APPENDIX
a) Tata Group
¬ d
Tata Group, one of India's oldest, largest and most respected business conglomerates, is a leader
in the CSR scene. The Tata Group has been recognized by its endeavor to institutionalize CSR in
its 96 companies and integrate CSR with its business processes. With a strong commitment from
its top management, it has developed tools such as the Tata Index for Sustainable Human
Development, a model for measuring the social work that the group enterprises undertake
¬
Major CSR Themesd
Tata Group¶s CSR investments include all major themes, such as education, health, environment,
rural development, sports, arts and employee relations.
b) British Petroleum
¬ As a responsible business, the company strongly believes in taking steps to
improve the controllable things such as climate change and in influencing and contributing
towards social and economical development.
¬ The group aims to carry on its business
in an environmentally responsible manner, and develop cleaner energy and renewable energy
sources. Commitment to responsibly treat the planet¶s resources and to develop sources of lower-
carbon energy is an integral part of its philosophy of doing business. Its group values include
people, health and safety and environment.
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Environment and society is the company¶s CSR theme, which overrides
its activities - Responsible operations, BP and climate change, BP and development.
c) Airtel (Telecom)
¬ According to the company, ³Corporate Social Responsibility is a way of life at
Bharti.´ Airtel has been looking after the needs and interest of its stakeholders, including
employees, consumers, and communities, along with the environment.
¬ ³Airtel is strongly committed to being a
responsible corporate citizen. Providing a platform to leverage the potential of the citizens of
tomorrow and concern for the environment are our top priorities.´
¬
The company invests in several CSR initiatives, from consumer privacy
policy to the promotion of entrepreneurship. However, Bharti Airtel¶s major CSR themes are
Education and Environment.
d) Bharat Sanchar Nigam Limited (Telecom)
¬ d The Bharat Sanchar Nigam Limited (BSNL) is committed to provide quality
telecom services at affordable price to the citizens of the remotest part of India, since it is of
utmost importance for achievement of the country's social and economic goals, according to the
company. BSNL is the only telecommunication service provider offering rural telephony as part
of its social responsibility.
¬ BSNL aims to provide universal service
to all uncovered areas, including the rural areas and also encourage development of
telecommunication facilities in remote, hilly and tribal areas of the country. Availability of
affordable and effective communications for the citizens is at the core of the CSR vision at
BSNL.
¬
To transform, in a time-bound manner, the telecommunications sector to a
greater competitive environment in both urban and rural areas providing equal opportunities and
level playing field for all players. The company has implemented projects in three key areasd
Employee¶s Welfare Activities; Assistance during natural calamities and Rural Broadband Plan.
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e) Bajaj (Automotive)
¬ Bajaj Auto¶s philanthropic activities among the rural poor are carried out by a
trust, the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS). Established in 1987 by Ramkrishna
Bajaj in memory of his mother, Jankidevi Bajaj, this Trust acts as a catalyst to development at
the grass root level in 32 villages around its plants in Pune and Aurangabad.
¬ The Company affirms that its
competitiveness is interlinked with the well-being of all sections of the Indian society. Bajaj
Auto is committed to nation-building and contributing to the uplift and development of the
weaker sections of society.
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The philanthropic activities implemented by the company are aimed at the
integrated development of villages through women empowerment, income generation, health
programs, agricultural extension, animal husbandry, watershed development, drinking water
schemes, sanitation and education.
f) Hero Honda (Automotive)
¬ Hero Honda Motors takes considerable pride in its stakeholder relationships,
especially ones developed at the grassroots. The company believes it has managed to bring an
economically- and socially-backward region in Dharuhera, Haryana, into the national economic
mainstream.
¬ Strive for synergy between technology,
systems, and human resources, to produce products and services that meet the quality,
performance, and price aspirations of its customers. At the same time maintain the highest
standards of ethics and social responsibilities.
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Education, rural health care, vocational training, adult literacy, social
support for girls from backward classes.
g) Godrej (FMCG)
¬ ³Corporate Social Responsibility in Godrej covers many aspects and areas, the
greenery and mangroves are just one of them,´ according the company. Godrej has been a key
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player in aiding education, environment and the health verticals besides looking after its own
employees.
¬ d The Company strongly believes that the
green environment enhances productivity and quality which has been appreciated by all
employees and visitors. The company has a mission of ³Enriching quality of life everyday
everywhere.´
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Godrej has been investing in several CSR initiatives varying from
education for the poor to HIV/AIDS campaigns. However, Godrej¶s major CSR themes are
Environment and Health-Donations.
h) Dabur (FMCG)
¬ Dabur strongly believes in meeting the health and personal grooming needs of
consumers by providing safe, efficacious, and natural solutions. One of the company¶s strategic
intents is to protect the environment as a responsible citizen.
¬ Dabur has a vision of being a company
dedicated to the health and well being of every household, drawing inspiration from its founder
Dr. S. K. Burman, who said, "What is that life worth which cannot bring comfort to others.
