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Demand Analysis and Projections

This document analyzes past and projected demand for ice cream in the Maginhawa Street area of Quezon City, Philippines from 2012-2022. It calculates annual demand based on market acceptability, target population in a 25km radius, and frequency of ice cream purchases. Past demand increased each year from 371 million in 2012 to over 414 million in 2017. Projected demand is also expected to increase each year from 432 million in 2018 to nearly 480 million in 2022, based on annual population growth of 2.45%. Tables and figures are provided to show past and projected annual demand figures.

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Karl Joshua Hernandez
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1K views3 pages

Demand Analysis and Projections

This document analyzes past and projected demand for ice cream in the Maginhawa Street area of Quezon City, Philippines from 2012-2022. It calculates annual demand based on market acceptability, target population in a 25km radius, and frequency of ice cream purchases. Past demand increased each year from 371 million in 2012 to over 414 million in 2017. Projected demand is also expected to increase each year from 432 million in 2018 to nearly 480 million in 2022, based on annual population growth of 2.45%. Tables and figures are provided to show past and projected annual demand figures.

Uploaded by

Karl Joshua Hernandez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Demand Analysis

Demand Analysis

Demand is computed by getting the population in the 25-km radius within

Maginhawa Street, Quezon City for the year 2012 which is 9,677,695 multiplied by market

acceptability which is obtained by getting the percentage of respondents who like ice

cream which is 98.5 % and multiplied to the frequency of agreement. We categorized the

frequency of agreement into 4 types which are once a week, twice a week, once a month,

twice a month and thrice a month with percentages of 21.76%, 16.67%, 30.92%, 23.03%

and 7.63% respectively.

Table 4.1

Past Demand Analysis

Frequency of Agreement
Market Target Once a Twice a Once a Twice a Thrice a Annual
Year
Acceptability Population week week month month month Demand
(21.76%) (16.67%) (30.92%) (23.03%) (7.63%)

2012 98.25% 9,677,695 101,081,594 154,874,096 35,908,121 53,490,558 26,582,694 371,937,063

2013 98.25% 9,917,883 103,590,300 158,717,859 36,799,312 54,818,121 27,242,440 381,168,030

2014 98.25% 10,167,065 106,192,958 162,705,572 37,723,877 56,195,401 27,926,894 390,744,701

2015 98.25% 10,425,708 108,894,436 166,844,692 38,683,547 57,624,974 28,637,335 400,684,984

2016 98.25% 10,694,307 111,699,902 171,143,141 39,680,158 59,109,576 29,375,124 411,007,901

2017 98.25% 10,973,792 114,619,068 175,615,796 40,717,160 60,654,346 30,142,813 421,749,182


98.25% represents the relative frequency of respondents who like ice cream, see Table 2.1
Frequency of agreement is based on the average relative frequency of respondents who visit grocery/convenient store
& ice cream shops, see Table 2.7 & 2.8
Annual Demand = Market Acceptability x Target Population x Frequency of Agreement
Figure 4.1

Past Demand Analysis

420,000,000 414,368,571

410,000,000 403,815,263

400,000,000 393,672,997

390,000,000 383,906,669

380,000,000 374,497,590
Annual Demand
370,000,000 365,428,165

360,000,000

350,000,000

340,000,000
2012 2013 2014 2015 2016 2017

Projected Demand
The annual increase of demand for the year 2018-2022 is based on the annual

population growth rate from 2010 - 2016 by 2.45%. The annual projected demand was

obtained by multiplying the market acceptability to the frequency of agreement and target

population.
Table 4.2

Projected Demand Analysis

Frequency of Agreement
Market Target Once a Twice a Once a Twice a Thrice a Annual
Year
Acceptability Population week week month month month Demand
(21.76%) (16.67%) (30.92%) (23.03%) (7.63%)
2018 98.25% 11,253,278 117,538,233 180,088,451 41,754,161 62,199,116 30,910,503 432,490,463
2019 98.25% 11,543,648 120,571,098 184,735,312 42,831,553 63,804,053 31,708,093 443,650,109
2020 98.25% 11,845,453 123,723,384 189,565,149 43,951,368 65,472,186 32,537,089 455,249,176
2021 98.25% 12,159,271 127,001,153 194,587,244 45,115,759 67,206,722 33,399,085 467,309,963
2022 98.25% 12,485,717 130,410,821 199,811,432 46,327,006 69,011,057 34,295,768 479,856,084
98.25% represents the relative frequency of respondents who like ice cream, see Table 2.1.
Frequency of agreement is based on the average relative frequency of respondents who visit grocery/convenient store
& ice cream shops, see Table 2.7 & 2.8.
Annual Demand = Market Acceptability x Target Population x Frequency of Agreement.

Figure 4.2
Projected Demand Analysis

480,000,000
471,458,602
470,000,000
459,132,039
460,000,000
447,282,316
450,000,000

440,000,000 435,886,232
Annual Demand
430,000,000 424,921,880

420,000,000

410,000,000

400,000,000
2018 2019 2020 2021 2022

Demand Analysis Demand is computed by getting the population in the 25-km radius within Maginhawa Street, Quezon City f
Figure 4.1 Past Demand Analysis Projected Demand The annual increase of demand for the year 2018-2022 is based on th
Table 4.2 Projected Demand Analysis 98.25% represents the relative frequency of respondents who like ice cream, see Tabl

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