An organizational study at Bata India ltd

CHAPTER-01
INTRODUCTION

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1.1 INTRODUCTION
An organizational study was done at Bata India ltd to acquaint with the
business environment as a part of the MFA curriculum Bangalore University. The study was
conducted to understand the structure, factions and processes of various departments and
their independence.
During the course of study I was able to successfully interact with the employees
of the organization. They were happy to give all possible information. The company as well
permitted to visit the plants and worksites where the first hand information about the
organizational processes and its functions were explained in detail.

1.2 OBJECTIVES OF THE STUDY

To learn and understand the working of various functional departments like
production, marketing, finance.
To know and understand the working environment existing in the practical world.
To study and understand the methods and techniques followed by organization.
To perform SWOT analysis and understand the core competencies of the
organization.
To identify a management problem (if any) and offer Suggestions to overcome the
problem.

1.3 SCOPE OF THE STUDY

This study is an attempt to analyze the organization as a whole and to study
the different departments in detail so that a detailed knowledge about the organization from
different angles is obtained and to suggest effective measures which enables the organization
to achieve its objectives.
This study is a powerful diagnostic instrument for assessing employees problems. It focuses
on the departments and their functions, hence provides a very wide scope for the student to
gain an insight into the practical aspects of the organization and thus increase managerial
skills.

1.4 RESEARCH METHODOLOGY

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The methodology followed for collecting information is based on:
1. Primary data
2. Secondary data

Primary data
The first hand information bearing on any research, which has been collected by
researchers, is called primary data. These are original observations collected for the first
time. Such data facilitate original investigation and observation leading to useful and
valuable results.
The primary data in this project is collected from different authorities and executives of
the company by interaction with various department heads & the human resource
department.

Secondary data
Secondary data are data which have already been gathered by somebody else and is
available to others for use. Such data may be available in published and unpublished form.
The secondary data in this project is collected from various sources:
I.
II.
III.

Company profile and Records

Reports
Internet

1.5 LIMITATIONS OF THE STUDY

Time limit is one of the main constraints.
Detailed information was not provided due to confidential reasons towards research.
As the managers are busy in their daily schedule it was not possible to spend more
time in interaction.
This study was extent only to Bata India ltd Hosur.

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CHAPTER-02
INDUSTRY PROFILE

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2.1INDUSTRY PROFILE
The footwear sector is a very significant segment of the leather industry in India; rather it is
the engine of growth for the entire Indian leather industry.
India is the second largest global producer of footwear after China, accounting for 13% of
global footwear production of 16 billion pairs. India produces 2065 million pairs of different
categories of footwear (leather footwear - 909 million pairs, leather shoe uppers - 100
million pairs and non-leather footwear - 1056 million pairs). India exports about 115 million
pairs. Thus, nearly 95% of its production goes to meet its own domestic demand.
The major production centers in India are Chennai, Ranipet, Ambur in Tamil Nadu, Mumbai
in Maharashtra, Kanpur in U.P., Jalandhar in Punjab, Agra, Delhi, Ludhiana, Faridabad,
Pune, Kolkata, and Calicut. About 1.10 million are engaged in the footwear manufacturing
industry.
Footwear exported from India are Dress Shoes, Casuals, Moccasins, Sport Shoes, Sandals,
Ballerinas, Boots, Sandals and Chappals made of rubber, plastic, P.V.C. and other materials.
US Retail giant Wal-Mart has also begun sourcing footwear from India since the last two
years.
The Footwear sector is now de-licensed and de-reserved, paving the way for expansion of
capacities on modern lines with state-of-the-art machinery. To further assist this process, the
Government has permitted 100% Foreign Direct Investment for the footwear sector.

