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Consumer Behavior in Museum Engagement

The document discusses a paper airplane competition held at a museum to attract new, younger visitors. It aimed to address the museum's issues appealing to children and perceptions of focusing too much on militarization by engaging children in designing and launching the world's largest paper airplane. The museum could further promote the event through local media and measure its success based on increased youth attendance. To retain new visitors, the museum could host hands-on activities like arts/crafts and competitions, as well as weekend and summer camps.

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Ranjana Kejariwal
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99 views3 pages

Consumer Behavior in Museum Engagement

The document discusses a paper airplane competition held at a museum to attract new, younger visitors. It aimed to address the museum's issues appealing to children and perceptions of focusing too much on militarization by engaging children in designing and launching the world's largest paper airplane. The museum could further promote the event through local media and measure its success based on increased youth attendance. To retain new visitors, the museum could host hands-on activities like arts/crafts and competitions, as well as weekend and summer camps.

Uploaded by

Ranjana Kejariwal
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CONSUMER

BEHAVIOUR
ASSIGNMENT
RANJANA KEJARIWAL | 16021141083
THE GREAT PAPER AIRPLANE PROJECT
1. What are the psychological, socio-cultural and
communication factors that played a role in designing the
paper airplane competition?

Ans

Communication factors included teams working efficiently.


Socio-cultural and psychological factors were children believing
they could make a large plane.

2. Discuss the issue that the museum was facing from a


positioning standpoint.

Ans

The museum had a difficult time appealing to young children.


Mothers perceived the museums content as over militarization
than heroic feats.

3. The building and launch of the worlds largest airplane was a


one-time event. How can it be the basis for further and more
extensive media exposure for the museum?

Ans-

The construction of the plane could have been illustrated in


newspapers.

PAGE 1
The event could have been broadcast by local radio stations/ news
channels.

4. How would you measure whether or not the museum has


achieved its objectives?

Ans

Potential achieved objectives can be noted by younger


demographics visiting the museum.

5. Assuming that the museum attracted new visitors, how can


it retain them and make them visit repeatedly?

Ans

The museum can host arts and craft stations that allow students
to replicate different objects.
Hosting a variety of competitions that include aerospace trivia.
The museum can host weekend and summer camps to young

children.

PAGE 2

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