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NAAB Logo Usage Guidelines

The NAAB Style Guide provides guidelines for proper usage of the NAAB logo and brand identity including: 1) The standard Pantone colors and hex/CMYK values that define the logo colors. 2) Requirements that the ® trademark symbol must always be visible and readable when using the logo and appropriate clear spacing is needed around the logo. 3) Examples of improper logo usage such as adjusting colors, using it on similarly colored backgrounds, switching colors, stretching or distorting the logo shape or changing spacing.

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Jessica Mason
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37 views4 pages

NAAB Logo Usage Guidelines

The NAAB Style Guide provides guidelines for proper usage of the NAAB logo and brand identity including: 1) The standard Pantone colors and hex/CMYK values that define the logo colors. 2) Requirements that the ® trademark symbol must always be visible and readable when using the logo and appropriate clear spacing is needed around the logo. 3) Examples of improper logo usage such as adjusting colors, using it on similarly colored backgrounds, switching colors, stretching or distorting the logo shape or changing spacing.

Uploaded by

Jessica Mason
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

NAAB Style Guide

Standard Logo

Color Palette

Pantone 5743 C

Reverse Logo

Hex
#2E4117

CMYK
C - 54
M - 24
Y - 86
K - 73

RGB
R - 46
G - 65
B - 23

Grayscale Logo
Pantone 7545 C
Hex
#3D5567

CMYK
C - 58
M - 32
Y - 18
K - 54

RGB
R - 61
G - 85
B - 103

NAAB Style Guide

Trademark Symbol
The trademark symbol as determined by NAAB must always be visible and readable. You may not
remove or conceal the symbol in the NAAB Logo.

Clear Space
There should be an appropriate clear spacing around the logo.

Improper Logo Usage


Never adjust from the color palette.

Never use the design on similarly-colored backgrounds.

Never switch the colors.

Never stretch or distort the logo.

Do not change spacing, alingment or relative locations of the design.

NAAB Typeface

Trade Gothic LT Std Bold Condensed No. 20


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?.,;
Only used for branding.

Helvetica Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?.,;
Headlines. Highlighting key words of phrases, 16pt and above.
Use of Helvetica Bold Oblique when needed.

Helvetica Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?.,;
Body copy, 10pt - 12pt.

Helvetica Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?.,;
Small text, below 8pt.
Use of Helvetica Light Oblique when needed.

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