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2.2 FOOTWEAR GLOBAL SCENARIO & INDIAS SHARE
The global import of Footwear (both leather footwear as well as non-leather footwear) has
increased from US$ 73.79 billion in 2006 to US$ 91.37 billion in 2010, growing at a CAGR
of 5.48%. During 2010, the Indias share in the global import is 1.95%.
Footwear is the engine of growth of the leather industry in India. Indias export of Footwear
touched US$ 2077.27 million in 2011-12, accounting for a share of 42.67% in Indias total
export from the leather sector of US$ 4868.71 mn
Indias Footwear export (leather, uppers & non-leather) is growing at a CAGR of 8.67% in
the last five years ending 2011-12
Indias export of leather footwear had increased from US$ 1174.03 million in 2007-08 to
US$ 1715.17 million in 2011-12.
Indias export of footwear components had increased from US$ 269.30 million in 200708 to US$ 281.83 million in 2011-12.
Indias export of non-leather footwear has increased from US$ 46.02 million in 2007-08
to US$ 80.27 million in 2011-12.

2.3 INDIAS FOOTWEAR EXPORT GROWTH OVER THE LAST FOUR

DECADES
Export of footwear from India increased manifold over the last four decades. During 201112, Indias footwear export is valued at US$ 2077.27; constituting 42.67% share in total
export of leather & leather products. Footwear exports have increased from US$ 119.72
million in 1981-82 to US$ 2077.27 million in 2011-12.
Major Markets:
During 2010-11, the main markets for Indian Footwear are UK with a share of 19.16%,
Germany 16.15%, Italy 12.46%, USA 8.04%, France 8.93%, Spain 6.45%, Netherlands
4.51%, Portugal 1.41%, U.A.E 2.45% and Denmark 0.97.%. These 10 countries together
accounts for 80.53% share in Indias total footwear export.

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Nearly 90% of Indias export of footwear goes to European Countries and the USA. Future
growth of Indian footwear in India will continue to be market driven. The European
countries and the US are major consumers for the Indian footwear.

2.4 INDIAN FOOTWEAR INDUSTRY POISED FOR GROWTH

India has state-of-the-art manufacturing plants. The footwear sector has matured from the
level of the manual footwear manufacturing method to the automated footwear
manufacturing systems. Footwear production units are installed with world class machines.
Manned by skilled technicians, these machines help to turn any new innovative idea into
reality. Support systems created for the sector have indeed served the footwear industry well.
India has a well developed footwear component manufacturing industry. The future growth
of the footwear industry in India will continue to be market-driven, and oriented towards EU
and US markets. With technology and quality of the footwear improving year after year,
Indian Footwear industry is stamping its class and expertise in the global footwear trade.

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CHAPTER-03
COMPANY PROFILE

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3.1COMPANY PROFILE

Company name

BATA India Ltd

Year of establishment

1931

Logo
Industry

Footwear industries

Managing director

Kumar Nitesh

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Company address

73 & 74, Sipcot Industrial.

Complex, Hosur.

Contact number

276498, 277339, 276499

Subsidiary companies

Bata Properties Ltd and Coastal

Commercial & Exim Ltd
6000+

Company size
products

Shoes, canvas, leather shoes,

sandals ect.
liberty, Relaxo, khadims

competitors

Bata India Ltd is the largest footwear retailer and the leader in the footwear industry in
India. The company is engaged in the business of manufacturing and trading of footwear and
accessories through their retail and wholesale network. They are having their production
facilities at Batanagar in West Bengal, Patna and Hathidah in Bihar, Faridabad in Haryana,
Bangalore in Karnataka and Hosur in Tamilnadu. Their wholly owned subsidiaries include
Bata Properties Ltd and Coastal Commercial & Exim Ltd.
The company operates in two segments, namely footwear & accessories, and
investments in joint venture for surplus property development. Their Footwear &
Accessories segment is engaged in the business of manufacturing and trading of footwear
and accessories items through their retail and wholesale network. Their Investment in joint
venture for surplus property development segment is involved in development of real estate
at Batanagar. Their products include leather footwear, rubber/canvas footwear and plastic
footwear. Bata India Ltd was incorporated in the year 1931 as Bata Shoe Company Pvt Ltd
in Konngar, West Bengal, which was then shifted to Batanagar. Batanagar was the first
manufacturing facility in the Indian shoe industry to receive the ISO 9001 certification.
The company went public in 1973. They changed their name to Bata
India Ltd. Over the years, the company has established a leadership position in the footwear
industry and is easily the most trusted name in branded footwear.

