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Data Analysis in Green Energy Research

This document describes various statistical analyses conducted on survey data, including descriptive analysis of respondent demographics and experience, exploratory factor analysis to identify constructs, reliability and validity testing of constructs, and correlation and regression analyses to understand relationships between variables. Descriptive analysis is explained in Tables 1 and 2, factor analysis in Tables 3 and 4, correlations in Table 5, and regression results for brand attitude and purchase intention as the dependent variables are presented in Tables 6 and 7 respectively. The structural model is also assessed using goodness-of-fit indices as shown in Table 8.

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Azmal Jaapar
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2 views2 pages

Data Analysis in Green Energy Research

This document describes various statistical analyses conducted on survey data, including descriptive analysis of respondent demographics and experience, exploratory factor analysis to identify constructs, reliability and validity testing of constructs, and correlation and regression analyses to understand relationships between variables. Descriptive analysis is explained in Tables 1 and 2, factor analysis in Tables 3 and 4, correlations in Table 5, and regression results for brand attitude and purchase intention as the dependent variables are presented in Tables 6 and 7 respectively. The structural model is also assessed using goodness-of-fit indices as shown in Table 8.

Uploaded by

Azmal Jaapar
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

4.

Data Analysis

4.1

Descriptive Analysis
***Explaination for Table 1
Table 1: Socio-demographic Profile of Respondent

Variables

Categories

Frequency

Percentage

***Explaination for Table 2


Table 2: Prior Experience in Green Energy Brands
Variables

Categories

4.2

Structural Equation Modelling


***Explain

4.3

The Measurement Model


***Explain

4.4

Exploratory Factor Analysis


***Explain

Frequency

Percentage

Table 3: Exploratory Factor Item Loadings

Items

4.5

Factor Loadings

Reliability and Validity


***Explain
Table 4: Reliability and Confirmatory Factor Item Loadings
Construct

4.6

Items

Standardized
Loadings

Cronbach's
Alpha

Composite
Reliability

Correlation analysis
***Explain

Table 5: Correlations Analysis between Variables

Average
Variance
Extracted

1
2
3
4
5
6
7
Mean
Standard Deviation
Skewness
Kurtosis
**. Correlation is significant at the 0.01 level (2-tailed).

4.7

Multiple Regression Analysis


***Explain
Table 6: Relationships with the mobile information system usage
Standardised
Beta
Coefficients

a.

Sig.

Collinearity
Statistics
Tolerance

VIF

Dependent Variable: brand attitude

Table 7: Relationships with the mobile information system usage


Standardised
Beta
Coefficients

a.

4.8

Sig.

Dependent Variable: purchase intention

The Structural Model


Table 7: Goodness-of-fit indices for structural model

Collinearity
Statistics
Tolerance

VIF

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