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Management Science Course Overview

This document provides an overview of a Management Science course for engineering students. The course aims to help students understand management principles, decision making, organizational structure, operations management, human resource management, marketing management, and project management. It is a 3 credit course taught over 4 lectures per week. The course outlines 5 units that will be covered: 1) Introduction to Management, 2) Operations Management, 3) Human Resource Management, 4) Marketing Management, and 5) Project Management. Key concepts in each unit are defined along with recommended textbooks and references.

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54 views2 pages

Management Science Course Overview

This document provides an overview of a Management Science course for engineering students. The course aims to help students understand management principles, decision making, organizational structure, operations management, human resource management, marketing management, and project management. It is a 3 credit course taught over 4 lectures per week. The course outlines 5 units that will be covered: 1) Introduction to Management, 2) Operations Management, 3) Human Resource Management, 4) Marketing Management, and 5) Project Management. Key concepts in each unit are defined along with recommended textbooks and references.

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Praveen Pvsm
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We take content rights seriously. If you suspect this is your content, claim it here.
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CSE 147

MANAGEMENT SCIENCE
(Common to Chemical, CSE, IT, ECE, EEE)

Course Code: 13HM1102 L T P C


4 0 0 3
Course Outcomes :
At the end of the course a students should be able to
CO 1 Develop an understanding of the principles of management
and organisation structures and identify the steps involved in
decision making process.
CO 2 List out the factors influencing plant location and layout and
apply the techniques of quality control and inventory
management.
CO 3 Describe the functions of HR management and identify the
different leadership styles. Outline the measures to motivate
the people in an organization.
CO 4 Identify suitable target market segments and plan effective
marketing strategies.
CO 5 Apply the concept to plan a schedule of project and to review
with techniques of PERT and CPM.
UNIT-I (16 Lectures)
INTRODUCTION TO MANAGEMENT:
Concept-nature and importance of management- functions of
management- evolution of management thought- decision making
process- designing organization structure- principles of organization
types of organization structure
UNIT-II (12 Lectures)
OPERATIONS MANAGEMENT:
Principles and types of plant layout- work study- statistical quality
control- control charts( R Chart, P Chart & C Chart- Simple numerical
problems) materials management- Need for Inventory Control-
G V P College of Engineering (Autonomous) 2014
148 CSE

EOQ, ABC Analysis(Simple numerical Analysis)- Types of Inventory


Analysis(HML. SDE, VED, FSN Analysis)
UNIT-III (10 Lectures)
HUMAN RESOURCE MANAGEMENT:
Concept of HRM, HRD and PMIR- Functions of HR Manager-
theories of motivation and leadership styles- Job Evaluation and
Merit Rating, Welfare measures-statutory and non statutory
compliance grievance handling
UNIT-IV (12 Lectures)
MARKETING MANAGEMENT:
Marketing Management- Functions of Marketing Management-
Marketing mix-Market segmentation - Marketing strategies based on
product life cycle- Channels of Distribution- Consumer Behavior and
marketing research
UNIT-V (14 Lectures)
PROJECT MANAGEMENT:
Project planning and control- Project life cycle- Development of
network- Difference between PERT and CPM- Identifying critical
path- probability of completing the project within the given time,
cost analysis, - project crashing( simple numerical problems)
TEXT BOOKS :
1 Ramanujam Naidu & Sastry, Management Science,
1st Himalaya Publisher, 2012.
2 Vijaya Kumar & Appa Rao, Management Science,
1st Cengage Publishers, 2012.
3 AR Aryasri, Management Science, 4 th Edition, Tata
McGraw-Hill, 2009.
REFERENCES :
1 O P Khanna, Industrial Engineering & Management, 2nd
Edition, Dhanpat Rai, 2004.
2 Martand Telsang, Industrial Engineering & Production
Management, 2nd Edition, S. Chand & Company, 2008.
pqr

G V P College of Engineering (Autonomous) 2014

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