1.

0 INTRODUCTION TO TOPIC
1.1COMPARITIVE ANALYSIS

The time by time comparison of two or more comparable alternatives, processes, products,
qualifications, set of data, systems, or the like. In accounting, for example, changes in the
financial statements items over several accounting periods may be presented together to detect
the emerging trends in a companys operations and results.

Comparative analysis is a study that compares and contrasts two things:-two life insurance
policies, two sports figures, two presidents, etc. The study can be done to find the crucial
differences between two very similar things or the similarities between two things that appear to
the different on the surface.

A method used in the analysis of financial statements to identify new trends when data or ratios
of a specific item from multiple time frames are presented along side of each other for a straight
across comparison. The same method can be used to compare the outcomes of alternative
solutions or processes applied in similar circumstances.

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2.0 INTRODUCTION TO COMPANY
2.1 HISTORY OF MODICARE
The Modi group (consisting Godfrey Phillips India, Indofil Industries ltd. Modicare limited) is an
Indian Business Conglomerate based in New Delhi, India. It is a US $ 2.8 billion organizations
headed by Krishan Kumar Modal. The group has diversified business portfolio of making
cigarettes, tea, and beverages, entertainment, consumer products, multi-level marketing,
chemicals tertiary education and government restaurants.
In April 2010, Krishan Kumar Modi, Chairman of Modi Group announced the succession plan
for his business empire, quoting to media about his business to be shared equally among his three
children which at present is run by KK Modi Family Trust, of which he is the Managing Trustee.
In June 2011, The Modi Group announced that it was planning to acquire majority control in
Godfrey Phillips India from Phillip Morris, The American Tobacco Manufacturer. Both group
had a 36% share in the company until in 2009; Modi Group acquired an additional 10.8% stake
in GPI from Phillip Morris for US $ 27 million, taking its share to 47%. As per the Joint Venture
agreement, Modi Group has the right to take its holdings to gain majority control. The deal
brought Phillip Morris stake down to 21%.

Profile
Type Privately held company
Industry Conglomerate
Founded 1993; 83 years ago
Headquarters New Delhi, Delhi, India
Key People Krishan Kumar Modi (Chairman )
Samir Modi (Managing Director)
Products Consumer products, multi- level marketing,
Gourment restaurants, education,
entertainment, tea and beverages, health, fast-
moving consumer goods, fashion, food and
hospitality.
Number of employees 28,000 approximately

2
Modicare is the one of the Indias leading direct selling companies and is a major player in an
industry dominated by multinational giants. The company has 40 centers across the country that
suppliers product to over 2700 cities.
Modicare offers products in the categories of personal care, cosmetics and skin care, home care,
nutrition, food and beverages and health and wellness. Modicare products are developed by the
companys own highly experienced technical staff at its research and development centres. All
products are formulated according to international standards and developed in accordance with
Indian tastes.
Premium quality products at affordable prices and offers 100% satisfaction or money back
guarantee. Many companies offer product guarantee and promise money back, but a few can
match a guarantee offered by modicare. The companys faith in its product and its commitment
to quality extends to an unconditional 100%. Satisfaction Guarantee on its products whatever
specified. Modicare products are manufactured under rigid quality control and are exhaustively
tested to ensure top quality this guarantee applies even if the product is partially used.

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2.2 HISTORY OF AMWAY
Amway is an American company relying upon multi- level marketing model for setting as
massive range of products focusing on niches such as beauty, health, home care, etc. It came into
existence in the year 1959 by Richard Devos and Jay Van Andel , with its headquarters in Ada, a
city in Michigan. The product line of Amway includes home care products, jewellery,
electronics, diatery supplements, air purifiers, water purifiers, and insurance. Some family brands
associated with Amway include Nutrilite, Dynamite, Artistry and Attitude among others.
Amways expanse of business covered affiliated companies across more than a hundred countries
across the world. Amway after being formed launches it very first product a liquid organic
cleaner in 1959, one of the worlds first bio- degradable multi- purpose cleaners which becomes
a high seller helping Amway in establishing a secure base. By late 1960s Amway joins with
artistry and nutrilite enhancing its international shares in the markets. By late 1980s Amways
sales mark exceeds $ 1 billion and it adds 20 more countries to its family. It goes on expanding
establishing itself in china as well as South Africa and launches it one by one campaign for
children in early 2000s and completes 50 years in 2009.

