PERSONAL INFORMATION
PLEASE FILL ALL THE INFORMATION COREECTLY, AND MARK
ONLY THE APPROPRIATE OPTION.
NAME: CONTACT NO:
AGE GROUP:
1. 10-20
2. 21-40
3. 41-60
4. Above 60
MARITAL STATUS:
1. Married
2. Unmarried
MONTHLY INCOME (in Rs):
1. 0-10000
2. 10001-20000
3. 20001-45000
4. Above 45000
EDUCATIONAL QUALIFICATION:
PRESENT STATUS:
1. Working
2. Non working
IF WORKING, NAME OF THE ORGANIZATION:
DESIGNATION:
QUESTIONNAIRE
PLEASE FILL ALL THE INFORMATION CAREFULLY. TICK THE
APPROPRIATE OPTION.
FOLLOW THE INSTRUCTIONS GIVEN WITH EACH QUESTION.
1. Do you wear formals to your workplace?
1) Yes 2) No
(if no, please terminate the interview)
2. What do you wear to the workplace? (rank 1 to 3,1 for mostly and 3 for least often)
1) Trousers and shirt/business suits
2) Indian formals(suits /sarees)
3) Skirts suits
3. What kind of clothes/apparel do you prefer to buy?
1) Branded
2) Unbranded
3) Doesn’t matter
4. With respect to clothes, which do you prefer?
1) Readymade
2) Custom Tailored
5. How often, on an average, do you go shopping for clothes for yourself?
1) More often
2) Fortnightly
3) Once a month
4) 2-4 months
5) 6-9 months
6) Even more rarely
6. How often do you actually buy formals or semiformals on your shopping trip?
1) Almost always
2) Usually
3) Seldom
4) Rarely
7. Annually, on an average, how much do you spend on garment shopping (in Rs)?
1) Below 10000
2) 10001 – 15000
3) 15001-25000
4) Above 25000
8. Where do you usually prefer to shop for clothes?(rank in order of your preference,1
being the highest)
1) Shopping malls
2) Branded showrooms
3) Local Market(s)
4) Tailored
9. What comes to your mind (brands, stores etc) when you think of purchasing formals?
1) ...............................
2) ...............................
3) ...............................
10. Which brand do you prefer the most?
................................................................................................................
FOR QUESTION 11 MARK THE APPROPRIATE NUMBER(1 FOR MOST
FREQUENTLY,AND 5 FOR LEAST FREQUENTLY)
11. How often do you visit for garment purchase to
Shopping Malls
Branded stores
Unbranded stores/local market
12. When in the marketplace, you usually find yourself looking for...Latest stuff
1) Sales
2) Branded items
3) Anything that looks good
Any Other, please specify.......................................................................
13. When buying garments, which factor weighs heaviest on your mind?
1) Price
2) Quality
3) Both
4) Other
If Other, please specify........................................................................
14. How would you describe yourself?
1) Modern and broadminded
2) Conservative and practical
3) Shy and reserved
15. In your current lifestyle, you find yourself most comfortable in. .
1) Formals
2) Semi-Formals
3) Casuals
4) Mixed Attire
16. Who makes the final purchase decision for clothes you wear?(you can mark more
than one option)
1) Self
2) Spouse (Husband)
3) Parent(s)
FOR SHIRTS
ON THE FOLLOWING PARAMETERS PLEASE MARK HOW FREQUENTLY
THEY ARE AVAILABLE FOR YOU.
ALWAYS SOMETIMES RARELY NEVER
SIZE
LENGTH
DESIRED
SHAPE AND FIT
FABRIC
REQUIRED
COLOR
REQUIRED
VARIETY IN
DESIGNS
ALTERATION
REQUIRED
Mention acceptable price range of shirts Rs.
Any thing else you want to specify
FOR TROUSERS
ON THE FOLLOWING PARAMETERS PLEASE MARK HOW FREQUENTLY
THEY ARE AVAILABLE FOR YOU.
ALWAYS SOMETIMES RARELY NEVER
SIZE
LENGTH
DESIRED
SHAPE AND FIT
FABRIC
REQUIRED
COLOR
REQUIRED
VARIETY IN
DESIGNS
ALTERATION
REQUIRED
17. Do you require pockets in your trousers?
1) Yes
2) No
Mention acceptable price range for trousers Rs.
Any thing else you want to specify
FOR BUSINESS SUITS
ON THE FOLLOWING PARAMETERS PLEASE MARK HOW FREQUENTLY
THEY ARE AVAILABLE FOR YOU.
If you wear business suits , please input the following information.
ALWAYS SOMETIMES RARELY NEVER
SIZE
LENGTH
DESIRED
SHAPE AND FIT
FABRIC
REQUIRED
COLOR
REQUIRED
VARIETY IN
DESIGNS
ALTERATION
REQUIRED
18. Do you feel the price your pay is worthy in terms of:
Quality of fabric 1) yes 2) no
Life of product 1) yes 2) no
19. What do you expect from branded clothes?
1.___________________
2._______________
3.____________________
19. In what respect would you expect a new brands products to differ from existing ones?
1) Price
2) Quality
3) Design
4) Comfort and Fitting
5) Other
If other, please specify:______________________________________
END OF QUESTIONNAIRE.