3.2 BATA SHATAK(HOSUR)

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Bata shatak is Batas latest and most modern shoe factory. It was established in Hosur, India
in 1994, Batas 100th year, hence the name shatak, a Sanskrit word meaning 100.
The factory lies in the midst of a beautifully landscaped garden in a total land area of
more than 10 acres. The shed area covers approximately 4,400 square meters. It is equipped
with the captive electrical generation of 320 KVA against a sanctioned load of 325 KVA,
which makes it self-reliant. Bata shatak commenced commercial production in august 1994
and has an annual production of around 5, 00,000 pairs of high value shoes and sandals.

Hosur is an industrial township in the southern state of Tamil Nadu. Nearby factories
belong to several Indian industry leaders, including Ashok Leyland, Titan watches.
Raw materials such as leather are available in nearby places such as Ambur, Ranipet and
vaniyambadi which is an added incentive to locating the fatory in Hosur.
Considering the huge demand for leather footwear from India abroad, and with Bata
India having more than six decades of experience in the trade, Bata shatak was originally
intended to be dedicated exclusively to leather footwear for exportation. However the
factory de-bonded in 1999 and presently caters to the domestic market. Shatak exclusively
focuses towards market driven and contemporary leather footwear with high end products
like Hush puppies and [Link].
3.3COMPANY VALUES
Constant innovation in design and product development

Superior customer service

Excellence in operational and commercial execution

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Entrepreneurial spirit and passion to win

Teamwork in international environment

Trust and respect for our employees

Adding value to the community

3.4 OWNERSHIP PATTERS

Holder's Name
Directors
Foreign Promoter
Foreign Institutions
General Public
Banks n Mutual Funds
Other Companies
Financial Institutions

No of Shares
5000
34032757
11380930
8636302
6377656
2803716
1027409

% Share Holding
0.01%
52.96%
17.71%
13.44%
9.92%
4.36%
1.6%

3.5 ACHIVEMENTS AND AWARDS

The company bagged the Retailer of the year award for the year 2006 in the footwear
category as a part of the Reid and Taylor Award for Retail Excellence which was

presented during the Indian Retail Summit 2006.

They received the country's most coveted Retail Award at the 4th Images Retail
Awards (IRA) 2007.

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The company was honored with Most Admired Brand of the year 2006-07 in

Footwear category.
They were rated as one of the Top 10 super brands in India and awarded Super

Brands Award on April 12, 2007.

In February 21, 2008, they were given AMITY Corporate Excellence Award 2008.
This award was given for Bata's excellent performance and retail growth during

2007.
In the year 2010, the company won the 'Consumer Awards 2010' as 'India's Most
Preferred Retailer' given by CNBC Awaaz. The company opened 108 new large
format stores across all major towns in India.

3.6 BRANDS OF BATA

Bata comfit(comfort shoes)

Ambassador(classic mens shoes)

North star(urban shoes)
Weinbrenner(premium outdoor shoes)
Marie Claire (womens shoes)
SunDrops(womens shoes)
Bubblegummers(childrens shoes)
Power(athletic shoes)
Patapata(flip flops)
Bata industrials(work and safety footwear)
Safari(desert shoes)
Baby bubbles( children shoes)

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CHAPTER-04
FUNCTIONAL DEPARTMENTS

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4.1 FUNCTIONAL DEPARTMENT

INTRODUCTION
Departments are a part of the organization process. Department means deciding
and grouping the activities and employee of an enterprise into various departments.
Department implies the division of total work of an enterprise into individual functions and
sub functions. Then either on the basis of similarity of work or needs of efficiency, these
various functions and sub functions are grouped together and called departments, divisions,
units or work units.