Profile
Mr. Douglas L Devos Chief executive officer and president
Mr. Mark Stevens CPA Chief financial officer
Mr. Michael J. Cazor Chief operating officer and executive wise
president. Age 48
Mr. Chee Eng Gan President of Amway greater china
Mr. Candase S. Mathews Regional president of the American
operations. Age 57
Competitors Procter and Gamble co, Johnson and
Johnson, and Unilever PLC, Mary Kay,
Novartis, Avon, Astra Zeneca.
CEO Doug
Number of employees 27,763

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3.0 PRESENT STATE OF AFFAIRS
3.1 AMWAY
NUTRILITE BIO C RELAUNCHED NUTRILITE NATURAL C
The famous Nutrilite Bio C was withdrawn from the market due to issues with fssai like many
other products. Now Amway has introduced it as Nutrilite Natural C.
It is an antioxidant supplement contains isolated Vitamin C and acerola cherry concentrate. It
also contains citrus bioflavonoids. Each tablet provides 40mg of Vitamin C.
MRP Rs.899/120 tabs
NEW VARIANTS IN DYNAMITE DEODARANT
So far only one flavor is marketed in Dynamite Deodorant. Now three exciting flavors are being
introduced.
They are
1. Dynamite Fire
2. Dynamite Ice
3. Dynamite Earth
NEW VARIANTS IN ATTITUDE DEODARENT
Two new exciting fragrances are in attitude deodorant. Packing style is also changed to give an
all new look.
They Are
1. Fantasy
2. Enchant

3.2 VISION & VALUE (AMWAY)-

Partnership integrity
Personal worth achievement
Personal responsibility free enterprise

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3.3 MODICARE
Well D Tax

Helps cleanse your body system naturally.

Help bodys natural detoxifying process.
Suppose healthy liver and proper digestion.
Helps clear up acne and blemishes.
Helps to keep skin healthy and glowing.
Rich in antioxidants.
A potent sci-vedic herbal formula inspired from the ancient knowledge of ayurveda and the best
of science.

Well cardio active

Supports normal heart functions.

Supports normal cholesterol and liquid levels (LDL,HDL;Triglyceride)
Supports normal blood pressure levels and healthy blood circulations.
A potent sci-vedicharbal formula inspired from the ancient knowledge of ayurveda and the best
of science.

3.4 MISSION & VALUE (MODICARE)-

Fair play team work
Quality creativity & innovation
Do the right things integrity

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4.0 SWOT ANALYSIS
4.1 AMWAY
4.1.1STRENGTHS:-
1. Amways global One by One Campaign for Children
2. Amway retail sales worldwide increasing considerably
3. Amway has long list of awards like Asia Pacific Frost & Sullivan Water Filtration Company of
the Year Award and LEED gold certification
4. Amway ranked as America's top 30 largest privately held company
5. Amway has presence in more than 80 countries with more than 3 million business owners
6. Amway offers 115 products in five categories of personal care, home care, nutrition and
wellness, cosmetics and gift catalogue
7. The range of consumers is very large from babies to elder, women are the main consumers
8. Nearly 130 offices across India

4.1.2WEAKNESS:-
1. The only mode of availability of product is online and business agents hence missing out on
retail sales
2. Products are somewhat on costly side
3. Not much of TV advertisement or brand ambassador, only mode of communication is word of
mouth

4.1.3OPPORTUNITIES:-
1. Increase the availability of product in international markets
2. Using various medium of communication like it is international brand; online can be a good
platform
3. Can tie up with chains of beauty salons and health experts.

4.1.4THREATS:-
1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products.

