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BCG Matrix & Investment Strategy Guide

The document discusses different investment strategies and portfolio analysis techniques including the BCG matrix, product lifecycles, differentiation strategies, blue ocean strategy, and Porter's five forces model. It analyzes where and how much to invest across existing and new product lines based on market share and growth.

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shiva2490
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14 views2 pages

BCG Matrix & Investment Strategy Guide

The document discusses different investment strategies and portfolio analysis techniques including the BCG matrix, product lifecycles, differentiation strategies, blue ocean strategy, and Porter's five forces model. It analyzes where and how much to invest across existing and new product lines based on market share and growth.

Uploaded by

shiva2490
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

BCG Matrix (Investment Decisions portfolio Analysis)

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Assessing opportunities to allocate resources
How to identify Investment strategy to realise better benefits
Broad Qns: Where and how(Micro Strategy must be done to know how much)
much to invest?
Existing Product Line: Sweet(Dogs), Beverage (Star), Lunch box (Core
Competency Cash Cow) and chats & Snacks (Question Mark - Uncertain)
2 Ways Knowing which product produces revenue and where to invest more to
getter better benefits
(Core business is Cash cow) (Star Invest and Grow) (Something which are
decaying - Dogs) (Uncertain products Question marks)
For assuming what is high and low of Market share and growth rate go for bench
marking
Family can also be applied New-born (?), Child(Star), Adult (Cash cow) and
grandparents(Dogs)
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Differentiation VS Cost Leader & Blue ocean Strategy
Intelligent via media (Extremely difficult)
Assortments/ Differentiation costs a company obvious to price more
Strategy canvas
Price Vs Dimensions of Features (Comparison Chart with different players)
Taking Demand to a uncompleted market is called blue ocean strategy
Blue ocean Vs Red Ocean
Blue ocean Un Competed market
Red Ocean Full competition
Trader Joes Case
Strategic Cost Cut and Strategic Invest
**********************************************************************************
Five Forces Model (To analyse Profitability Potential)
Threat of new entrants
Bargaining power of Buyers Wallmart effect
Bargaining power of Supplier - Intel Effect
Threat of Substitute Car owning Vs Uber
Rivalry amongst Existing Competitors How many players already

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