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Monthly Milk Card Consumer Survey

This document contains a 20 question survey for consumers of Sudha milk products. It collects information on demographics like name, address, age, occupation. It asks about consumption habits of Sudha milk products, brand awareness, satisfaction levels, preferences compared to other brands. Questions probe factors like price, taste, packaging and availability of Sudha products versus others. Suggestions from consumers are also solicited. The goal is to understand customer insights and gather feedback on Sudha's milk and milk-based products.

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awanish
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13 views3 pages

Monthly Milk Card Consumer Survey

This document contains a 20 question survey for consumers of Sudha milk products. It collects information on demographics like name, address, age, occupation. It asks about consumption habits of Sudha milk products, brand awareness, satisfaction levels, preferences compared to other brands. Questions probe factors like price, taste, packaging and availability of Sudha products versus others. Suggestions from consumers are also solicited. The goal is to understand customer insights and gather feedback on Sudha's milk and milk-based products.

Uploaded by

awanish
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE FOR CONSUMER

1.
2.
3.
4.

Name :
Address:
Contact No:
Gender :
(a) Male
[ ]
5. Age :
(a) 10-20
[ ]
(c) 30-40
than 40

(b) Female

(b)20-30

[
[

(d) More

6. Occupation:
(a) Farming
(b)Business

]
[

(c)Service (Govt/ private) [


other
[ ]

]
]

(d) any

7. Size of the family:


(a) 0-4
[

(b) 4-6

(d)

(c) 6-8
More than 8

8. Do you know about sudha milk product?


(a) Yes
No

[
[

(b)

9. If Yes, Do you buy sudha milk product?


(a) Yes
[

(b) No

]
10. If Yes, Daily milk consumption in your family

(a) Below 1 litre


Litre
[
]

(b) 1 -2

(c) 2- 4 litre
More than 4 litre [

(d)

11. Which Sudha milk product do you like most?


(a) Milk [ ]
(d) Butter [ ]

(b) Ghee [

(e) Lassi [ ]
(h) Ice cream [ ]

(f) Peda

]
[

(c) Curd [ ]
]

(g) Sweets [ ]

12. Are you satisfied with the sudha milk product?


[

(a) Yes
]

(b) No

13. Do you have preference to any other particular brand of milk


product? If so, state the
brand
name & the reason.
(a) Yes {with reason} [..]
[

(b) No

14. Whether distance from the residence to collect.. ?


Liquid Milk
Milk product

Far / Near
Far / Near

15. Which specific sudha milk product is not easily available in


your local market?
(a) Milk [ ]
(d) Butter [ ]

(b) Ghee [

(e) Lassi [ ]
(h) Ice cream [ ]

(f) Peda

]
[

(c) Curd [ ]
]

(g) Sweets [ ]

16. What is the reason of preferring sudhas milk or milk product


only?
(a) Quality [
] (b) Price [
(e) Availability [
]

] (c) Taste [

] (d) packaging [

17. How do you feel about the price of sudha milk compare to
other milk?

(a) Very low [ ] (b) Low [ ] (c) Affordable [


Very High [
]

] (d) High [

] (e)

18. How do you feel about the taste of sudha milk compare to
other milk?
(a) Very low [ ] (b) Low [ ] (c) Average [
Very High [
]

] (d) High [

] (e)

19. How do you feel about the packaging of sudha milk compare to
other milk?
(a) Very low [ ] (b) Low [ ] (c) Average [
Very High [
]

] (d) High [

] (e)

20. What suggestions you want to give about sudha milk or sudha
milk product?
Please specify minimum two points,if possible.

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