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5.0 OBJECTIVES OF THE STUDY

1. To compare customer satisfaction level towards AMWAY and MODICARE.

2. To compare the services provided to customers by AMWAY and MODICARE.

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 6.0 RESEARCH METHODOLOGY

Research type- Descriptive

This researcher is on descriptive basis. It is explanatory research that researcher had studied the
characteristics of respondents thats why they prefer Amway and [Link] studies their
preference on various parameters

Sample area-Bareilly
The sample region chosen from research was Bareilly

Sample size- 95
The total no. of 95 questionnaires were filled.

Type of data- Primary and Secondary data.

Questionnaire and interpretation were the results of direct effort made by the researcher while
information regarding company is collected through secondary data. Thus the data collection
was both through primary and secondary data.

Method of collection- Questionnaire

The researcher took help of questionnaires to complete research for knowing a comparative
analysis between Amway and Modicare.

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7.0 ANALYSIS AND INTERPRETATION OF COLLECTED DATA

Total

AMWAY
MODICARE; 26; 27%
MODICARE

AMWAY; 69; 73%

1. Which company provides

the better services?

`Interpretation
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
73% (n= 69) of respondents believe that AMWAY provides better service and about 27% (n=26)
of respondents believe that MODICARE provides better services.

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11
2. Which company provides better services in your area?

Total

AMWAY
27; 28%
MODICARE

68; 72%

Interpretation
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
72% (n=68) of respondents believe that AMWAY provides better service in their area and about
28% (n=27) of respondents believe that MODICARE provides better service in their area.
3. Why do you prefer that company?

Total
BRAND NAME
3; 4%
FACILITIES
7; 10% 6; 9%
QUALITY OF
PRODUCT
SERVICE
53; 77%

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
77% (n= 53) of respondents prefer due to the quality of product, 10% (n=7) of respondents prefer
due to its service, 9% (n=6) of respondents prefer due to by its facilities, 4% (n=3) of
respondents prefer due to its brand name.

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 Total
BRAND NAME
4; 15% 1; 4%
3; 12% FACILITIES
QUALITY OF
PRODUCT
SERVICE
18; 69%

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
69% (n=18) of respondents prefer due to the quality of product, 15% (n=4) of respondents prefer
due to its the service, 12% (n=3) of respondents prefer due to its the facilities, 4% (n=1) of
respondents prefer due to its brand name.
4. Are you come across with any advertisement of, Amway and Modicare?

Total

YES

95; 100%

Interpretation
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
100% (n= 95) of respondents had come across with the advertisement of AMWAY and
MODICARE.

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 5. If, yes than which company advertisement have you seen?

Total

AMWAY
MODICARE; 26; 27%
MODICARE

AMWAY; 69; 73%

Interpretation
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
73% (n= 69) of respondents have seen the advertisement of AMWAY, 27% (n=26) of
respondents have seen the advertisement of MODICARE.
1. Through which media have you come across with that advertisement?

Total
INTERNET
MAGAZINE
1; 1% 3; 4%
8; 12% NEWSPAPER
3; 4% RADIO
54; 78% TELEVISION

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
78% (n= 54) of respondents have come across with the advertisement through television, 12%
(n=8) of respondents have come across with the advertisement through newspaper, 4% (n=3) of
respondents have come across with the advertisement through magazine, 4% (n=3) of
respondents have come across with the advertisement through radio, 2% (n=1) of respondents
have come across through internet.

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 Total
MAGAZINE
5; 19%
NEWSPAPER
13; 50%
TELEVISION
8; 31%

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
50% (n=13) of respondents have come across with the advertisement through television, 31%
(n=8) of respondents have come across with the advertisement through newspaper, 19% (n=5) of
respondents have come across with the advertisement through magazine.

2. If you satisfy with the company, than why?

Total
ALL THE ABOVE EASY AVAILABILITY LOW PRICE

24; 25%

53; 56%
STANDARD QUALITY 15; 16%
3; 3%

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
55% (n= 53) of respondents are satisfied by the standard of quality, 25% (n=24) of respondents
are satisfied by all the above, 16% (n=15) of respondents are satisfied by the easy availability,
3% (n=3) of respondents are satisfied by the low price.

