Instructor: Fernando Fonseca
Course: Administrative Managment
Weekly objectives:
a) Students will recognize the principal pros and cons of online publicity
b) Students will characterized a Colombian small company
c) Students will create a webpage to promote a Colombian small company
2. Presentation (Presentacin)
In the online age twe live in, having a professional website is an absolute
necessity for nearly all career choices and business ventures. A great website
can simultaneously operate as a marketing tool, a store platform, a display of
works and skills, a communication channel and as an engine for branding.
Lets make one!
3. Learning Activities (Actividades de Aprendizaje)
3.1. Initial reflection activity (Actividad de Reflexin Inicial)
Make a list composed of 5 pros and five cons of web pages when making
publicity for companies:
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
3.2. Contextualization activities (Actividad de Contextualizacin)
The first task you have is to devise a detailed branding strategy. You dont want to start creating a
website before you have a solid idea of the sites purpose, its intended audience, its guiding visual
philosophy or its tone of voice. All of these should become clear to you as you pursue the
following:
GFPI-F-019 V3
Company name
Company purposes
Intended audience
Identifying target market Who are they? (Describe them and use a picture)
What do they like to do?
How your brand or business will influence their lives?
Research your
What the competition is doing?
competitors
What are their strengths?
What are their weaknesses?
How can you carve a niche for yourself in the field?
Define your brand identity If you had to describe your brand in three words, what would they be?
What is the vision that motivates your brand?
Think of your brands personality and extract from it tangible traits like
colors, vocabulary and style.
Describe in detail all the products or services you will offer.
Prepare consistent
Create your own logo
branding material
Use the video you have created during the development of the last
learning guide. If you don't have one, create it.
*For more information go to: [Link]
step-guide/
3.3 Appropriation activities (Actividad de apropiacin)
Now that you have a general idea about your
own company, watch the following video in order
to have the necessary understanding to start
creating your own website on Wix.
[Link]
*Create your own mind map
3.4 Knowledge transfer activity (Actividad de Transferencia de Conocimiento)
Create your own company
website
Up to now you website has to
have:
1. A proper template related to your company (Business, music, food), or a proper image.
2. A name (We can add it in both languages: English and Spanish)
3. Some boxes or images where you explain the services you offer
4. Contact info
5. A menu with at least three elements (You can choose what to show on them)
Required environments: Classroom with computers
Materials: Support materials, mobile phone, speakers, markers, paper sheets, colors,
pencils, eraser and computer.
6. References
Making a web page: [Link]
guide/
Wix tutorial: [Link]
Wix main web page: [Link]