Build Your Collaborative Plan
Team Name: #roadto1k
Date: March 9th, 2017
Goals What are the personal goals (small g) of each member on this team?
1. Sparsh - What are the perfect strategies for online marketing, and how can I maintain a valuable online presence?
2. Neil - How might we build a digital brand with a lasting presence?
3. Dion - How to be able to effectively leverage resources that we have to achieve success in terms of engagement on
social media (Instagram)
4. Alyssa - How might we get 1K followers on Instagram using any means?
5. Inaara - How might we gain the necessary, fundamental skills and techniques needed to create and maintain a strong
presence on social media?
What is the Project GOAL (big G) were all committed to achieve together?
o How might we develop a universal (repeatable) set of tactics (strategies?) to increase engagement in an
Instagram-only brand?
Is our Project Goal scaled to our resources (dreams, materials, skills, differences, etc.) and constraints (assignment, time,
skills, etc.) - Yes, we decided to keep it within the scope of an Instagram-only brand, which was doable for all our team
members. We also plan on playing to our own strengths.
Metrics for success: most immediate metric is to be able to reach a thousand followers. However there are other measures
to test the level of success including the level of engagement and interaction with followers. On broader scale, we want to
be able to develop and experiment with different social media marketing tactics/strategies that are proven to be effective
through our project
Roles Who is responsible for which deliverables?
o Full deliverables schedule TBD. Well revisit this once we fully define our problem question and scope of the project.
o Well all likely be in charge of posting content to our individual Instagram accounts.
o Right now were taking turns editing the website and making blog posts.
o Were also sharing the role of the documenting the process.
Which deliverables that require collaboration, subgroups & individual work? Who does each person depend upon to
succeed?
o Every person/pair will be in charge of their own personal instagram account
o Group will come together to discuss strategies as well as metrics being tested, and work on the research and
analysis together.
Procedures Decision Making - What process shall we use: consensus, majority rules, deference to expert, default to the loudest, or?
o Every idea/opinion will be looked at respectfully, and nobody will be overly critical towards others ideas.
o Majority wins, unless the minority presents a strong case for themselves
Effective Meetings - Focus on key, timely decisions together vs. status/update (offline)
Meeting roles: scribe - Alyssa, facilitator - Sparsh, timekeeper - take turns
Communication - FTL: Relatively constant, if individuals are unable to show up in class or unable to perform their role for a
given week, to keep us updated through Facebook messenger ahead of time
Type of technology: Google Drive for results and research; Messenger group created for communication; Instagram
accounts used as a means of achieving our goals
Expectations for responsiveness: We will strive to meet during weekends, utilize when2meet forms if we ever wanted to
find time during the day, every member will do their best to respond to messages as soon as possible (preferably within a
24h timeframe unless excused)
Relationships Team Diversity What is the diversity on our team? Disciplines to tap for solutions; individual learning styles for the stages
of invention; overall team learning style strengths and places to supplement; cultural backgrounds , work experience,
dreams to leverage for scope & impact of goals, new roles, better procedures; languages for more diverse customer set,
bigger market;
o Cultures/Ethnicities/Nationalities - People of Color!
o Languages - Chinese, English
o Technical Skills - coding/programming, UI/UX design, marketing, data analytics, adwords/SEO
o Eccentricities - cooking, sewing, sleeping, trumpet-playing, acting, drawing animals
o Disciplines to tap into: market research, social media marketing, communication, user engagement, specific
disciplines depends on the content intended to be promoted
Listening We agree to listen to each other and make sure that everyone is appreciated and heard!
Team Name #RoadTo1K