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 Total
ALL THE ABOVE EASY
AVAILABILITY
7; 27%
9; 35% LOW PRICE STANDARD
1; 4% QUALITY
9; 35%

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
35% (n=9) of respondents are satisfied by the easy availability 34% (n=9) of respondents are
satisfied by all the above, 27% (n=7) of respondents are satisfied by the standard of quality, 4%
(n=1) of respondents are satisfied by the low price.
3. What is your satisfactory level after using product?

Total
CAN'T SAY HIGHLY
DISSATISFIED
1; 1% 2; 3% HIGHLY SATISFIED
3; 4% SATISFIED
47; 68%
16; 23% UNSATISFIED

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses ( n= 95), a majority of
68% ( n= 47) of respondents are satisfied after using the product, 23% (n=16) of respondent are
highly satisfied after using the product, 4% (n=3) of respondents are highly dissatisfied after
using the product, 3% (n=2) of respondents are neutral after using the product, 2% (n=1) of
respondents are unsatisfied after using the product.

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 Total
CAN'T SAY
2; 8%
HIGHLY
7; 27% SATISFIED
17; 65% SATISFIED

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
65% (n=17) of respondents are satisfied after using the product 27% (n=7) of respondents are
highly satisfied after using the product, 8% (n=2) of respondents are neutral after using the
product.
4. Do you think that Amway is a strong competitor of Modicare?

Total

2; 2%
NO
YES

93; 98%

Interpretation
The researcher depicted in the above pie chart that out of 100% responses (n=95), the majority of
98% (n=93) of respondents think that AMWAY is a strong competitor of MODICARE, 2% (n=2)
of respondents think that AMWAY is not a strong competitor of MODICARE.

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 5. How often do you use that particular company product?

Total
DAILY
2; 3%
18; 26% MONTHLY
WEAKLY
36; 52%
13; 19% YEARLY

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
52% (n= 36) of respondents use the product weekly, 26% (n=18) of respondents use the product
daily, 19% (n=13) of respondents use the product monthly, 3% (n=2) of respondents use the
product yearly.

Total
DAILY
2; 8% 4; 15%
MONTHLY
10; 38% WEAKLY
10; 38% YEARLY

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
39% (n=10) of respondents use the product monthly, 38% (n=10) of respondents use the product
weekly, 15% (n=4) of respondents use the product daily, 8% (n=2) of respondents use the
product yearly.

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19
 11. What you think, who is more innovative?

Total

MODICARE; 26; 27% AMWAY

MODICARE

69; 73%

Interpretation
The researcher depicted in the above pie chart from the 100% responses (n=95), a majority of
73% (n=69) of respondents think that AMWAY is more innovative than MODICARE, 27%
(n=26) of respondents think that MODICARE is more innovative than AMWAY.

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 12. What type of product you are using of that company?

Total
BEAUTY GREAT VALUE PRODUCTS HOMECARE

24; 35% 21; 30%

2; 3% 6; 9%
OTHERS PERSONAL CARE
16; 23%

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
35% (n= 24) of respondents are using personal care products, 30% (n=21) of respondents are
using beauty care products, 23% (n=16) of respondents are using home care products, 9% (n=6)
of respondents are using great value products, 3% (n=2) of respondents are using other products.

Total
BEAUTY GREAT VALUE PRODUCTS HOMECARE
6; 23% 7; 27%

2; 8% 1; 4%
OTHERS PERSONAL CARE
10; 38%

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
38% (n=10) of respondents are using home care products, 27% (n=7) of respondents are using
beauty products, 23% (n=6) of respondents are using personal care products, 8% (n=2) of
respondents are using other products, 4% (n=1) of respondents are using great value products.

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 13. Rate the following terms on a scale according to your opinion on AMWAY and
MODICARE company.
PRICE

Total
AVERAGE
5; 7% 14; 20% BAD
3; 4% EXCELLENT
8; 12% GOOD
39; 57%
POOR

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses ( n= 95), a majority of
57% ( n= 39) of respondents say that the price is good,20% (n=14) of respondents say that the
price is average, 12% (n=8) of respondents say that the price is excellent, 7% (n=5) of
respondents say that the price is poor, 4% (n=3) of respondents say that the price is bad.

