Feedback and Development Cigarette Packets
Many people agreed that the approach to this visual People liked the simple green stripe concept and felt
investigation and it was an appropriate, way to address it was most recognisable as a cigarette packaging
whether or not props can directly have an influence on style. The other styles felt too editorial or modern. The
whether or not the film turns into Jamesons nostalgia feecback helped to create a harmony between the black
film. type and the green and black stripe running down the
centre of the packet.
After showing a variety of cigarette packaging concepts,
the feedback I received was extremely constructive. The feedback helped to finalise the detailing on the
Many people agreed that the concept of borrowing packaging as well as its production. It was made obvious
design techniques from the Penguin novels was a clever that most packets would be a traditional carton in the
and original idea. The target audience that identify with 1960s.
the Penguin novels would also identify with this film.
In terms of the typography treatment, feedback was
constructive. People felt that if foiling was used it would
vary from the pastiche of Penguin novels and just the
black cream and green should be used. People felt that
the hand written type felt to digital and not suiting to the
era the prop is set in.
1/3 OUGD501 Studio Task 08 Joseph Turner JT258790 Level 5
Marmalade
People agreed with using colours from 1960s imagery to People felt that the production was appropriate but that
create the packaging for the marmalade. Many preferred the jar lid should be bare metal as the technology to
the use of block colours as the simpler white concept felt colour jar lids may not have been as accessible in the
as though it was trying too hard to be vintage. 1960s.
Many felt that the use of sans-serif would of
romanticised the 1960s and that the use of the serif was
more appropriate. The typeface many preferred was
borrowed from a similar prop of marmalade from a film
that held similar themes.
Many felt that the use of too much colour was
unharmonious and that little touch of colour would make
it blend into the film more. People agreed that the use
of red was more appropriate than the use of yellow as
it is recognised as a marmalade colour. Many felt it was
successful taking this red colour from the 1960s imagery.
They also felt that the colour from this era was a visual
trigger that the target audience would connect with and
identify this from that era and style of film.
2/3 OUGD501 Studio Task 08 Joseph Turner JT258790 Level 5
Whiskey
For the final prop design people felt that an appropriate Many agreed that an audience who identified with the
example to be imitated was chosen. The existing example Akzidenz typeface would be one that is more conserned
did look trendy and associated with the cool side of the with the aesthetics of a film than its content and its
1960s. realist representation and this example of a prop is
succesful in demonstrating this.
People preferred the use of the royal warrant emblem
as the simplicity was more successful and just plain
type added to that. The use of Akzidenz is considered a
trendy typeface and does romanticise the 1960s.
The use of just using black and white and not taking
colours from the 1960s imagery is successful in
detaching it from the decade which is what romanticises
the decade.
People felt that using the colour red and symbols
different to the royal warrant emblem didnt feel realistic.
The Impact font did not feel reminiscent of the 1960s and
felt too modern. People also felt that if colour was to be
used, it would have to be consistent.
3/3 OUGD501 Studio Task 08 Joseph Turner JT258790 Level 5