FINAL EXAM
NAME________________________
1. In this section, you read four short texts, such as adverts, product descriptions, etc. Then you match
different sentences with each of those texts.
Read the sentences below and the extracts from a text about branding. For questions 1-7, choose which extract each
sentence refers to. The extracts may be chosen more than once.
Having a good brand identity is critical. It can not only position a company above its competitors, but it also
communicates to your customers the reason why they should choose you instead of your competitors. But
developing a strong brand image takes time, money and effort, and it involves much more than redesigning a logo or
developing a new tagline. Your new brand identity should evolve from your previous identity. Be careful not to start
from scratch and come up with something completely new, as you may end up losing loyal customers who have
forged emotion ties with your product.
B
Its important to understand that changing the visual aspects of your company, your logo, your packaging and so
forth, you are not actually changing your brand identity. Your brand identity is the promise a company makes to its
customers its features, quality, values and service support. Just modernising visual image does not entail a change
in brand values. Many companies, sadly, are led to believe by branding agencies that visual changes will alter
customers perception of their products. But such changes only inform consumers that a company is concerned
about how it looks. At best, they will assume the company is modern; at worst they will accuse the company of
unnecessary extravagance.
C
Successful branding may not be actually connected with the product at all, but may represent a greater sense of
purpose or a more satisfying experience. They may affirm that drinking a cup of coffee can really make a difference,
or that exercising may bring about a sense of challenge and personal achievement. Many successful brands study
emerging societal ideals and trends, so that they can take advantage of how customers wish they could be. Then
they push forward the message that by using their product, their dreams can be fulfilled, and the customer can gain
the lifestyle he or she is looking for, be it a sense of glamour, freedom, popularity or self-satisfaction.
D
Lack of consistency is probably the most common pitfall when it comes to designing an image for your brand. You
need to provide a consistent message in your proposals and presentations so that your company develops credibility
and gets noticed and remembered. To ensure that your branding ins consistent, gather all the information that leaves
your company, be it faxes, emails, advertisements, invoices or packages. Examine them for discrepancies in your
companys image. Doing so will also give you the chance to evaluate the image you are trying portray.
Which section, A, B, C or D, does each statement 1-7 refer to?
1. a list of some items which should display your brand identity
2. the difference between brand identity and logo design
3. brands which do not reflect the product itself
4. how companies are fooled by companies offering branding services
5. what is involved in creating an image for your brand
6. why companies study current social trends to develop a brand
7. a warning about redesigning your brand
2 In this part you complete a text with 15 gaps.
Read the advice below about stress at work. Choose the best word to fill the spaces.
Stress at Work
A small amount of pressure at work is often seen as a good thing. But excessive pressure can lead to stress, and this
in 1 _____________ can result in bad performance. Stressed staff are more 2 ____________
to misuse their
work hours or quit their job. Stress 3 ________________not only morale, but also a companys bottom line.
4 _________________that a company has a calm, productive atmosphere is the role of the HR department. Even
though the management and employees are often responsible for the stressful environment in 5
________________they work, the human resources department can 6 ______________ a critical role in managing
behavior within the workplace. HR can 7 _______________programs that encourage positive attitudes, build good
working relationships and 8 ______________
healthy lifestyles.
One common problem is that managers are 9 ______________ overworked that they neglect their staff. Staff are 10
_______________ with nothing to do, and so they become underutilized or inefficient. This is an opportunity for the
HR department to11 ________________ in and help the department to work 12 ________________ a team.
Managers can be taught how to 13 _________________ work to staff, in order to reduce their workload. Meanwhile,
staff can be advised about how 14 _________________ to approach their managers, and when it is appropriate to
15 _______________ the initiative.
1 consequently
next
afterwards
turn
2 likely
usual
normal
probable
3 results
affects
leads
concerns
4 knowing
concerning
ensuring
proving
5 what
that
where
which
6 make
be
do
play
7 apply
implement
work
realize
8 assemble
advance
promote
persuade
9 very
so
always
especially
10 kept
left
forgotten
abandoned
11 intervene
go
step
enter
12 for
in
as
by
13 commit
schedule
appoint
delegate
14 should
best
way
well
15 make
take
do
spend
1.
A. I haven't been
B. I haven't gone
C. I didn't been
D. I didn't gone
...... to the theatre for ages.
2. A motorbike ......
A. doesn't cost so much as
B. doesn't cost much as
C. doesn't cost much than
D. doesn't cost as much as
...... a car.
3. I told him ......
A. don't go there.
B. not to go there.
C. don't to go there.
D. that he doesn't go there.
4. I wish ......
A. you haven't said that.
B. you didn't said that.
C. you hadn't said that.
D. you don't say that.
5.
A. He had repaired his car
B. He had his car repaired
C. He repairs his car
D. He did his car repaired
...... after the accident.
6. Don't forget ......
A. to call your mother
B. calling your mother
C. call your mother
D. calling to your mother
...... on her birthday!
7. If you had asked me ......
A. I might had gone
B. I might have been
C. I might have gone
D. I might would have
...... to the cinema with you.
8.
A. They are use to go to bed
B. They usually to go to bed
C. They are used to go to bed
D. They are used to going to bed
...... very early.
9.
A. What's her new boyfriend like?
B. What's like her new boyfriend?
C. How is her new boyfriend?
D. How her new boyfriend is?
10.
A. After we had dinner at home, we went to the theatre.
B. After we had had dinner at home, we went to the theatre.
C. After dinner at home, we went to the theatre.
D. After diinner at home, we had gone to the theatre.
Which is the correct one?
11. While we ...... on the high street, a man came up to us.
A. were walking
B. walking
12. I ...... know him, a very long time ago.
A. used to
B. use to
13. When they lived in Paris, they ...... to work every day.
A. walk
B. would walk
14. Don't forget ...... him to come to dinner on Friday.
A. to tell
B. telling
15. Don't start ...... again. You are giving me a headache!
A. to complain
B. complaining
Choose the correct word
16. Marbella is a beautiful town ...... the sea.
A. beside
B. besides
17. I need your decision ...... eight o'clock.
A. until
B. by
18. The government is planning to ...... taxes again soon.
A. raise
B. rise
Part 2 Writing
Write a report based on the following brief. Write about 100 words.
Due to lack of guidelines and poor management, the computer systems in your company have been subject to some
security breaches, and you have had to get rid of some viruses.
Write a report including the following:
explaining the problems
suggesting limiting the use of personal downloads and private equipment
suggesting that the company should adopt new security operational procedures
suggesting that the company should offer training and advice
or
Write a letter based on the following brief. Write about 100 words.
Your company has been using a consultant to help maintain and improve its IT services. He has proved to be
unsatisfactory and your boss has decided to employ a permanent staff member instead.
Write a letter to the consultant:
explaining why he is being replaced
assuring him that payment will be forthcoming
asking to be kept up to date on any technical issues outstanding
