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Social Responsibility and Vision Statements

The document discusses social responsibility and the triple bottom line assessment of a company's financial, social, and environmental performance. It also discusses the hierarchy of goals an organization may have, ranging from broad, inspiring visions to more specific and measurable objectives. A vision statement is defined as a long-term goal describing what an organization wants to become, representing a destination that is inspiring, overarching, and evokes passion.

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coco
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4 views1 page

Social Responsibility and Vision Statements

The document discusses social responsibility and the triple bottom line assessment of a company's financial, social, and environmental performance. It also discusses the hierarchy of goals an organization may have, ranging from broad, inspiring visions to more specific and measurable objectives. A vision statement is defined as a long-term goal describing what an organization wants to become, representing a destination that is inspiring, overarching, and evokes passion.

Uploaded by

coco
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Social

Responsibility A Hierarchy of Goals


Social responsibility
The expectation that businesses or individuals
will strive to improve the overall welfare of
society
Triple bottom line
Assessment of a companys performance in
financial, social, and environmental dimensions

1-19 1-20

Coherence in Strategic DirecXon What is a vision statement?

Hierarchy of goals A vision is a long-term goal


describing what an organization
Goals ranging from those that are less wants to become. It is a clear
specific yet able to evoke powerful and sense of the future and the
compelling mental images those that are more actions need to get there.
specific and measurable Goal that is massively
Vision, mission statement, strategic inspiring, overarching, and
objectives long term
Represents a destination that
is driven by and evokes
passion
22
1-21

Coherence in Strategic DirecXon Strategic Visionexamples

Company vision
_____: to bring innovation and inspiration
Massively inspiring Company vision to every athlete in the world.
Overarching
Long-term ______: To be the happiest place on
Driven by and evokes earth.
passion
______: To be the worlds best quick
Fundamental statement
of the organizations Hierarchy of Goals service restaurant.
Values
Aspiration
Inspiring and long-term
Goals

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