[YOUR COMPANY] [COMPETITOR #1] [COMPETITOR
#2]
OVERVIEW: The program includes OVERVIEW: OVERVIEW:
High-level look at each competitor or
competitors product. Include your own
company as well, so you can compare and
contrast.
Additional value: Additional value: Additional
value:
Beyond the basic overview, what value to
they provide to a potential customer?
Details: Details: Details:
Get a little deeper into the details of each
product or service
Cost: Cost: Cost:
Cost is always an important comparison, but
should never be looked at alone. By
understand the value and details of the
product, you can better compare cost.