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Prospect Profile Development Guide

This document outlines the lessons and schedule for Module 1 of an online course. Module 1 focuses on putting a marketing foundation in place by defining target prospects, researching where they engage online, understanding what interests them, and creating a "Top of Mind" content campaign. The 5 lessons cover creating a prospect profile, mapping prospects' online activities, identifying value topics, developing a regular content plan, and optimizing personal profiles. The 5 day course schedule assigns lessons and homework like filling out workbooks, researching prospects, joining online groups, gathering content, and posting a status update.

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michael ellis
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27 views2 pages

Prospect Profile Development Guide

This document outlines the lessons and schedule for Module 1 of an online course. Module 1 focuses on putting a marketing foundation in place by defining target prospects, researching where they engage online, understanding what interests them, and creating a "Top of Mind" content campaign. The 5 lessons cover creating a prospect profile, mapping prospects' online activities, identifying value topics, developing a regular content plan, and optimizing personal profiles. The 5 day course schedule assigns lessons and homework like filling out workbooks, researching prospects, joining online groups, gathering content, and posting a status update.

Uploaded by

michael ellis
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Module 1 Intro

Putting Your Foundation in Place

Lesson 1: Creating Your Prospect Profile


Defining the Demographics and Psychographics of your prospects
Lesson 2: Where Do Your Prospects Hang Out?
Researching the what social media platforms your prospects are on
Researching the best online communities your prospects are in
Lesson 3: What Do Your Prospects Care About?
Researching the topics and interests of your prospects
Discovering the content that entices your prospects the most
Lesson 4: Creating Your Top of Mind Campaign
Utilizing 3rd party curated content to keep your name in front of your
prospects on a regular basis
Lesson 5: Profile Optimization
Tailoring and tweaking your profile to tell your story, entice your
prospects and offer a call to action

Module 1 Course Schedule


Day 1
Lessons to Watch:
1. Watch Module 1 Intro Video
2. Watch Lesson 1 Creating Your Ideal Prospect Profile

Activities/Homework:
1 Fill out Prospect Profile Workbook
Day 2
Lessons to Watch:
1 Watch Lesson 2 Prospect Map: Where Do your Prospects Hang
Out?

Activities/Homework:
1 Research what platform your prospects are most on
3. Research what groups your prospects are part of

1
4. Begin joining groups (try to join 30-50)

Day 3
Lessons to Watch:
1 Watch Lesson 3 Value Identifiers: What Do Your Prospects Care
About?

Activities/Homework:
1 Fill out Value Identifier Workbook
2 Research what sources are the best places to gather content for
your prospects
3 Continue joining groups (if needed)
Day 4
Lessons to Watch:
1 Watch Lesson 4 Creating Your Top of Mind Campaign

Activities/Homework:
1 Gather content for your Top of Mind Campaign (Gather enough
content for 2-4 weeks of posting. Reload when you are close to
running out)
2 Continue joining groups (if needed)
Day 5
Lessons to Watch:
1 Watch Lesson 5 Optimizing Your Profile

Activities/Homework:
1 Optimize your profile
2 Post content as status update for your Top of Mind Campaign
3 Continue joining groups (if needed)

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