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Preemptive Goal Programming in Operations

Goal programming is a technique that considers multiple objectives simultaneously. It involves establishing goals, assigning priorities or weights to goals, and minimizing deviations from goals. It has been applied to problems in many fields including production scheduling, resource allocation, project management, marketing, and more.

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Srikant Sharma
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0% found this document useful (0 votes)
37 views9 pages

Preemptive Goal Programming in Operations

Goal programming is a technique that considers multiple objectives simultaneously. It involves establishing goals, assigning priorities or weights to goals, and minimizing deviations from goals. It has been applied to problems in many fields including production scheduling, resource allocation, project management, marketing, and more.

Uploaded by

Srikant Sharma
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

BASIC CONCEPTS OF GOAL PROGRAMMING

1.

GOALS HAVE PREEMPTIVE PRIORITIES.

2.

MINIMIZE DEVIATIONS FROM GOALS.

3.

ATTACH WEIGHTS TO DIFFERENT


ACTIVITIES AT THE SAME GOAL LEVEL.

NTC PRODUCES TWO TYPES OF MATERIALS, A STRONG


UPHOLSTERY MATERIAL AND A REGULAR DRESS
MATERIAL. THE UPHOLSTERY IS PRODUCED ACCORDING
TO DIRECT ORDERS FROM FURNITURE MANUFACTURERS.
THE DRESS MATERIAL ON THE OTHER HAND, IS
DISTRIBUTED TO RETAIL FABRIC STORES. AVERAGE
PRODUCTION RATES FOR THE TWO MATERIALS ARE
IDENTICAL; 1000 METRES/HR. BY RUNNING TWO SHIFTS,
NET OPERATIONAL CAPACITY OF THE PLANT IS 80
HOURS/WK. THE MARKETING DEPARTMENT REPORTS
THAT THE MAXIMUM ESTIMATED SALES FOR THE
FOLLOWING WEEK IS 70,000 M. OF UPHOLSTERY AND
45,000 M. OF DRESS MATERIAL. ACCORDING TO THE
ACCOUNTING DEPARTMENT, THE APPROXIMATE PROFIT
FROM A METRE OF UPHOLSTERY MATERIAL IS RS.2.50 AND
FROM A METRE OF DRESS MATERIAL IS RS.1.50.
THE M.D. OF THE COMPANY BELIVES THAT A GOOD
EMPLOYER- EMPLOYEE RELATIONSHIP IS IMPORTANT IN
BUSINESS. HENCE HE DECIDES THAT A STABLE
EMPLOYMENT LEVEL IS A PRIMARY GOAL FOR THE
FIRM. THEREFORE, WHENEVER THERE IS EXCESS
DEMAND OVER NORMAL PRODUCTION, HE SIMPLY
EXPANDS PRODUCTION CAPACITY BY PROVIDING
OVERTIME. HOWEVER HE FEELS THAT OVERTIME OF
MORE THAN 10 HOURS/WK. SHOULD BE AVOIDED
BECAUSE OF ACCELERATING COSTS.

CONTD.P/2.

FIRST GOAL: AVOID UNDER UTILISATION OF


PRODUCTION CAPACITY,
I.E. MAINTAIN STABLE EMPLOYMENT AT NORMAL
CAPACITY
SECOND GOAL: LIMIT OT OPERATION TO 10 HOURS.
THIRD GOAL :ACHIEVE SALES GOALS OF 70,000 M. OF
UPHOLSTERY AND 45,000 M. OF DRESS MATERIAL.
FOURTH GOAL: MINIMISE OT OPERATION AS MUCH AS
POSSIBLE.
FORMULATE AND SOLVE THIS PROBLEM AS A GOAL
PROGRAMMING PROBLEM.

BHARAT TELEVISION COMPANY PRODUCES CTV SETS.


IT HAS TWO PRODUCTION LINES. PRODUCTION RATE
OF LINE-1 IS 2 SETS/HR. AND IT IS 1.1/2 SETS/ HR. IN
LINE-2. THE REGULAR PRODUCTION CAPACITY IS 40
HR./WK. FOR BOTH LINES. EXPECTED PROFIT FROM AN
AVERAGE CTV SET IS RS.1000/- . THE TOP
MANAGEMENT OF THE FIRM HAS THE FOLLOWING
GOALS FOR THE WEEK (IN ORDINAL RANKING):

GOAL -1:
GOAL 2 :
GOAL 3 :
GOAL 4 :

PRODUCTION GOAL 180 SETS.


LIMIT OT OF LINE-1 TO 10 HOURS.
AVOID UNDERUTILISATION OF
REGULAR WORKING HOURS FOR
BOTH LINES.
LIMIT THE SUM OF OT FOR BOTH
LINES. (ASSIGN WTS. ACCORDING TO
RELATIVE COST OF OT HOUR. ASSUME
COST OF OPREATIONS IS IDENTICAL
FOR BOTH PRODUCTION LINES)

FORMULATE THE PROBLEM AS A GLP MODEL. IF


THE TOP MANAGEMENT DESIRES TO PUT A PROFIT
GOAL OF RS.1,90,000 FOR THE WEEK AS THE TOP
PRIORITY GOAL ABOVE THE STATED FOUR GOALS,
HOW WOULD THE MODEL CHANGE.

