Scribd
Upload
5 views13 pages

Competitive Analysis of Major Book Retailers

This document contains information to evaluate and compare the performance of three companies - Amazon, Barnes & Noble, and Books-A-Million. It provides their ratings and scores on key critical success factors such as net sales, net profit margin, financial position, and market share. Amazon received the highest overall score of 3.00 while Books-A-Million received the lowest score of 1.68. The document also contains internal and external analysis of an unnamed company.

Uploaded by

Prelly
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
5 views13 pages

Competitive Analysis of Major Book Retailers

This document contains information to evaluate and compare the performance of three companies - Amazon, Barnes & Noble, and Books-A-Million. It provides their ratings and scores on key critical success factors such as net sales, net profit margin, financial position, and market share. Amazon received the highest overall score of 3.00 while Books-A-Million received the lowest score of 1.68. The document also contains internal and external analysis of an unnamed company.

Uploaded by

Prelly
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Critical Success Factors Weight

Net Sales Global


Net Profit Margin
Financial Position
Global Expansion
Distribution
Technology
Market Share
Total

0.12
0.12
0.20
0.15
0.10
0.15
0.16
1.00

[Link]
Rating
Score
4
0.48
3
0.36
2
0.24
4
0.48
4
0.48
4
0.48
4
0.48
3.00

Barnes & Noble


Rating
Score
2
0.24
1
0.12
1
0.12
3
0.36
3
0.36
3
0.36
3
0.36
1.92

4 major strength
3 minor strength
2 minor weakness
1 major weakness

Books-A-Million
Rating
Score
1
0.12
2
0.24
3
0.36
2
0.24
2
0.24
2
0.24
2
0.24
1.68

INTERNAL ANALYSIS
Financial Position
Return on Asset
Leverage
Liquidity
Revenue
NPM
Financial Position (FP) Average

1
1
4
6
2
2.8

INTERNAL ANALYSIS
Competitive Position (CP)
-1
Market Share
-2
Product Quality
-2
Customer Loyalty
-1
Technological Know-how
-3
Control Over Suppliers/Distributors
-1.8
Competitive Posision (CP) Average
2.8 + (-3.0) = -0.2
y-axis
3.8 + (-1.8) = 2.0
x-axis
Coordinate (2.0 , -0.2)
Conclusion: Vector points in competitive quadrant

EXTERNAL ANALYSIS
Stability Position (SP)
Rate of Inflation
Technological Changes
Price Elasticity of Demand
Competitive Pressure
Barries to Entry into Market
Stability Position (SP) Average

-2
-2
-4
-3
-4
-3

EXTERNAL ANALYSIS
Industry Position (IP)
Growth Potential
Financial Stability
Ease of Entri Into Market
Resource Utilization
Profit Potential
Indstry Position (IP) Average

6
4
3
4
2
3.8

7
6
5
4
3
2
1
-7 -6

-5

-4 -3 -2

-1

1 2 3
-1
-2
-3
-4
-5
-6
-7

4 5

DIVISION
NORTH AMERICA
INTERNATIONAL
TOTAL

SALES
PERCENTAGE
( MILLION DOLLAR)
(%)
18,707
15,497
34,204

54.69%
45.31%
100.00%

PROFIT
PERCENTAGE
( MILLION DOLLAR)
(%)
955
981
1,936

49.33%
50.67%
100.00%

IFE SCORES

EFE SCORES

2.70
2.95

2.90
3.15

Strong
4

THE IFE TOTAL WEIGHTED SCORES


Average
3

I
50.67
%

High
THE
EFE
TOTAL
WEIGHTED
SCORES

II

IV

Medium
2
Low
1

VII

49.33 V
%

VIII

TED SCORES
Weak
1
III

VI

IX

DIVISION
NORTH AMERICA
INTERNATIONAL
TOTAL

SALES
PERCENTAGE
( MILLION DOLLAR)
(%)
18,707
15,497
34,204

54.69%
45.31%
100.00%

PROFIT
PERCENTAGE
( MILLION DOLLAR)
(%)
955
981
1,936

49.33%
50.67%
100.00%

RELATIVE
MARKET
SHARE

INDUSTRY
GROWTH RATE

0.55
0.75

+ 10
+ 15

High

High
INDUSTRY
SALES
GROWTH
RATE

Medium

Low

1.0
+20

-20

RELATIVE MARKET SHARE POSITION


Medium
0.50

MARKET SHARE POSITION


Medium

Low
0.0

dkdkd

You might also like