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Competitive Intelligence and SWOT Analysis

Competitive intelligence involves defining a firm's industry, identifying rivals' strengths and weaknesses through data interpretation, and helping firms avoid surprises. Environmental forecasting uses scenario analysis and experts' assessments of trends in society, economics, politics, technology and other dimensions to analyze the external environment. A SWOT analysis examines a firm's strengths, weaknesses, opportunities, and threats, and aims to build on strengths, remedy weaknesses, take advantage of opportunities, and protect the firm from threats. The general environment comprises demographic, sociocultural, legal/political, technological, economic, and global factors external to an industry that are usually beyond a firm's control.

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4 views1 page

Competitive Intelligence and SWOT Analysis

Competitive intelligence involves defining a firm's industry, identifying rivals' strengths and weaknesses through data interpretation, and helping firms avoid surprises. Environmental forecasting uses scenario analysis and experts' assessments of trends in society, economics, politics, technology and other dimensions to analyze the external environment. A SWOT analysis examines a firm's strengths, weaknesses, opportunities, and threats, and aims to build on strengths, remedy weaknesses, take advantage of opportunities, and protect the firm from threats. The general environment comprises demographic, sociocultural, legal/political, technological, economic, and global factors external to an industry that are usually beyond a firm's control.

Uploaded by

coco
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

(3)CompeGGve

Intelligence (4)Environmental ForecasGng:


Define and understand a firms industry Scenario analysis
Identify rivals strengths and weaknesses involves experts detailed assessments of
Intelligence gathering (data) societal trends, economics, politics,
Interpretation of intelligence data technology, or other dimensions of the
Helps a firm avoid surprises external environment

2-9 2-10

SWOT Analysis The General Environment

Firms strategy must: Factors external to an industry, usually beyond a


firms control
Build on its strengths
Remedy the weaknesses or work around them 1. Demographic 4. Technological
Take advantage of the opportunities presented 2. Sociocultural 5. Economic
by the environment
3. Legal/Political 6. Global
Protect the firm from threats

2-11 2-12

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