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GoDaddy Mission and Customer Care Guide

This document provides guidance for customer service agents at GoDaddy, including standards for call flows, troubleshooting workflows, domain transfer steps, email setup, and branding fundamentals. It outlines GoDaddy's vision to empower small businesses and their core values of being extraordinary, owning outcomes, joining forces, working fearlessly, and living passionately. Customer service agents are instructed to follow specific flows, check for expirations to offer renewals, properly investigate issues, and position solutions while overcoming objections.
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0% found this document useful (0 votes)
6 views9 pages

GoDaddy Mission and Customer Care Guide

This document provides guidance for customer service agents at GoDaddy, including standards for call flows, troubleshooting workflows, domain transfer steps, email setup, and branding fundamentals. It outlines GoDaddy's vision to empower small businesses and their core values of being extraordinary, owning outcomes, joining forces, working fearlessly, and living passionately. Customer service agents are instructed to follow specific flows, check for expirations to offer renewals, properly investigate issues, and position solutions while overcoming objections.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd

GoDaddy VISION

We will radically shift the global economy toward small


business by empowering people to easily start, confidently
grow and successfully run their own ventures.

GoDaddy CORE VALUES


- Be extraordinary
- Own outcomes
- Join forces
- Work fearlessly
- Live passionately

Customer Care Center Standards

Making a purchase without authorization.

Exhibiting a pattern of disconnected calls.

Swearing to or about a caller.

Lying to a caller.

Purposefully avoiding calls, chats or any other


customer contact by manipulating internal systems.

THE CALL FLOW IS CRUCIAL TO YOUR SUCCESS...BUT


THERE'S MORE TO IT THAN JUST HAVING A
CONVERSATION.

TROUBLESHOOTING FLOW
How can I help? - During Greeting
Duplicate - During Clarification
Statement of Support - During Setting Expectations
Investigation - During Account Review and Consultation

TIP: Whenever an account is pulled up, click on RENEW to


check on pending expirations of their products to offer to
renew. This will result in a sale.

INVESTIGATION
What do we want to accomplish? Proper investigation of
the issue will lead
What's included

Test

Using Resources

Fix

Resolve

Escalate

CHAT FLOW

TROUBLESHOOTING FLOW

Account Review & Consultation


Maintain Account

Investigation
Resources

Offer

Test/Fix/Resolve

Overcome Objections

CONSULTATION FRAMEWORK
Identify needs
What's included

High-level questions

Finding the current state and level of satisfaction

Uncovering future and personal needs

Qualifying the needs for a solution

What if we don't:

Harder to build rapport

Solutions can come across as a "sales pitch"

Can result in low sales for agents

Position solutions
What's included

Recommend and structure

Position features and benefits

Summarize and check

What if we don't

Lack of trust

Misunderstanding

Refunds

Overcome Objections
What's included

Acknowledge/empathize

Question and position

Check

What if we don't

Lack of trust/confidence

Misunderstanding

Low CSS

FOUR THINGS YOU CAN DO WITH A DOMAIN


Use it
Sell it
Move it
Sit on it

Steps in domain transfer


A. Losing registrar
1. Cancel private registration
2. Unlock domain name
3. Check [Link] for eligibility

4. Get an EPP or authorization code


B. Gaining registrar
5. Purchase domain name transfer
6. Check your email for the transaction ID and security
code / Receive purchase codes
7. Enter the codes / Authorize the domain transfer
8. Wait, check your progress until transfer is complete

What could go wrong?


1. Cannot contact the losing registrar
2. Privacy needs to be cancelled
3. Needs to update admin email
4. TLD cannot be transferred
5. 60-day locks
GoDaddy locks

If the company name field of the registrant is


updated

If the first and/or last name is updated (and the


company name was and remains blank
ICANN locks

A domain name is in the first 60 days of an initial


registration period

A domain name is within 60 days after being


transferred

Private and Protected Registration


[Link]
Protected Registration is a premium service you can apply to
many of the domain names you purchase or already
registered with us. The service helps ensure that you retain
registration of your domain name, regardless of expiration
dates or attempts to transfer. Domain names with protected
registration will automatically renew. The renewal settings
cannot be changed and the service cannot be canceled
without the listed registrant submitting documentation.

LAUNCH PHASES OF gTLDs


Sunrise period - is often a 30-day (or longer) phase during
which trademark owners can purchase domain names before
they are offered to the general public.
Landrush period - the time between the Sunrise Period and
General availability during which applications for a domain
name may be received from any interested eligible party.
General availability period - follows all Sunrise and Landrush
periods. This is an open period based on the "first come, first
served" policy to the public. Typically, 90 calendar days after
General Availability opens for each new gLTD, registries must
provide Trademark Claims.

GoDaddy Auction membership fee 4.99


Domain aftemarket

Domain buy service

Order for TLDs for domain consulting


.com
Premium domain
gTLD
ccTLD
.net, .biz, .org (for NPOs)

[Link] - FQDN - fully qualified domain names


[Link]- domain name
[Link] - URL - uniform resource locator

BENEFITS OF A DOMAIN
Improve your awareness and visibility
Build credibilty and Professionalism
Protect your brand

THREE R'S OF THE DOMAIN WORLD


Registry
Manages TLDs
Created domain name extensions
Set rules for that domain name

Work with registrars to sell domain names to the public


Registrar
Sells domains to the public
Must be an accredited organization
Registrant
Those who purchase domains

EMAIL
Here's what we can check

Make sure webmail is working (send them a test email)

Incoming/Outgoing servers

Ports

MX records

Make sure they are using the correct username and


password.

Office 365 email client settings

Exchange server - [Link]

Username is still full address

Use SSL

MX records
0 - domain..[Link]

YOU SHOULD BE ABLE TO ANSWER THE FOLLOWING


QUESTIONS TO DEFINE YOUR BRAND
What is your company's mission?
What are the benefits and features of your benefits and
services?
What do your customers and prospects already think of your
company?
What qualities do you want them to associate with your
company?

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