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Data Analytics Course Overview

This course covers topics related to data analytics and customer relationship management, including introduction to RFM modeling, customer profiling and segmentation, customer lifetime value, market basket analysis, association rule mining, and product marketing strategies.

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loish12345
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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62 views1 page

Data Analytics Course Overview

This course covers topics related to data analytics and customer relationship management, including introduction to RFM modeling, customer profiling and segmentation, customer lifetime value, market basket analysis, association rule mining, and product marketing strategies.

Uploaded by

loish12345
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

PROGRAMME

The course will cover the following topics:

Introduction to data analytics


Introduction to RFM modelling
Customer profiling and segmentation
Introduction to Customer Lifetime Value
Introduction to Market Basket Analysis
Introduction to Association Rule Mining
Product marketing strategies

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