Case Study Grading Rubric

Undergraduate Percentage Scale: 0.00 57.49% 57.50 76.24% 76.25 - 93.74% 93.75 - 100%
Undergraduate Scaled Score: 0.0 0.6 0.7 2.1 2.2 - 3.5 3.6 - 4.0
% Below Standard Approaching Standard At Standard Exceeds Standard
Clear explanation of key strategic issues 20% Shows little understanding Shows some understanding Shows adequate knowledge Shows superior knowledge
The problems, scope, and seriousness was clearly identified in the of the issues, key problems, of the issues, key problems, of the issues, key problems, of the issues, key problems,
discussions. and the companys present and the companys present and the companys present and the companys present
There was a well focused diagnosis of strategic issues and key problems situation and strategic situation and strategic situation and strategic situation and strategic
that demonstrated a good grasp of the companys present situation and issues. issues. issues. issues.
strategic issues. Executive summary Executive summary Executive summary Effective Executive
Effective Executive Summary missing or poorly inadequate adequate Summary
Did not waste space summarizing information already found in the case. constructed

Valid arguments; analysis of financial performance with relevant 20% Critical issues and key Critical issues and key Critical issues and key Critical issues and key
supportive detail problems that supported problems that supported problems that supported problems that supported
Logically organized, key points, key arguments, and important criteria for the Case Analysis were the Case Analysis were not the Case Analysis were the Case Analysis were
evaluating business strategies were easily identified poorly identified, analyzed, clearly identified, analyzed, partially identified, clearly identified, analyzed,
Critical issues and key problems that supported the Case Analysis were and supported. and supported. analyzed, and supported. and supported.
identified and clearly analyzed and supported.
Appropriate analysis, evaluation, synthesis for the specific industry 20% Analysis of key change Analysis of key change Analysis of key change Analysis of key change
identified drivers and the underlying drivers and the underlying drivers and the underlying drivers and the underlying
There was complete data on which to base a thorough analysis the issues inadequate. the issues were not the issues were partially the issues were clearly
Key change drivers underlying the issues were identified. identified. identified identified
Synthesis, analysis, and evaluations were clearly presented and supported
in a literate and effective manner.
Conclusions and recommendations are congruent with strategic analysis 20% Effective recommendations Effective recommendations Effective recommendations Effective recommendations,
Specific recommendations and/or plans of action provided. and/or plans of action not and/or plans of action and/or plans of action were solutions, and/or plans of
Specific data or facts were referred to when necessary to support the provided. inadequate. partially provided. action were provided.
analysis and conclusions. Specific data or facts Specific data or facts were Specific data or facts were Specific data or facts were
Recommendations and conclusions were presented and supported in a necessary to support the not referred when occasionally referred when referred when necessary to
literate and effective manner. analysis and conclusions necessary to support the necessary to support the support the analysis and
was not provided. analysis and conclusions. analysis and conclusions. conclusions.
Proper organization, professional writing, and logical flow of analysis. APA 20% Key points were poorly Key points were not Key points were partially Key points were clearly
formatting identified and supported identified and supported identified and supported identified and supported
Logically organized, key points, key arguments, and important criteria for with a well thought out with a well thought out with a well thought out with a well thought out
evaluating the business logic easily identified. rationale based on applying rationale based on applying rationale based on applying rationale based on applying
Key points were supported with a well thought out rationale based on specific concepts or specific concepts or specific concepts or specific concepts or
applying specific concepts or analytical frameworks to the data provided analytical frameworks to analytical frameworks to analytical frameworks to analytical frameworks to
in the case. the data provided in the the data provided in the the data provided in the the data provided in the
Proper grammar, spelling, punctuation, 3rd person objective view, case. case. case. case.
professional writing, and syntax. Grammar, spelling, Grammar, spelling, Adequate grammar, Excellent grammar, spelling,
punctuation, professional punctuation, professional spelling, punctuation, punctuation, professional
writing, and syntax needs writing, and syntax needs professional writing, and writing, and syntax
significant improvement improvement syntax