NEED AND IMPORTANCE OF DEPARTMENTATION

Departments contribute to the success of enterprises in the following ways:
It increases the operating skills and efficiency of the organization; it involves
division of function and fixation of responsibility of different executives.
The manager in charge of different departments is given certain powers and is
allowed to take the decision with the power given to them. Departments help in
improving decision making ability.
Departments improve the scope for expanding the organization to an indefinite
degree.
The activities of various departments can be evaluated by the management and
pinpoint the department, which are not managed properly.
Departments also facilitate budget preparation, effective control of expenditure,
attaining specialization, better coordination among the managerial personnel.

4.2FUNDAMENTALS OF DPARTMENTATION
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The important consideration which should be kept in mind by management at the time of
drafting departmentalized organization plans are as follows:
Specialization
The method of departments used should be such as to yield the benefit of specialization.

Control
Department should provide for effective control of activities performed in different
departments.

Economy
It should not resent in an excessive financial burden to the enterprise.
Ground work
It should prepare the ground for decentralization of authority for enforcing adequate
controls.
Co-ordination
There must be proper mechanism for coordinating the activities of different departments
so as to enable the enterprise to achieve its objectives successfully.

4.3FUNCTIONAL DEPARTMENTS

Production
Planning
Associate & stores
Product development
Quality
Costing
Personnel
Accounts

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4.4 PLANNING DEPARTMENT

For every organization small or big, planning is very essential. This creates the base of every
activity in an organization & predicts the chances of profit in an organization by maximum
utilization of resources and minimum wastage. The following is the process of planning in
Bata.

Planning flow chart as per BOS standard

1. Preparation of seasonal estimate.
2. Online requisition from buyer.
3. Requisition and accepting the estimation and capacity of all the factors, preparing a
format.
4. Online requisition acceptance.
5. Distribution by buyer.
6. Generation of purchase orders by ordering department
7. Received purchase orders & order number and put equired format.
8. Online tentative weekly freeze.
9. New article meeting.
10. Prepare freeze.

Weekly freeze by board online standard

1.
2.
3.
4.
5.
6.
7.
8.

Preparation of plan division online.

Preparation of weekly production recaps.
Distribution of plan division & production recap to costing department.
Material planning meeting.
Follow up production as per plan division.
Receive dispatch details from factories.
Maintaining daily/ weekly booking.
Preparing recap of weekly supply.

Before accepting the requisition the following information should be with

the planners;
1. Sample of article must be accepted by GMD.
2. Standard cost of article must be approved by central costing.
3. Capacity of machine and availability of raw materials.

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Process of planning
1. After receiving the purchase order from marketing, planning department will prepare
the plan division and handover the same to the costing department.
2. Based on the production guide & the plan division, costing department will prepare
the computerized cost card, which will contain the complete details of the article, up

3.

to the margin.
Based on the cost and the plan division, MIS will prepare material prescription sheet

and authorized statement.

4. Costing department will hand over the material prescription sheet to the respective
stock for issuing the materials to the factory for production.
5. Factory will then produce the merchandise based on the material received from the
stock for the particular article.
6. Production department will deliver the merchandise to the warehouse for dispatching
the same to the final destination as per order.
7. Once goods are dispatched, accounts department will debit the approved standard
cost to the marketing.
8. Goods in process- which has been frozen & the material issued by the stock and
merchandise is yet to be delivered to warehouse comes under GIP
9. Untouched plan-has been frozen and material yet to be issued by stock comes under
untouched plan.

PLANNING DEPARTMENT CHART

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General manager

Associate manager

Officer of planning

4.5 COSTING DEPARTMENT

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Costing is generally done to see that the organization does not suffer any losses in terms of
money. It helps in maximizing the profit of an organization through the process of minimum
wastage and maximum utilization.

Bata costing process as per BSO standard

In case of new article:
1. Received sample+ specification sheet + one pair tracing from product development
department.
2. Check the one pair tracing, is it correct or not.
3. Start the material cost calculation.

