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Fiux2 HowToCreatePoV Template

The document provides guidance on how to create point of view statements by first defining a user persona and their needs, then writing an insight related to their need and combining them into a point of view statement in a specific format. An example point of view statement is given.

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Nageswar Vattikuti
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5 views1 page

Fiux2 HowToCreatePoV Template

The document provides guidance on how to create point of view statements by first defining a user persona and their needs, then writing an insight related to their need and combining them into a point of view statement in a specific format. An example point of view statement is given.

Uploaded by

Nageswar Vattikuti
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

How to Create a Point of View

H O W D O P O I N T O F V I E W S TAT E M E N T S H E L P YO U ?
Once you created your persona, you may have found a long list of needs. If you design
for all those needs, youll end up with an overly complicated solu!on! We recommend
you focus and address each separately, by crea!ng a Point of View (POV) for each
important need of the persona.

L E T S H AV E A LO O K AT H O W TO C R E AT E A P O I N T O F V I E W :

Write down the user and her need. You will get that informa!on from

Write down the insight associated with the need such as surprises you

your persona defini!on.

found during the interviews.

USER + NEED

Problem statement
coming from the persona defini!on

INSIGHT

Surprises
you found during the
interviews

F O R M AT O F T H E P O I N T O F V I E W
USER
from your persona

N E E D S A WAY TO
from your persona

S U R P R I S I N G LY / B E C AU S E / B U T / S O T H AT
Insights based on what you learned about the human side of this persona

Example
Sally, the Specialist needs a way to quickly enter time for her projects on the go so
that she can concentrate on her main job responsibilities.

Tips:
Focus on the stories that keep you up at night.
If youre stuck, extract a POV from your favorite idea. Then go further.
Use empathe!c language.
Dont design for everyone; choose one need, one insight

2015 SAP SE or an SAP aliate company. All rights reserved.

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