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Ritz-Carlton Mission and Vision Overview

This document discusses mission statements and strategic objectives. It defines a mission statement as describing who an organization is, what it does, and how it satisfies customers' needs. A vision statement conveys where an organization is headed. Strategic objectives operationalize the mission statement by providing specific, measurable goals and guidance on how the organization can fulfill its higher purposes over a defined period. They form a hierarchy from broader mission to more specific objectives and cover areas like products, markets, finance, growth and organizational development.

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coco
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10 views1 page

Ritz-Carlton Mission and Vision Overview

This document discusses mission statements and strategic objectives. It defines a mission statement as describing who an organization is, what it does, and how it satisfies customers' needs. A vision statement conveys where an organization is headed. Strategic objectives operationalize the mission statement by providing specific, measurable goals and guidance on how the organization can fulfill its higher purposes over a defined period. They form a hierarchy from broader mission to more specific objectives and cover areas like products, markets, finance, growth and organizational development.

Uploaded by

coco
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Mission

and Vision incorporaXng


MISSION STATEMENT into a statement

Mission + Vision Ritz-Carlton Hotels


Who we are?
What we do? The Ritz-Carlton is a place where the genuine care and
comfort of our guests is our highest mission. We
How are customers need being pledge to provide the finest personal service and
facilities for our guests who will always enjoy a warm,
satisfied? and relaxed yet refined [Link] even the
unexpressed wishes and needs of our guests (vision)
Where we are headed?

A MISSION IS NOT . . . Coherence in Strategic DirecXon

Strategic objectives
Operationalize the
Simple slogan/motto, e.g. mission statement
UPS - When time is running out, we Provide guidance on
how the organization
put time on your side can fulfill or move
toward the higher Strategic objectives
Dragon Air - We aim higher goals
Hierarchy of Goals
Pizza Hut- Share a slice of life More specific
Cover a more well-
defined time frame

What are strategic objecXves?


Where do we want to be? VISION
What do we want to achieve?
Strategic objectives
Goals that are used to operationalize the Why do we exist MISSION
as an organization? Purpose Business Scope
mission statement
Specific, measurable, appropriate, realistic, Analysis:
Where are we now?
timely PETS, FIVE FORCES,SWOT analysis

How will we get there? STRATEGY


Formulation &
Implementation

36
1-35

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