Material cost
1. Leather consumption (arrived through tracing).
2. Synthetic consumption (by calculating the net area).
3. Toe puff, stiffner & foam-all these are available in sheet so we have to trace on sheet
and find how many pairs can be produced on one sheet.
4. Calculation of thread consumption- by measuring thread stitching length.
5. Adhesive consumption- through practical application of adhesive.
6. In case of eyelet, d-ring, sole, it will be measured according to piece consumed in
one pair.
7. Material cost = leather cost + sole+ sewing materials+ making charges(ex.
adhesive)+ packing

Wages
Cost of wages is calculated with the help of the following formula:
produced
number of days produce
( basic salarypairsnumber
of workers )

The incentive system is fixed for long term in mutual understanding between unions,
costing manager and accounts people.
Overhead- it is based on a percentage of wages:
1. Direct labour benefits.
2. Production overhead.
3. General overheads.

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4. Overhead

total expenses
wages

Other factors are:

1.
2.
3.
4.

Excise duty- fixed by the government on M.R.P.

Fabrication charges.
Modvat.
M.R.P- fixed by the marketing and costing department based on the

material cost.
5. R.P-retail price 90% on M.R.P
6. W.S.P-whole sale price 64% on M.R.P.
7. TURNOVERWholesale price whole sale pairs + retail price retail pairs.

Other aspects of costing

1. Goods in progress calculation.
2. Standard cost revision.
I.
Raw material price increases.
II.
Overhead percentage changes.
III.
Wage changes.
IV. Fabrication changes.
V. Material changes.
VI.
After budget excise change.

Reports prepared by costing department

1. Daily production report
2. Weekly production daily report.
3. CMIE report (it means monthly production report Performa)
4. Monthly graph presentation is done on the basis of the following:
I.
Product mix and performance trend.
II.
Production v/s manpower.
III.
Production trend.
IV. Imperfection cost trend.
V. Imperfection cost details.

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Costing
department
chart

General manager

Assistant manager costing

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4.6 QUALITY DEPARTMENT

The quality department in Bata stresses on four aspects which are as follows:

Incoming material.
Work in progress.
Finished goods.
Quality control.

Type of quality control

TOLL quality control- TOLL quality control will have fixed station where they will

be responsible for 100% inspection.

ROAMING quality control-roaming inspectors within process who will inspect
product at any stage.

Incoming materials

The materials to be inspected are divided into five subheads :

1. Textile, synthetic materials.
2. Accessories.
3. Leather.
4. Bottom components.
5. Adhesive.

Steps in quality control

Selection of raw materials by product development should be as per minimum

quality specification. Lab test for all product development sample materials.
Factory test- with all sizes to finalize pattern before equipment making.
Pilot test- 5 pairs in all sizes.
Wear test trial.
Incoming raw material test at laboratory.
In house manipulation.
Incoming component checking
Control process parameters.
Final quality control in assembly ( tally sheet-daily recording of defects, defect
analysis and corrective analysis , claim analysis and corrective analysis).

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Destructive test of respective sample at laboratory from each plan.

Dispatch to finished goods warehouse after laboratory and quality control approval.

Rules to follow for inspection of incoming materials

1.
2.
3.
4.
5.

Goods receiving
Unload and place material in inspection area with inspection tag.
Send samples to lab on random collection basis.
Then visual inspection by lab.
If suitable then go for further steps, if not then do the following test physical properties
by lab, if suitable then move to released area, attach green released tag and stag properly

in designated area having green outline.

6. Reject report forwarded to controlling department and inform stock.
7. Attach red rejected tag and stag properly in designated area having red outline.
8. Return to supplier.
Machines used in quality department
1. Lastometer (to test grain crack and burst in leather).
2. Digital weighing machine.
3. Sole adhesion tester ( to test green strength).
4. Tension meter.
5. Hot plate.
6. Hot ovan ( to test thermal stability and solid content).
7. Single pan balance.
8. Bursting strength tester (test for packaging).
9. Shoe flexing machine.
10. Bonding strength tester (test- for knitwear bonding).
11. Weighing machine.
12. Viscometer (to test viscosity of adhesive)
13. Upper flexing machine (to test upper flexing).
14. Ross flexing machine (to test sole flexing).
15. Tensile testing machine (to test tensile strength & % of elongation).