Total

2; 8% AVERAGE
8; 31% EXCELLENT
16; 62% GOOD

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
61% (n=16) of respondents say that the price is good, 31% (n=8) of respondents say that the
price is excellent, 8% (n=2) of respondents say that the price is average.

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USER FRIENDLY

Total
AVERAGE
12; 17%
BAD
1; 1%
38; 55% EXCELLENT
18; 26%
GOOD

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% response (n= 95), a majority of
55% (n= 38) of respondents say that it is good, 26% (n=18) of respondents say that it is
excellent, 17% (n=12) of respondents say that it is average, 2% (n=1) of respondents say that it is
bad.

Total

3; 12% AVERAGE
2; 8%
EXCELLENT
GOOD
21; 81%

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
81% (n=21) of respondents say that it is good, 11% (n=3) of respondents say that it is average,
8% (n=2) of respondents say that it is excellent.

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SERVICE

Total
10; 14% AVERAGE
EXCELLENT
40; 58% 19; 28% GOOD

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
58% (n= 40) of respondents say that the services are good, 28% (n=19) of respondents say that
the services are excellent, 48% (n=10) of respondents say that the services are average.

Total

4; 15%
1; 4%
AVERAGE BAD EXCELLENT GOOD
14; 54%
7; 27%

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
54% (n=14) of respondents say that the services are good, 27% (n=7) of respondents say that the
services are excellent, 15% (n=4) of respondents say that the services are average, 4% (n=1) of
respondents say that the services are bad.

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VARIETY

Total
11; 16% AVERAGE
EXCELLENT
35; 51%
23; 33% GOOD

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
51% (n= 35) of respondents say that the variety is good, 33% (n=23) of respondents say that the
variety is excellent, 16% (n=11) of respondents say that the variety is average.

Total
AVERAGE
1; 4% 1; 4% BAD
2; 8% EXCELLENT
13; 50% 9; 35% GOOD
POOR

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
50% (n=13) of respondents say that the variety is good, 34% (n=9) of respondents say that the
variety is excellent, 8% (n=2) of respondents say that the variety is bad, 4% (n=1) of respondents
say that the variety is average, 4% (n=1) of respondents say that the variety is poor.

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QUALITY

Total
AVERAGE
1; 1% 4; 6%
EXCELLENT
24; 35%
GOOD
40; 58% POOR

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
58% (n= 40) of respondents say that the quality is excellent, 35% (n=24) of respondents say that
the quality is good, 6% (n=4) of respondents say that the quality is average, 1% (n=1) of
respondents say that the quality is poor.

Total
AVERAGE
4; 15%
BAD
1; 4%
13; 50% EXCELLENT
8; 31% GOOD

MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
50% (n=13) of respondents say that the quality is good, 31% (n=8) of respondents say that the
quality is excellent, 15% (n=4) of respondents say that the quality is average, 4% (n=1) of
respondents say that the quality is bad.

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VALUE PERFORMANCE

Total
AVERAGE
1; 1% BAD
14; 20% EXCELLENT
34; 49% 1; 1%
GOOD
19; 28%
POOR

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses ( n= 95), a majority of
49% (n= 34) of respondents say that the value performance is good, 28% (n=19) of respondents
say that the value performance is excellent, 20% (n=14) of respondents say that the value
performance is average, 2% (n=1) of respondents say that the value performance, 1% (n=1) of
respondents say that the value performance is poor.

Total
AVERAGE
4; 15%
BAD
12; 46% 3; 12%
EXCELLENT
GOOD
7; 27%

MODICARE

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The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
46% (n=12) of respondents say that the value performance is good, 27% (n=7) of respondents
say that the value performance is excellent, 15% (n=4) of respondents say that the value
performance is average, 12% (n=3) of respondents say that the value performance is bad.

