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Celebrity Endorsement Research Assignment

This document outlines the assessment requirements for two assignments. Assignment 1 is worth 10% and involves analyzing 5 articles on celebrity endorsement and 2 on Instagram based on a specified format. Students must compile the analyses into a 10 page maximum report to submit by Week 6. Assignment 2 is worth 50% and involves writing an individual research proposal chapter-by-chapter, including an introduction, literature review, methodology, findings, and conclusion. The proposal must follow the specified structure and include standard elements such as references and attachments. Late submissions for either assignment will not be accepted.

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Gayathri Kumar
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6 views2 pages

Celebrity Endorsement Research Assignment

This document outlines the assessment requirements for two assignments. Assignment 1 is worth 10% and involves analyzing 5 articles on celebrity endorsement and 2 on Instagram based on a specified format. Students must compile the analyses into a 10 page maximum report to submit by Week 6. Assignment 2 is worth 50% and involves writing an individual research proposal chapter-by-chapter, including an introduction, literature review, methodology, findings, and conclusion. The proposal must follow the specified structure and include standard elements such as references and attachments. Late submissions for either assignment will not be accepted.

Uploaded by

Gayathri Kumar
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Assessment Method

Mini Viva 40%)


Proposal 60%

Assignment 1 (INDIVIDUAL) 10%

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Each student needs to find five (3) latest articles on


Celebrity Endorsement and (2) latest articles on Instagram.
Latest articles are defined as the articles published within
the last 5 years (dated from 2011 to 2016).
Read and print the chosen articles. Then the students have
to analyze the articles based on this format:
State the title, author and publication information (eg. Date,
Publisher, et cetera).
Identify the scope of the article
Identify the purpose of the article
State the methods used in the research
Discuss the analysis used
State the findings from the research
State your own opinion in relation to the research (For
Example: You agree or disagree with the
findings/research/article and state the reason).
Compile all articles and the report for each article (all together
maximum 10 pages ONLY). Dont forget the cover page- please
write your name, matric number, course code/name and
coursework.
Bind and sent it to your lecturer (EITHER IN CLASS by WEEK
6. I DO NOT ACCEPT FINAL ASSIGNMENTS THAT ARE SENT
THROUGH EMAIL, PLEASE PRINT THEM. LATE ASSIGNMENTS
WILL NOT BE ACCEPTED. I F YOU CANT MAKE IT ON TIME,
THEN SEND IT TO THE LECTURER BEFORE THE DUE DATE. NO
EXCUSES WILL BE ENTERTAINED.

Assignment 2 ( INDIVIDUAL ) ( 50%)


LETTER OF TRANSMITTAL
ACKNOWLEDGEMENT
LIST OF TABLES
LIST OF FIGURES
1. Chapter One:
Introduction
Background of Study
Research Problem
Research Questions
Research Objectives
Scope of Study
Significance of Study
Limitations of the Study
Definition of Terms
2. Chapter Two:
Literature Review
Introduction
(Independent Variables)
(Independent Variables)
(Independent Variables)
(Independent Variables)
Theoretical Framework
Hypotheses
3. Chapter Three:
Research Methodology
Research Design
Survey
Ethical Considerations
The Population and Sample Size
Measurement and Scaling
Pilot Study
The Field Work and Data Collection
The Data Analysis
Frequencies
Reliability
4. Chapter Four:
Findings
Background of the Respondents
Reliability
Hypotheses Analysis
Findings and Discussions
5. Chapter Five:
Conclusion
Summary of the Findings
Recommendation
REFERENCES ATTACHMENTS

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