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Century Tuna Sales Improvement Survey

Century Tuna conducted a survey to understand how to improve their sales and market share. The survey asked questions about the effectiveness of different promotional methods like TV, radio, social media and magazines. It also asked about the impact of celebrity endorsements, brand recognition, satisfaction with promotions and suggested promotion strategies. The goal was to determine the best approaches to promote Century Tuna among consumers.

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Marie Reyes
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19 views2 pages

Century Tuna Sales Improvement Survey

Century Tuna conducted a survey to understand how to improve their sales and market share. The survey asked questions about the effectiveness of different promotional methods like TV, radio, social media and magazines. It also asked about the impact of celebrity endorsements, brand recognition, satisfaction with promotions and suggested promotion strategies. The goal was to determine the best approaches to promote Century Tuna among consumers.

Uploaded by

Marie Reyes
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Marketing Problem:

How can Century Tuna improve their sales and market share?

Survey Questions:

Name:

Age:

Gender:

Occupation:

Monthly Income:

1. Which promotional tools are more effective for Century Tuna?


o TV Advertising or Commercials
o Radio Advertising
o Social Media Advertising
o Newspaper and Magazine
2. If Century Tuna will be endorsed by Celebrity, will it affect your purchasing decision?
o Yes
o No
3. Do you think, promotional methods used by Century Tuna are effective?
o Yes
o No
4. Do many of your friends, families and acquaintances know about Century Tuna?
o All
o Some of them
o Few
o None
5. Which method would be best to promote Century Tuna?
o Social Media Advertising
o TV Advertising or Commercials
o Events
o Billboards
6. If Century Tuna used a wider range of promotional methods, would it give the product
more recognition?
o Yes
o No
7. Rate the attractiveness of the advertisement of Century Tuna
o Very Attractive
o Less Attractive
o Not attractive at all
8. How much do you agree that sales promotions at Century Tuna influence your decision to
buy the product
o Strongly Disagree
o Disagree
o Neither Agree or Disagree
o Agree
o Strongly Agree
9. Using the scale on 1 5, please rate your overall satisfaction with the Century Tunas
promotional Activity.
(1 = Extremely Dissatisfied, 5 = Extremely Satisfied)
o 1
o 2
o 3
o 4
o 5
10. What do you think is Century Tunas position in the canned tuna industry compared to
their competitor?
o 1st
o 2nd
o 3rd
11. Would you like Century Tuna to cover on school events or any casual events?
o Yes
o No
12. Select the areas that you feel Century Tunas doing a good job
o Quality of the product
o Packaging
o Price
o Promotion
13. How often do you see the advertisements of Century Tuna on Television?
o Very Often
o Often
o Sometimes
o Rarely
o Never
14. Do you think promotion through social networking websites will be helpful for Century
Tuna?
o Yes
o No
15. Are there any suggestions regarding the product promotion which you would like to see
addressed in the future? (Open-ended)

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