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Quality department chart

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General manager

Quality manager

Assistant officer
lab

Assistant officer
production

Assistant officer
production

4.7 HUMAN RESOURCE DEPARTMENT

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Along with high quality production goals, Bata shatak is also committed to Batas
environment, health and safety policy, which gives these areas top priority. An EH&S
committee regularly monitors action plans and implements new strategies for continual
improvement.
At Bata shatak, a small group of 131 motivated employees are working together not only to
manufacture high quality branded shoes but also to attain top business results. Health and
safety training and awareness programs are conducted.
The following are the steps taken by the organization to keep the employees motivated:

Wage increment after 3 years.

Conducting employee engagement programs (events, competition, blood donation

camps).
Best attendance awards and best employee awards.

The ESH committee performs the following activities:

First aid precautions

Fire extinguisher drills.
Mock evacuation drills.
Fire fighting drills.

The recruitment process is done by the head office of Bata India ltd. The sources of
recruitment are as follows:

Consultancy
Advertisement
Campus recruitment.
Employee referrals
Previous applicants.

The HR team missions are as follows:

The human resource team will enable the company to achieve its business strategy and
objectives towards satisfying customers by:

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Partnering with management in the creation and implementation of the business

strategy.
Ensuring that we have the right people are placed in the right jobs.
Developing our people in a planned and structured way, to improve performance,

morale, motivation, quality & teamwork.

Coordinating the alignment of our peoples efforts to realize the companys mission.
Ensuring that our organization has the ability to change.
Creating an environment which is productive and efficient, all in the context of good
relations.

Human resource department chart

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General manager

Manager
personnel

Officer security

Officer HR

4.8 PRODUCTION DEPARTMENT

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This is the most busy, active and important shoe manufacturing department of the factory.
After a sample gets approved, it comes for bulk production to this department.
As we already know that in Bata shatak the uppers are outsourced, so thus it can be
concluded that only the lasting and finishing is done in the production department.
The production is done through conveyor system. There are three conveyors in the
production department. Two are for closed footwear and one for open footwear. There are
various stations in the conveyor line where different types of operations are done.
The production manager supervises the production department. He keeps a record of the
quality and quantity of production per hour by comparing the estimated production to be
produced with the actual production. It is recorded on a white board kept in the corner of the
production unit area. At a regular interval of each hour this bell is rang for this purpose.
Time management is the most important factor in production department. This is the unit
where the maximum number of labourers and employees remains engaged.
In Bata shatak along with lasting and finishing price tagging and final packing is also done
in the production department.
The subparts of production department are the repairing department, quality checking
stations etc.
The main brands manufactured in production unit of Bata shtak are as follows:
1.
2.
3.
4.

[Link].
Comfit.
Hush puppies.
Ambassadors.

Production guide
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Production guide has to be prepared by product development department for every article
indicating very clearly specification of material to be used and production process to be
followed.
The production department is divided into 3 main important parts.
1. Model 1
2. Model 2
3. Model 3
The number of shoes produced in model 2 is more when compared to the other two models
as the strength of employees in model 2 is high.

The sequence of operation in the production in Bata shatak:

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Preparing
(upper, i &
sole)
Cleaning
Upper
cementing
Lasting
Bottom
cementing
Pasting
roughing
Pressing
cleaning
Edge
beating
T
rimming
Edge
colouring
Soling
Repairing
Controlling
polish
Packaging
Arranging
Supply

Production department chart

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General manager

Senior manager

Assisstant manager
production

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Assisstant officer
production

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4.9 FINANCE AND ACCOUNTS DEPARTMENT

It is the life blood of every organization. It is concerned with managerial decision making.
This department is concerned with proper utilization of cash. It identifies the sources of
finance where to borrow. It has abundant of functions which can be enumerated as follows:

Maintaining accounts of Bata India ltd.