APPLICATION AREAS OF GOAL PROGRAMMING


GOAL PROGRAMMING HAS BEEN WIDELY APPLIED TO
VARIOUS DECISION PROBLEMS IN BUSINESS FIRMS,
GOVERNMENT AGENCIES, AND NON PROFIT INSTITUTIONS.
SOME OF THE BEST KNOWN APPLICATIONS OF GOAL
PROGRAMMING INCLUDE THE FOLLOWING PROBLEM
AREAS:

ACADEMIC PLANNING AND


ADMINISTRATION
ACCOUNTING ANALYSIS
ADVERTISING MEDIA
SCHEDULING
BLOOD COLLECTION AND
DISTRIBUTION
CAPITAL BUDGETING
COMPUTER RESOURCE
PLANNING AND
ALLOCATION
DECISION-SUPPORT
SYSTEM DESIGN
ECONOMIC POLICY
ANALYSIS
EDUCATIONAL SYSTEM
PLANNING
ENVIRONMENTAL
PROTECTION
PORTFOLIO
DETERMINATION
PRODUCTION SCHEDULING
PROJECT SCHEDULING
QUALITY CONTROL

FACILITIES LOCATION AND


LAYOUT PLANNING
FINANCIAL PLANING
HEALTH-CARE DELIVERY
SYESTEM DESIGN
INVENTORY MANAGEMENT
LOCATION AND
ALLOCATION DECISIONS
MANPOWER PLANNING
MARKETING LOGISTICS
MILITARY STRATEGIES
AND PLANNING
NETWORK SCHEDULING
ORGANIZATIONAL
ANALYSIS
PERSONNEL
ADMINISTRATION
POLICY ANALYSIS
RESEARCH AND
DEVELOPMENT
TRANSPORTATION
LOGISTICS
URBAN PLANNING
WATER RESOURCES
PLANNING

Common questions

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Goal programming can be structured to ensure environmental protection targets by assigning specific priorities and weights to environmental goals while simultaneously addressing other organizational objectives. This can involve formulating constraints that ensure compliance with environmental standards, such as minimizing emissions or waste production levels, while also optimizing for profitability or operational efficiency. Developing balance within the model can aid in achieving a sustainable operation that respects legal, social, and ecological considerations while supporting the company's broader goals .

According to the document sources, goal programming can be effectively applied in several areas beyond manufacturing, including academic planning, accounting analysis, advertising media scheduling, blood collection and distribution, capital budgeting, computer resource planning, environmental protection, and numerous others such as healthcare systems, transportation logistics, and urban planning. These diverse applications highlight its utility in optimizing resource allocation and decision-making across various sectors .

Goal programming helps balance multiple objectives by assigning weights and priorities to different goals, allowing a structured approach to optimizing conflicting objectives. This methodology is useful in various fields such as production scheduling, where minimizing costs often conflicts with maximizing production. By setting hierarchical priorities, firms can systematically address trade-offs between competing goals, devising solutions that achieve the best possible balance between them while respecting pre-set constraints and preferences .

Possible challenges in using goal programming for production scheduling include accurately prioritizing goals in a way that aligns with overall strategic objectives, managing the complexity of model development and ensuring it reflects real-world constraints accurately, and dealing with the trade-offs inherent in conflicting goals such as minimizing costs while maximizing output. Additionally, there can be difficulties in obtaining precise data for setting weights and targets, as well as ensuring that the solutions remain flexible and adaptable to changing operational conditions .

Focusing on not underutilizing production capacity is crucial for a company like NTC as it helps maintain stable employment and reduces costs associated with fluctuating production levels. Furthermore, consistent production levels can contribute to operational efficiencies and economies of scale, ultimately leading to cost savings. Avoidance of underutilization is essential, even when sales projections fluctuate, because it helps in keeping labor and operations optimized without frequent disruptions and inefficiencies that could increase costs and reduce profitability .

Prioritizing profit goals above production and overtime limitations fundamentally alters the decision-making process by focusing the firm's resources on maximizing financial returns rather than balancing operational efficiency. This requires restructuring the goal programming model to weight profit heavier than operational goals, which may lead to increased overtime or underutilization risks if not carefully controlled. Such a shift affects labor stability and cost structures, potentially escalating operational risks and affecting employee satisfaction due to unpredictable work hours .

Goal programming can be applied by setting hierarchical goals with specific priorities. For a manufacturing firm, primary goals like avoiding underutilization of production capacity can be prioritized. In the provided scenario, the first priority was to maintain stable employment at normal capacity, followed by limiting overtime to 10 hours per week. By setting weightings and using goal programming techniques, the company can effectively plan production to optimize machine and labor use while minimizing overtime costs .

In a business context, goal programming can be used to maintain stable employment by prioritizing employment stability as a primary goal, which involves avoiding underutilization of production capacity. This ensures employees are retained and work regular shifts, minimizing production deviations. By adjusting production levels and overtime according to demand fluctuations, firms can better manage workforce levels to prevent layoffs during low demand and expand capacity with overtime during high demand, thereby maintaining a stable employment environment .

Goal programming affects overtime costs by setting explicit limits and priorities for overtime hours. In the given manufacturing scenario, minimizing overtime to a maximum of 10 hours per week was a specific goal. By configuring production schedules in line with this constraint, firms can balance the need to meet production targets with the goal of controlling additional labor costs. It effectively prevents escalating overtime expenses while ensuring production goals are achieved, benefiting cost control and efficiency .

Goal programming helps firms achieve specific sales targets by allowing the definition of clear, prioritized goals under operational constraints such as production capacity and overtime limits. By formulating and solving goal programming models, firms can analytically determine the viable production mix necessary to meet sales targets of products such as upholstery and dress materials, while adhering to limiting factors like plant hours and overtime restrictions .

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