AVAILABILITY

Total

AVERAGE
1; 1% 7; 10% BAD
3; 4% EXCELLENT
40; 58% 18; 26% GOOD
POOR

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses ( n= 95), a majority of
58% ( n= 40) of respondents say that the availability is good, 26% (n=18) of respondents say
that the availability is excellent, 10% (n=7) of respondents say that the availability is average,
4% (n=3) of respondents say that the availability is bad, 2% (n=1) of respondents say that the
availability is poor.

Total
AVERAGE
1; 4% BAD
6; 23%
EXCELLENT
11; 42% 1; 4%
GOOD
7; 27% POOR

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MODICARE
The researcher depicted in the above pie chart that out of 100% responses (n=95), a majority of
42% (n=11) of respondents say that the availability is good, 27% (n=7) of respondents say that
the availability is excellent, 23% (n=6) of respondents say that the availability is average, 4%
(n=1) of respondents say that the availability is bad, 4% (n=1) of respondents say that the
availability is poor.

14. Would you suggest others to buy that company product?

Total

4; 4%
NO
YES

91; 96%

Interpretation
AMWAY
The researcher depicted in the above pie chart that out of 100% responses (n= 95), a majority of
96% (n= 91) of respondents would suggest others to buy the products, 4% (n=4) of respondents
would suggest others to buy the products.

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30
8.0 FINDINGS
1. The researcher had found from the research that 73% (n=69) of people said that AMWAY
provides better service, 27% (n=26) of people said that MODICARE provides better service.
2. The researcher had found from the research that 72% (n=68) of people said that AMWAY
provides better services in their area, 28% (n=27) of people said that MODICARE provides
better services in their area.
3. AMWAY
The researcher had found from the research that 77% (n=53) of people preferred due to its
quality of product, 10% (n=7) of people preferred due to its service, 9% (n=6) of people
preferred due to its facilities, 4% (n=3) of people preferred due to its brand name.
MODICARE
The researcher had found from the research that 69% (n=18) of people preferred due to its
quality of product, 15% (n=4) of people preferred due to its service, 12% (n= 3) of people
preferred due to its facilities, 4% (n=1) of people preferred due to its brand name.
4. The researcher had found from the research that 100% (n=95) of people had come across
with the advertisement of AMWAY and MODICARE.
5. The researcher had found from the research that 73% (n=69) of people had come across with
the advertisement of AMWAY, 27% (n=26) of people had come across with the
advertisement of MODICARE.
6. AMWAY
The researcher had found from the research that 78% (n=54) of people had come across with the
advertisement through television, 12% (n=8) of people had come across with the advertisement
through newspaper, 4% (n=3) of people had come across with the advertisement through
magazine, 4% (n=3) of people had come across with the advertisement through radio, 2% (n=1)
of people had come across with the advertisement through internet.
MODICARE
The researcher had found from the research that 50% (n=13) of people had come across with the
advertisement through television, 31% (n=8) of people had come across with the advertisement
through newspaper, 19% (n=5) of people had come across with the advertisement through
magazine.
7. AMWAY
The researcher had found from the research that 55% (n=53) of people were satisfied due to the
standard of quality, 25% (n=24) of people were satisfied due to all the above, 16% (n=15) of
people were satisfied due to the easy availability, 3% (n=3) of people were satisfied due to the
low price.

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MODICARE
The researcher had found from the research that 35% (n=9) of people were satisfied due to the
easy availability, 34% (n=9) of people were satisfied due to all the above, 27% (n=7) of people
were satisfied due to the standard of quality, 4% (n=1) of people were satisfied due to the low
price.
8. AMWAY
The researcher had found from the research that 68% (n=47) of people were satisfied after using
the product, 23% (n=16) of people were highly satisfied after using the product, 4% (n=3) of
people were highly dissatisfied after using the product, 3% (n=2) of people were neutral after
using the product, 2% (n=1) of people were unsatisfied after using the product.
MODICARE
The researcher had found from the research that 65% (n=17) of people were satisfied after using
the product, 27% (n=7) of people were highly satisfied after using the product, 8% (n=2) of
people were neutral after using the product.
9. The researcher had found from the research that 98% (n=93) of people think that AMWAY is
a strong competitor of MODICARE, 2% (n=2) of people think that AMWAY is not a strong
competitor of MODICARE.
10. AMWAY
The researcher had found from the research that 52% (n=36) of people have used the product
weekly, 26% (n=18) of people have used the product daily, 19% (n=13) of people have used the
product monthly, 3% (n=2) of people have used the product yearly.
MODICARE
The researcher had found from the research that 39% (n=10) of people have used the product
monthly, 38% (n=10) of people have used the product weekly, 15% (n=4) of people have used
the product daily, 8% (n=2) of people have used the product yearly.
11. The researcher had had found from the research that 73% (n=69) of people think that
AMWAY is more innovative, 27% (n=26) of people think that MODICARE is more
innovative.
12. AMWAY
The researcher had found from the research that 35% (n=24) of people were using personal care
products, 30% (n=21) of people were using beauty care products, 23% (n=16) of people were
using home care products, 9% (n=6) of people were using great value products, 3% (n=2) of
people were using other products.