Preparing financial statements on monthly basis.
Publishing the annual report every financial year.
Funds management at unit level.
Supports funds mobilization for business units.

The accounts department has to prepare the following statements:

Daily basis

Cash and bank reconciliation statement: is prepared on a daily basis to know the fund
flow and cash flow of the unit.

Weekly basis

Bills booking
Payments realizing.

Monthly basis

supply details are segregated and sent to retail distribution center

Monthly income processing (MIP) is sent on monthly basis to the head office
which consists the following:
1. Income statement.
2. Balance sheet
3. Expenses
4. Estimate related explanations.

TAXATION

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VAT
SERVICE TAX
Service tax paid during the purchase of raw materials can be deducted from the
excise duty payable to the government.
EXCISE TAX
Excise duty paid during the purchase of raw materials can be deducted from excise
duty payable.
TAX DEDUCTED AT SOURCE (TDS)
1. Outsource & other services
2. Tax collected at source from sale of scrap
3. Tax deducted at source from employee salaries.

Finance and accounts department chart

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General manager

Group manager
accounts

Assistant manager
controlling

Assistant manager
excise duty &
dispatch

Officer accounts

Assistant officer
Income tax

4.10 ASSOCIATE AND STORE DEPARTMENT

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STORE DEPARTMENT- This is the department where all the raw materials for
manufacturing of shoes are kept. The raw materials are supplied from the stores to the
production department according to the requirement. The staffs working in the stores are
responsible for maintaining the information and data regarding how much to supply for
production. It also looks after the fact that whether enough raw materials are stored in the
stores and there should neither be shortage or wastage of raw materials in the stores.
There are two rooms in the store department one of them is for keeping leather and the other
is for keeping all other shoe manufacturing materials.
It contains materials like soles, threads, grinders, adhesives, cleaners, insole, creams and
wax etc. Insoles are generally outsourced.

ASSOCIATE DEPARTMENT-The associate department is very much inter-related

with the store. As the uppers and all other footwear components which are not manufactured
in Bata comes from outside. The organization from which the materials are outsourced id
called associates. At first a schedule comes from the planning department to the associate
department monitoring what articles to be produced etc. According to that schedule the raw
materials are supplied after shown in the store. Then a gate pass is made and all the raw
materials are supplied to the associates for the manufacturing of uppers.
The name of some of the associates of Bata-shatak is as follows:
1.
2.
3.
4.

Crescent footwear.
Everest shoe fabrics.
Lion export safety shoes.
Regenbogen footwear.

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Associate and store department

General manager

Associate manager

Manager commercial

Officer associate

Assistant manager
commercial

Assistant officer
associate

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Assistant officer leather

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4.11 PRODUCT DEVELOPMENT DEPARTMENT

Product development is the most important department in the shoe manufacturing process.
This is the basic step of making a shoe. Here the product is designed and a sample is made
and after the sample gets approved it goes for bulk production. This is the birthplace of each
and every creation.
International designers and technicians conduct advanced product research and establish
strict quality control procedures. The focus is on introducing new and exciting products
which are competitively priced and give value for money. Batas strength lies in its
worldwide presence. While local companies are self-governing, each one benefits from its
link to the international organization.
To remain at the top, Bata India invests substantial amounts in developing new concepts and
design which set standard for the industry. Its recent break through products under its Bata
Tech brand is the result of untiring efforts of its product development department.

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Product development department chart

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General manager

Manager of product
development

Manager of designing

Assistant manager of
production

Assistant manager of designing

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CHAPTER-05
SWOT ANALYSIS

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5.1 SWOT ANALYSIS

STRENGTHS

WEAKNESS

What we are good at

& what we do well.

what we are not good

at & are not doing
well.