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Healthcare, education, skill development and income generation training,
people¶s empowerment, and environment issues. Of these environment issues is the major social
concern for the company.
i)c HUL (Rural Marketing)
¬ In Hindustan Unilever Limited (HUL), CSR is rooted in its Corporate
Purpose - the belief that, "to succeed we require the highest standards of corporate behavior
towards our employees, consumers and the societies and world in which we live.´
¬ HUL's CSR philosophy is embedded
in its commitment to all stakeholders, including consumers and employees, the environment,
and the society the company operates in. HUL acknowledges that development and poverty
reduction depend on economic prosperity, and that international trade and investment create
new employment, raise skill levels, and increase economic activity. The company depends on
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sustainable sources of raw materials, and is committed to minimizing the environmental
impact, improving sustainability throughout the value chain.
Relating CR to business Strategy
Product Development Water conserving products
Human Resource BLT placements, igniting growth volunteering,
hiring and investing in local talent (merit-based
through employment exchanges)
Manufacturing Safety Health Environment Manufacturing
Sourcing Code of Business Practices (COBP)
Compliance
Sales Shakti, cause marketing
Investment Local enterprise development
Profit apportionment Community involvement initiatives
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Health & hygiene, education, women empowerment, rehabilitation of
special or underprivileged children, care for the destitute, HIV-positive, and rural development.
Sustainable initiatives have long-term benefits, and an ongoing business purpose linked to them
is given priority focus.
j) ITC Limited (Rural Marketing)
¬ ITC believes that corporations like itself have a responsibility to set exemplary
standards of ethical behavior, both internally within the organization, as well as in their external
relationships.
¬ According to ITC Chairman, Y C
Deveshwar, "Envisioning a larger societal purpose (a commitment beyond the market) has
always been a hallmark of ITC. The Company sees no conflict between the twin goals of
shareholder value enhancement and societal value creation. The challenge lies in fashioning a
corporate strategy that enables realization of these goals in a mutually reinforcing and synergistic
manner."
¬
The company is involved in various initiatives like environmental
performance, primary education, agriculture, women empowerment, but the groups¶ focus is on
rural development.
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k) IndianOil Corporation (Oil & Gas)
¬ IndianOil Corporation has been an active founder-member of the United
Nations Global Compact, an international initiative that brings companies together with UN
agencies, labor and civil society to support universal environmental and social principles.
IndianOil has included CSR in its Vision and Mission statement and has built its corporate
strategies around it.
¬ IndianOil Visiond ³A major diversified,
transnational, integrated energy company, with national leadership and a strong environment
conscience, playing a national role in oil security& public distribution´. IndianOil Mission
regarding CSRd ³To help enrich the quality of life of the community and preserve ecological
balance and heritage through a strong environment conscience.´ Apart from its Vision and
Mission, IndianOil has a statement of obligations towards customers and dealers, suppliers,
employees, community, and defence services.
¬
IndianOil has been making contributions every year to national causes,
social welfare and community development programmes throughout the country. The majority of
these programmes focus on provision of drinking water & sanitation, health & family welfare,
education, and empowerment of women and other marginalised groups in rural and backward
areas.
l) Oil and Natural Gas Corporation Limited (Oil & Gas)
¬ ONGC is playing an important role in strengthening India's corporate world
with a tuned sense of moral responsibility towards the community of people where it operates
and the country, according to the company.
¬ Feel responsible not only for wealth
creation but also for social and environmental good. Abiding commitment to safety, health and
environment to enrich quality of community life. Imbibe high standards of business ethics and
organizational values.
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Based on the guidelines of the corporate citizenship policy, the company
promotes education, healthcare and entrepreneurship in the community and support water
management and disaster relief in the country.
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m) Wipro(IT)
¬ Wipro believes that value creation for shareholders is necessary, but not the
sole purpose of its existence. Wipro idea of corporation is that it is not a machine, but a social
system of people coming together to make life better, for themselves and for the world. Wipro
business and initiatives are driven by the idea of creating value for all its stakeholders ±
shareholders, community, employees and customers.
¬ Wipro believes in two fundaments that
have guided its engagementd ³One, Wipro is a socio-economic citizen. Two, if you can do good,
you must.´
¬ Instead of creating support, such as roads, hospitals and institution, Wipro
decided to invest in one big area that could create significant social impact. Wipro has chosen
Education as its CSR investment. It has been developing two initiativesd Wipro Applying
Thought in Schools and Wipro Cares.
n) Infosys (IT)
¬ Social responsibility is considered an important part of Infosys value system.
Since 1996, when the Infosys Foundation was established, Infosys has invested Rs 50 crore on
CSR programs.
¬ Infosys Foundation, the philanthropic
arm of Infosys Technologies Ltd., came into existence on December 4, 1996. Its main objective
was to fulfill the social responsibility of the company by supporting and encouraging the
underprivileged sections of society.
¬
Infosys Foundation has implemented projects in four key areasd
Healthcare; Social Rehabilitation & Rural Upliftment; Learning & Education; and Art & Culture.
Apart from the Foundation, Infosys Technologies develops programs in the area of environment,
health and safety (EHS).
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