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MODICARE
The researcher had found from the research that 38% (n=10) of people were using home care
products, 27% (n=7) of people were using beauty products, 23% (n=6) of people were using
personal care products, 8% (n=2) of people were using other products, 4% (n=1) of people were
using great value products.

13. Opinions given by the respondents on AMWAY and MODICARE company:-

AMWAY (price)

The researcher had found from the research that 57% (n=39) of people said that the price was
good, 20% (n=14) of people said that the price was average, 12% (n=8) of people said that
price was excellent, 7% (n=5) of people said that the price was price is bad.
MODICARE (price)

The researcher had found from the research that 61% (n=16) of people said that the price was
good, 31% (n=8) of people said that the price was excellent, 8% (n=2) of people said that the
price was average.
AMWAY (user friendly)

The researcher had found from the research that 55% (n=38) of people said that its quality of
user friendly was good, 26% (n=18) of people said that its quality of user friendly was
excellent, 17% (n=12) of people said that its quality of user friendly was average, 2% (n=1)
of people said that its quality of user friendly was bad.
MODICARE (user friendly)

The researcher had found from the research that 81% (n=21) of people said that its quality of
user friendly was good, 11% (n=3) of people said that its quality of user friendly was
average, 8% (n=2) of people said that its quality of user friendly was excellent.
AMWAY (service)

The researcher found from the research that 58% (n=40) of people said that the services were
good, 28% (n=19) of people said the services were excellent, 48% (n=10) of people said that
the services were average.
MODICARE (service)

The researcher had found from the research that 54% (n=14) of people said that the services
were good, 27% (n=7) of people found that the services were excellent, 15% (n=4) of people
said that the services were average, 4% (n=1) of people said that the services were bad.

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AMWAY (variety)

The researcher had found from the research that 51% (n=35) of people said that the variety
was good, 33% (n=23) of people said that the variety was excellent, 16% (n=11) of people
said that the variety was average.
MODICARE (variety)

The researcher had found from the research that 50% (n=13) of people said that the variety
was good, 34% (n=9) of people said that the variety was excellent, 8% (n=2) people said that
the variety is bad, 4% (n=1) of people said that the variety was average, 4% (n=1) of people
said that the variety was poor.
AMWAY (quality)

The researcher had found from the research that 58% (n=40) of people said that the quality
was excellent, 35% (n=24) of people said that the quality was good, 6% (n=4) of people said
that the quality was average, 1% (n=1) of people said that the quality was poor.
MODICARE (quality)

The researcher had found from the research that 50% (n=13) of people said that the quality
was good, 31% (n=8) of people said that the quality was excellent, 15% (n=4) of people said
that the quality was average, 4% (n=1) of people said that the quality was bad.
AMWAY (value performance)

The researcher had found from the research that 49% (n=34) of people said that the value
performance was good, 28% (n=19) of people said that the value performance was excellent,
20% (n=14) of people said that the value performance was average, 2% (n=1) of people said
that the value performance was bad, 1% (n=1) of people said that the value performance was
poor.
MODICARE (value performance)

The researcher had found from the research that 46% (n=12) of people said that the value
performance was good, 27% (n=7) of people said that the value performance was excellent,
15% (n=4) of people said that the value performance was average, 12% (n=3) of people said
that the value performance was bad.
AMWAY (availability)

The researcher had found from the research that 58% (n=40) of people said that the
availability was good, 26% (n=18) of people said that the availability was excellent, 10%
(n=7) of people said that the availability was average, 4% (n=3) of people said that the
availability was bad, 2% (n=1) of people said that the availability was poor.

