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Impact of Packaging on Consumer Choices

The document is a questionnaire for a study being conducted by MBA students. It seeks to gather information about packaging and how it influences purchasing decisions. The questionnaire is divided into 5 sections that ask about generic packaging questions, the impact of color, logos, fonts, and product images on packaging. Respondents are asked to rate up to 17 statements about how packaging elements affect their purchasing preferences and decisions.

Uploaded by

Syed Muhammad Salman
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6 views2 pages

Impact of Packaging on Consumer Choices

The document is a questionnaire for a study being conducted by MBA students. It seeks to gather information about packaging and how it influences purchasing decisions. The questionnaire is divided into 5 sections that ask about generic packaging questions, the impact of color, logos, fonts, and product images on packaging. Respondents are asked to rate up to 17 statements about how packaging elements affect their purchasing preferences and decisions.

Uploaded by

Syed Muhammad Salman
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Questionnaire

Dear Respondent,

We are the students of MBA program from Institute of Business Management. As part of our study, we
are required to prepare a project report and for that purpose we seek your kind help to assist us by
answering few questions. All the information would be strictly confidential.

Age Group (Years) Qualification Gender


15-20 Undergrad. Male
21 Above Grad. Female

Strongly Strongly
S. No. Statement of question Disagree Neutral Agree
Disagree Agree

I pay attention to packaging while purchasing


1
products

2 Packaging helps in identifying the product/brand

3 Packaging can change my decision while purchasing

My preference changes as the packaging of the


4
product changes
5 Packaging color helps me during buying process

6 The color of packaging attracts me at first place


I am able to recognize brand through color of
7
packaging
The new color of Chocolicious packet is more
8
attractive than the previous one
I look for the logo and brand name printed on
9
packets

10 Logo of package is important in buying process

The new logo of Chocolicious packet is more eye-


11
catching than the previous one
I pay attention to the striking font style in packaging
12
of product
13 Readability of font is important in packaging
The new font used in Chocolicious packaging is more
14
readable than the previous one
The image of product on the package has an impact
15
on buying

16 I like attractive graphics in packet design

The new product images used in Chocolicious


17
packaging is more appealing than the previous one

Thank you
Questionnaire

Questions:

1) Generic Questions on Packaging

I pay attention to packaging while purchasing products


Packaging helps in identifying the product/brand
Packaging can change my decision while purchasing
My preference changes as the packaging of the product changes

2) Color of Packaging

Packaging color helps me during buying process


The color of packaging attracts me at first place
I am able to recognize brand through color of packaging
The new color of Chocolicious packet is more attractive than the previous one

3) Logo of Packaging

I look for the logo and brand name printed on packets


Logo of package is important in buying process
The new logo of Chocolicious packet is more eye-catching than the previous one

4) Font used on Packaging

I pay attention to the striking font style in packaging of product


Readability of font is important in packaging
The new font used in Chocolicious packaging is more readable than the previous one

5) Product images on packaging

The image of product on the package has an impact on buying


I like attractive graphics in packet design
The new product images used in Chocolicious packaging is more appealing than the previous
one

Thank you

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