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Titan Watches Marketing Strategy Report

The project report examines the marketing strategy of Titan Watches through research on their company profile, methodology used including objectives, scope and limitations of the study, analysis of data collected, and conclusions and recommendations. It was submitted by Samyak Jain to fulfill the requirements for a Bachelor's degree in Business Administration under the guidance of faculty members Ms. Jasmandeep Kaur and Ms. Renu Yadav.

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Samyak Jain
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17 views7 pages

Titan Watches Marketing Strategy Report

The project report examines the marketing strategy of Titan Watches through research on their company profile, methodology used including objectives, scope and limitations of the study, analysis of data collected, and conclusions and recommendations. It was submitted by Samyak Jain to fulfill the requirements for a Bachelor's degree in Business Administration under the guidance of faculty members Ms. Jasmandeep Kaur and Ms. Renu Yadav.

Uploaded by

Samyak Jain
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PROJECT REPORT

ON

MARKETING STRATEGY OF TITAN WATCHES

Submitted in the partial fulfillment of the degree of

Bachelor of Business Administration

(2016-2017)

SUBMITTED BY:

SAMYAK JAIN
03513401714
Under the guidance of

Ms. Jasmandeep Kaur


&

[Link]

Ideal Institute of Management & Technology & School of


Law

(Affiliated to Guru Gobind Singh Indraprastha University,


Delhi)
DECLARATION

I, SAMYAK JAIN hereby state that this report has been submitted to Ideal
Institute of Management& Technology and School of Law in partial fulfillment
of the requirements for Bachelor of Business Administration Program on the topic
MARKETING STRATEGY OF TITAN WATCHES

The information of this report is based on my Project work. Any part of this project
has not been reported or copied from any report of the University and others.

Date: SAMYAK JAIN

03513401714
ACKNOWLEDGEMENT

I am writing this final Project for the program of Bachelor of Business


Administration on MARKETING STRATEGY OF TITAN WATCHESfor
Ideal Institute of Management & Technology and School of Law, Affiliated to
Guru Gobind Singh Indraprastha University.

It has been a great challenge but a plenty of learning and opportunities to gain a
huge amount of knowledge on the way of writing this Project report. I could not
have completed my Project without the constant guidance of Ms. Jasmandeep
Kaur & Ms. Renu Yadav, my faculty guides, who helped me along the way and
was always prepared to give me feedback and guidelines whenever I needed it.

SAMYAK JAIN

03513401714
APPROVAL FORM

1. Name of the student- SAMYAK JAIN

2. Enrolment No. 03513401714

3. Title of the Project MARKETING STRATEGY OF TITAN

WATCHES


(Ms. Jasmandeep Kaur)
Supervisor


(Name of Principal)
Principal


Prof. (Dr.) Anil Parkash Sharma
Director
CERTIFICATE

This is to certify that Project Report entitled, MARKETING STRATEGY OF


TITAN WATCHESwhich is submitted by SAMYAK JAIN in partial fulfillment
of the requirement for the award of degree of Bachelor of Business
Administration to Ideal Institute of Management and Technology & School of
Law (affiliated to GGSIP University, Delhi) is a record of the candidates own
work carried out by him/her under my supervision. The matter embodied in this
report is bonafide and has not been submitted for the award of any other degree.

Ms. Jasmandeep Kaur


(Supervisor)
Assistant Professor
Ms. Renu Yadav
(Supervisor)
Assistant Professor

TABLE OF CONTENT

CONTENT PAGE NO.


Acknowledgement 1

Executive summary 2

Introduction 3-7

Company profile 8-29

Research Methodology 30-47


a. Research Problem
b. Objective of Study
c. Scope of Study
d. Importance of Study
e. Limitations of Study
f. Research Design
g. Sampling Technique
h. Sampling Area
I Sample size

Analysis & Interpretation 48-58

Conclusion and Recommendations 59-60

Appendices 61-63
A-Bibliography
B Questionnaire
C-List of contacted People

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