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Effective Communication Strategy Model

The Strategy Contingency Model holds that effective communication depends on assessing factors in the situation, as there is no single best approach. It involves determining objectives by analyzing the primary audience, context using PEST and SWOT analyses, and the message sender. The model provides flexibility in organizing information and setting objectives like building rapport, inspiring change, sharing information, or promoting ideas using logical, emotional, and credibility appeals tailored to organizational culture.

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4 views2 pages

Effective Communication Strategy Model

The Strategy Contingency Model holds that effective communication depends on assessing factors in the situation, as there is no single best approach. It involves determining objectives by analyzing the primary audience, context using PEST and SWOT analyses, and the message sender. The model provides flexibility in organizing information and setting objectives like building rapport, inspiring change, sharing information, or promoting ideas using logical, emotional, and credibility appeals tailored to organizational culture.

Uploaded by

Andrew
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Strategy Contingency Model

SCM holds that effective communication strategy is contingent upon a set of


factors that needs to be assessed if communication is to be done intelligently.
The model maintains that there is no one right or best way to communicate in all
situations.
Primary Audience those wo make decisions or act on the basis of the
information in a essage.
Secondary Audience
PEST
SWOT
Allows for flexibility of rules
Multitude of ways in organising, leading, making decisions
Contingency variables to make decisions
Determining objectives
Analysing the context
Analysing the sender (credibility)
Crafting the message
Communications Outcome What should the audience think, feel or do?
4 key objectives
1)
2)
3)
4)

Relational - To build rapport, generate trust


Transformational - To inspire, challenge, lead
Informational - To explain, describe
Promotional - To sell, motivate

Organisational culture and context?


Geographical, Economy, Environmental, Technology, Political, Cultural.
Direct vs indirect approach
Mix of ethos, pathos and logos (Ethos: Personal character and credibility, Pathos:
Stories and vivid images (emotions) and logos (logical arguments).
aocheng@[Link]
Catherine Cheng
Consultation hours Mon 9-11am
Thursday 9-11am
Friday

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