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Financial Business Plan for Outdoor Ads

This document is a project report submitted by Mr. Sagar Jolly in partial fulfillment of an MBA degree from Amity Business School. The project explores developing a financial business plan for outdoor advertisement. The report includes an introduction outlining the topic and objectives, a review of literature on outdoor advertisement, the research methodology used including data collection tools and sampling, an analysis of the data collected and findings, and conclusions and suggestions.

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Pramod Kumar
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6 views5 pages

Financial Business Plan for Outdoor Ads

This document is a project report submitted by Mr. Sagar Jolly in partial fulfillment of an MBA degree from Amity Business School. The project explores developing a financial business plan for outdoor advertisement. The report includes an introduction outlining the topic and objectives, a review of literature on outdoor advertisement, the research methodology used including data collection tools and sampling, an analysis of the data collected and findings, and conclusions and suggestions.

Uploaded by

Pramod Kumar
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF MBA
OF
AMITY BUSINESS SCHOOL

PROJECT REPORT
ON
FINANCIAL BUSINESS PLAN FOR
OUTDOOR ADVERTISEMENT

Submitted by:
Mr. Sagar Jolly
A0101915087
MBA (general)
SEC C

CERTIFICATE OF ORIGIN

This is to certify that Mr. Sagar Jolly, a student of MBA from Amity University,
Noida under fulfillment of the course has successfully done his project on Financial
Business Plan For Outdoor Advertisement from 19 th May to 03th July, 2016 During
the period we found him sincere and hardworking.

We declare that the work done by him is his own and original to the best of our
knowledge.

We wish him success and bright future in life.

Name : Miss. Kanika Lamba


Manager, Marketing & Advertising
Panchtatva Advertising
Janakpuri , New Delhi

(Signature)

ACKNOWLEDGEMENT

It is not a single mans effort which is sufficient for the accomplishment of a


Research. Various factors, situations and persons integrate to provide the background
for accomplishment of a task requires the effort of so many people and the work is not
different.
I acknowledge here the names of those people who have been instrumental in
preparation of their Research. I would like to thank Miss. Kanika Lamba for her
guidance and constant support in the successful completion of my project.
I would also like to thank the entire team of Panchtatva Advertising for the constant
support and help in the successful completion of my project.
I am sincerely indebted to Mr. Chintan Vadgama for his valuable suggestion and
inspiration to undertake this study and his help which he gave for the completion of
this research.

Sumit Rana

PREFACE

This project has been undertaken in the partial fulfillment of our internship require
during the pursuance of MBA from Amity Global Business School Sec 125 Noida.
Practical internship is an essential part of every professional program. It is very
helpful in proving knowledge for the practical aspects of academic studies.

In the project title Exploratory study of impact of new advertisement tools in India
from Panchtatva Advertising the area covered includes national capital region and
several north states of India. It has been my endeavour to bring out the procedure
regarding efficient collection of information, its presentation; and also the decision
making process arising theyre from.

CONTENTS
NUMBER
CHAPTER 1
1.1
1.2
1.3
1.4
CHAPTER 2
2.1
2.2
CHAPTER 3
3.1

TOPIC
Title of the Project
INTRODUCTION

Introduction to the topic


Objective & Scope of the Study
Summary

Company Profile
Review of Literature

Literature Review
Outdoor advertisement
RESEARCH METHODOLOGY

Data Collection Tools


3.2
Sampling & Tools for Analysis
CHAPTER 4 Data Analysis
4.1
Data Analysis & Interpretations
4.2
Findings of Research
CHAPTER 5 CONCLUSION & SUGGESTIONS
5.1
Conclusion
5.2
Suggestions
5.3
Limitations
ANNEXURE
Questionnaire
Bibliography

PAGE NO.
1
2
3

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