OPPORTUNI
TIES

THREATS

The events and trends

favorable to the group.

The events and trends

unfavorable to the
group.

Business firms undertake SWOT analysis to understand their external and internal
environment. SWOT which is the short form for strengths, weakness, opportunities and
threats, is also known as TOWS analysis. Through such an analysis the strengths and
weakness of the organization can be matched with the opportunities and threats operating in
the environment so that an effective strategy can be formulated.

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STRENGTHS

The company has a good management team at all level of hierarchy.

The financials of the company are good with strong annual profits, sufficient cash

reserves and a good mix of debt and equity.

Quality lending.
Eco-friendly organization.
Efficient and effective management.
Company has efficient and experienced workforce.
All the raw materials are obtained from nearby places
The company has an effective costing department which reduces wastage and helps

in optimum utilization of resources.

Innovative product development process.
Strong brand image.

WEAKNESS

High cost for brand protection.

Intense competition in footwear segment.

OPPORTUNITY

Increasing market size.

Bata has the opportunity to create a separate division for tackling the rural markets in

emerging nations.
Global expansion in the premium footwear section.
Increase focus on product development.
Additional features to develop and boost the sale.

THREATS

Intense competition from other leading footwear brands.

Commoditization of fashion footwear not differentiated well.
Threat from non specialist retailers.

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CHAPTER-06
FINDINGS, SUGGESTIONS & CONCLUSION

6.1 FINDINGS

The company is financially strong.

There exists good communication between different levels of management.
Company has capability to face tough competitions.

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The employees of all the financial departments are well versed with their activities

and responsibilities.
The employees in the organization work with team spirit and are all motivated.
The work done by the employees is always recognized and rewarded.
Safety is given first priority.
Customer satisfaction is main moto of organization.
The organization is professionally managed.

6.2 SUGGESTIONS

Proper utilization of resources needed.

The manager has to take feedback and also has to rate the performance of employees.
Self appraisal should be encouraged.
Motivation for all employees and labors.
Training to all the staff employing young people as per the need of the organization.
Good environmental strategies create and maintain a work place that attracts, retain

and nourishes good people.

Having good relationship within the employees will focus on how to treat your
people and how they treat each other.

6.3 CONCLUSION

The objective of this study was to study various department and sections of the Bata

India ltd.
The company has number of departments during the study it was observed that all
departments are actively working towards the achievements of the company goals

and objectives.
The company is based on certain values such as innovation, creativity, trust & team

spirit respect to individual.

The management and administration is efficient.
The overall study of the organization shows that the company has grown

tremendously since its incorporation.

This internship project has helped me gain insight about the work environment and
operation involved in the organization and gives me an opportunity to know the
working style of the organization.

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The project study has also brought into light the working methodology of some key
functions like finance, production, quality etc. It helped me to apply my theoretical
knowledge.

6.4 LEARNING EXPERIENCE

I gained so much knowledge from this organization study at Bata India ltd. Employees were
every co-operative, friendly & interested to explain me about organization and my guide was
very co-operative during this study they gave their valuable time to me and helped me in this
study. This study will be very helpful to me in the future courses and in turn help in my
career. During this exposure my objective of the study as mentioned under were successfully
fulfilled:

I started my study under the guidance of [Link] (HR manager) Bata India ltd.
My study started with company profile.
It gave me an understanding of how an organization works.
[Link] explained me about the human resource department and also about

facilities provided to employees at organization like medicals, cabs..etc.

Importance of different management functions such as planning, organizing, staffing,
directing and controlling was known which help the organization in facing tough

competition.
Importance of time management, which helps the entire organization in meeting

delivery dates.
Knowing the importance of team efforts.
Theoretical aspects we learnt in class are mostly implemented in organization like
recruitment process, training program, human resource planning, and performance
appraisal.

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CHAPTER-07
BIBLIOGRAPHY

BIBLIOGRAPHY
BOOKS

Company manual.

WEBSITES

[Link]
[Link]
[Link]

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