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MODICARE (availability)

The researcher had found from the research that 42% (n=11) of people said that availability
was good, 27% (n=7) of people said that the availability was excellent, 23% (n=6) of people
said that the availability was average, 4% (n=1) of people said that the availability was bad,
4% (n=1) of people said that the availability was poor.
14. The researcher had found from the research that 96% (n=91) of people would suggest others
to buy the products, 4% (n=4) of people would not suggest others to buy the products.

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9.0 LIMITATIONS
The area of study was small therefore the result cannot be universally accepted.
The study sample size was small only 95 respondents therefore it cannot be considered as a
full proof study.
The researcher had collected data by using convenient sampling because of which there is a
possibility of certain deviations.

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10.0 SUGGESTIONS

1. Modicare should work on the advertisement and promotion policy.

2. Modicare should pay more attention to increase the market share as well as on growing
competition level.

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 11.0 CONCLUSION
AMWY and MODICARE are well established brand among the customers and they are using it
from a long period of time. Customers are satisfied with AMWAY but they want improvement in
MODICARE. Customers are satisfied regarding the quality of AMWAY and they agree to
recommend it to their known people.

This make me to conclude that AMWAY is a much more preferable brand in comparison to
MODICARE and almost all respondents were satisfied with this brand including all its products
and services which makes it a leading brand in the market and a prospective growth in future.

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12.0 QUESTIONNAIRE

A COMPARATIVE ANALYSIS BETWEEN AMWAY AND

MODICARE

(IN BAREILLY REGION)

Name of Researcher : Lovepreet kaur

Name of the Guide : Mr. Bharat Pandey

Please provide the following information before filling in further details:

Name:

Address:

Tel:

Email:

1. Which company provides the better services?

a. Amway
b. Modicare

2 Which company provides better services in your area?

a. Amway
b. Modicare
c. Kanwiz
d. Patanjali

3 Why do you prefer that company?

a. Service
b. Quality of product
c. Facilities
d. Brand name

39
 4 Are you come across with any advertisement of, Amway and Modicare?
a. Yes
b. No

5 If, yes than which company advertisement have you seen?

a. Amway
b. Modicare

6 Through which media have you come across with that advertisement?
a. Newspaper
b. Television
c. Radio
d. Magazine

7 If you satisfy with the company, than why?

a. Low price
b. Standard quality
c. Easy availability
d. All the above

8 What is your satisfactory level after using product?

a. Highly satisfied
b. Satisfied
c. Cant say
d. Unsatisfied
e. Highly dissatisfied

9 Do you think that Amway is a strong competitors of Modicare?

a. Yes
b. No

10 How often do you use that particular company product?

a. Daily
b. Weakly
c. Monthly
d. Yearly

11 What you think, who is more innovative?

a. Amway
b. Modicare

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 12 What type of product you are using of that company ?
a. Beauty
b. Personal care
c. Home care
d. Great value product
e. Others

13
Rate the following terms on a scale according to your opinion on Amway company

Where, 5 = excellent ,4=goods 5 4 3 2 1

, 3=average , 2=bad , 1=poor
Price
User friendly
Service
Variety
Quality
Value Performance
Availability

Rate the following terms on a scale according to your opinion on Modicare company

Where, 5 = excellent ,4=goods 5 4 3 2 1

, 3=average , 2=bad , 1=poor
Price
User friendly
Service
Variety
Quality
Value Performance
Availability

14 Would you suggest others to buy that company product?

a. Yes
b. No

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13.0 BIBLIOGRAPHY/REFERENCES

1. [Link]
2. [Link]
3. [Link]/brandguide/fmcg/[Link]
4. www.m/[Link]/2012/06/[Link]
5. [Link]

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