This paper examines the extent to which strategic human resource management influences firm
performance from various critical perspectives. Rapid environmental changes, competition to provide
innovative products and services, changing customer and investor demands and globalization have
become the standard backdrop for firms. Sustained competitive advantage could be generated from a
firms human capital by designing strategic human resource management to diagnose a firms strategic
needs which is required to implement a competitive strategy and achieve operational goals. Effective
human resource management strategy systematically organizes all individual human resource
management measures to directly influence employee attitude and behavior in a way that leads business
to achieve its competitive strategy. Finally, this article develops a conceptual framework that explains the
relationship between strategic human resource management, competitive strategies and firm
performance. Key Words: Strategic human resource management, Firm performance, Competitive
strategy
1. Introduction
Organizations today have increasingly become aware of the importance of strategic human resource
management (SHRM).This awareness in a system is a critical dimension in the performance of
organizations (Rees, 2006). The real life experiences substantiate the assumption that no matter how
sophisticated and modern the business activities of the organization may become, it will be extremely
difficult to sustain its growth and effectiveness unless there are strategies that complement its
operations. Business competitiveness is a recurring theme examined by academicians, consultants and
practitioners. The frequent and uncertain changes, greater competition between firms, the need for
continuous innovations, quality enhancement and cost reduction force companies to face the challenge
of improving their competitiveness and consequently their performance. This realization has propelled
SHRM as a major field of study and the renewed interest has facilitated the development of newer
approaches in managing organizations and human resource (HR), (Wright, 2005).