Product Testing and Outcome Prop Outcomes
The three final props that have been designed are a The reason for this is to demonstrate Jamesons blank
marmalade jar, a packet of cigarettes and a bottle of parody and nostalgia film, and Hutcheons pastiche and
whiskey. The marmalade and cigarette props have been parody. These props suit a film that is less stylised and
designed using Hutcheons pastiche and parody and are reach a wider audience.
self aware of their referencing to existing examples of
design. The whiskey prop is an example of Jamesons These props are examples of Jameson and Hutcheons
blank parody and directly imitates an existing example concepts at work. [We approach] the past through
without any clear self reference. stylistic connotation conveying pastness by the glossy
qualities of the image. (Jameson, 1999) These props are
The cigarette packaging uses a pastiche of the Penguin deliberately attempting not to create a glossy image.
crime novels as they have similar themes to the story of Hutcheon talks about pastiche and parody as Ironic
The Spy Who Came in from the Cold. The pastiche here re-reading of the past (Hutcheon, 1991). The marmalade
is self aware and referencing the similar themes as a and cigarette packets have an ironic re-reading of the
comment on the story. The marmalade is a pastiche of past through the themes of the story and imitating them
a prop from The Bridge of Spies, another example with through pastiche.
similar themes.
The whiskey packaging is directly imitating an existing ...we detach ourselves from reality of history. (Dika,
product without being self aware in its reference to this 2003). Directly imitating the imagery of an existing
product. There is no discernible reason for its reference product, this whiskey bottle is trying to detach the
to the story. audience from a realistic view of the past.
1/4 OUGD501 Studio Task 09 Joseph Turner JT258790 Level 5
Production
All of these props will be printed using an ink-jet printer. also had to take into account the printing methods that
This printing method was developed during the 1960s and are still available today.
still readily available in todays industry.
The marmalade label and whiskey label would be
printed onto a light weight, matt coated stock, common
among food packaging during this time. The jar lid of the
marmalade is bare metal as coating of metal jar lids was
uncommon during this time. The hip glass bottle was
most appropriate for the whiskey prop as this is portable
and would be more likely to be carried in a suitcase more
than a larger bottle.
The cigarette cartons will be printed onto a coated stock
of heavy weight. The carton would fold at the top and
bottom as this was a common packaging technique for
cigarettes during this time.
The production methods must coincide with the year the
film is set in order to be realistic and make the film feel
like it is actually set in this time. The production method
2/4 OUGD501 Studio Task 09 Joseph Turner JT258790 Level 5
Distribution
This product, once produced, will be placed into the
setting of the film. This will distribute it through all the
audiences of these products.
The audience within the film will be viewing it. It will
make the director and the actors feel within the world of
the film to achieve the best performance. They will view
these products and work with them to make and produce
the film.
The audience viewing the film will see this film. Those
who enjoy realistic films will appreciate the production
design. Graphic designers studying production design
will also view this work and understand its approach to
pastiche and parody.
3/4 OUGD501 Studio Task 09 Joseph Turner JT258790 Level 5
Reception
The props where shown to a focus group who answered
a series of question about them.
The group were asked what aspects of films can
romanticise the past. The setting of a film is the second
most popular aspect that the audience feels romanticises
the past in films. The music and score being the first.
The people that viewed the marmalade and cigarettes
agreed that they dont romanticise the 1960s as they
seem factual and use techniques from the time such as
block colours.
There was mixed opinions about whether or not the
whiskey prop achieved the romanticism of the 1960s.
Some felt that it needed more detail and decoration
whereas others felt it was too clean which made it
romanticise the 1960s.
Overall many people felt that romanticising films was not
a bad thing as films are a means of escapism.
4/4 OUGD501 Studio Task 09 Joseph Turner JT258790 Level 5