0% found this document useful (0 votes)
27 views1 page

Shell Scenarios: An Explorer's Guide

These documents discuss Shell's use of scenario planning to develop long-term strategies. Shell uses scenarios, which are narratives of how the future may unfold, to consider different possible futures and identify strategic opportunities and risks. Key sources describe Shell's scenario planning process, how it links innovation and strategy, and the value of scenarios for strategic conversations. Scenarios allow Shell to think about an uncharted future and navigate rapid industry changes.

Uploaded by

loish12345
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
27 views1 page

Shell Scenarios: An Explorer's Guide

These documents discuss Shell's use of scenario planning to develop long-term strategies. Shell uses scenarios, which are narratives of how the future may unfold, to consider different possible futures and identify strategic opportunities and risks. Key sources describe Shell's scenario planning process, how it links innovation and strategy, and the value of scenarios for strategic conversations. Scenarios allow Shell to think about an uncharted future and navigate rapid industry changes.

Uploaded by

loish12345
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Shell Scenarios, [Link]/global/future-energy/scenarios.

html
Scenarios: The Art of Strategic Conversation, by Kees van der Heijden (John Wiley & Sons,
2005)
How Shells Domains Link Innovation and Strategy, by Rafael Ramrez, Leo Roodhart,
and Willem Manders (Long Range Planning, August 2011)
Scenarios: Uncharted Waters Ahead, by Pierre Wack (HBR SeptemberOctober 1985)
Scenarios: Shooting the Rapids, by Pierre Wack (HBR NovemberDecember 1985)

You might also like