Identifying and minimising injury and health hazard by
effective risk control measures;
 Continually improving health and safety performance by
regularly setting and reviewing objectives and targets;
 Promoting awareness of safe working practices and arranging
adequate training of employees;
 Complying with all applicable legislations and regulations;
For Customer Prospective

MAIHAR CEMENT
(Questionnarie for Customer)
 Name –

Profession -

Address –

Age –

[Link]. –

Email Id -

1. How much quantity of cement do you use per annum ?

1- 50 Ton
50-100 Ton
100 -200 Ton
More than 200 Ton

2. Which company’s cement do you use ?

J.P Prism

Birla gold Acc

3. What do you prefer while purchasing cement ?

Good Quality Brand Image

Easily Availability High Pricing

4. . From where do you purchase cement ?

From company

From Distributor or Dealer

5. Do you easily get birla gold cement in the market ?

Yes No

6. Are you satisfied with quality, packaging, price of birla gold cement ?

Yes No

7. Is Company’s product suitable for your construction ?

Yes No

8. Is Company promoting it’s product very aggressively ?

Yes No

9. What do you think about quality of birla gold cement ?

Excellent Good

Average Poor

10 What do you expect from company to deliver you ?

[Link] RESPONDENT
Builder 40
Contractor 30
Civil Engineer 20
 Site Manager 10
Total 100

45

40

35

30

25

20

15

10

0
Builder Contractor Civil Engineer Site Manager

. No. of respondents using the different company’s cement –

J.P 27 27%
PRISM 18 18%
BIRLA GOLD 32 32%
 ACC 23 23%
TOTAL 100 100%

J.P
PRISM
BIRLA GOLD
ACC

Choice of selection –

Good quality 62 62%

Brand image 10 10%
Easily availability 15 15%
Pricing 13 13%
Total 100 100%

Good quality
Brand image
Easily availability
Pricing

Customer’ satisfaction:
Birla Gold ‘s Users –
 Satisfied
Not Satisfied

Satisfied 20
Not Satisfied 12
Total 32

Reason for Customer’ dissatisfaction (Birla Gold)

Poor quality 6
Bad Customer Service 2
Not Availability 4
High Pricing 0
Total 12

Poor quality
Bad Customer Service
Not Availability
High Pricing

What do you think about maihar cement’s marketing & advertising?

Opinion Customers
Very Aggresive 8
Good 38
Average 32
Poor 22
Total 100

Very Aggresive
Good
Average
Poor
For Retailer Prospective

MAIHAR CEMENT
(Questionnarie for Retailer)
Name –

Address –

Age –

[Link]. –

Email Id –

1. From how many years you are retailer of maihar cement?

0-5 years

5-10 years

10-15 years

Above 15 years

2. From which rate your business growing annually ?

Below 10%

10-20%

20-30%

Above 30%

3. Is company promoting it’s product very aggressively ?

Yes No

4. What do you think about Maihar Cement’s disributor or dealer’s service ?

Excellent Good

Average Poor
5. Are you satisfied with company product line, quality,price , packaging ?

Yes No

6. Which company ‘s cement is easily available in the market?

J. P Prism

Acc Birla Gold

7. Which company’s marketing is aggressive which increases sales for you ?

J.P ACC

BIRLA GOLD PRISM

8. Are you satisfied with company’s program which is run by company for retailer ? If not so

What you expect from company ?

9. Do you get sufficient credit time and limit from distributor or dealer ?

10. What do you think how can company can get maximum share in the market ?

Retailrs views on the availability of cement products –

Company [Link] Retailers
J.P 55
ACC 43
PRISM 39
BIRLA GOLD 58
 J.P
ACC
BIRLA GOLD
PRISM

On the basis of advertising and promotional activities –

J.P 51
ACC 58
BIRLA GOLD 45
 PRISM 47

J.P
ACC
BIRLA GOLD
PRISM

On the basis of service provided by the Distributors of Maihar Cement:

OPINION NO. OF RETAILERS

EXCELLENT 0
GOOD 16
Average 36
poor 8

EXCELLENT
GOOD
Average
poor
For Dealer Prospective

MAIHAR CEMENT
(Questionnarie for Dealer)
 Name –

Address –

Age –

[Link]. –

Email Id –

1. From how many years you are distributor of maihar cement?

0-5 years

5-10 years

10-15 years

Above 15 years

2. From which rate your business growing annually ?

Below 10%

10-20%

20-30%

Above 30%

3. Does Company’s Campaign like advertisement ,sales promotion helps you to

Increase sales ?

Yes No

4. Do you have any problem in your territory ?

5. Are you satisfied with company product line, quality,price ?

Yes No

6. Which company is your biggest competitor in your territory ?

J. P Prism

Acc Ultratech

7. Does company take too much time in order processing, delivering goods ?

Yes No

8. Are you satisfied with company’s program which is run by company for distributor? If not so

What you expect from company ?

9. How do you manage price , minimum stock level , credit to retailer?

10. What do you think how can company can get maximum share in the market ?

FINDINGS
 In the cement industry prevailing in Jabalpur, Maihar Cement holds
a very strong position.
 Its main competitor in Jabalpur is J.P.

 Buying decision of a person is motivated by quality.

 Brand visibility:
Visibility is satisfactory in Jabalpur.

Less visibility in , gosalpur, Devri,Bhedaghat

 In certain areas price discrimination exists i.e. both retailers and

subscribers are charged differerently for the same product.

Suggetion
 Company should OPEN HELP CENTRE to remove customer’s query and
customer’s problem regarding construction.

 Company should appoint more stockiest so that it can reach maximum

market.

 Company should improve it’s product quality according Acc, Prism.

 According to my opinion company should appoint it’s brand ambessedor

like Acc, J.P.

 Company should do advertisement more aggressively with the help of

radio, t.v., news paper, wall paintings , hoardings.

 Company should organize more prize distribution events, customer’s

meet.

BIBLIOGRAPHY
Websites
[Link]
[Link]

Books
Research Methodology – C.R KOTHARI
Marketing Management – Philip Kotler