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ScooBee Day School Bag Survey

This document contains a 17 question survey about school bags and brand awareness. It collects demographic information about respondents such as gender, age, education level, and income. It then asks multiple choice questions to understand consumer awareness and perceptions of the school bag brand ScooBee Day. Questions gauge familiarity with ScooBee Day, recall of their advertisements, effectiveness of different advertising media, and purchasing preferences. The survey aims to understand brand recognition and gather suggestions to improve future ScooBee Day advertising campaigns.

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bji
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197 views2 pages

ScooBee Day School Bag Survey

This document contains a 17 question survey about school bags and brand awareness. It collects demographic information about respondents such as gender, age, education level, and income. It then asks multiple choice questions to understand consumer awareness and perceptions of the school bag brand ScooBee Day. Questions gauge familiarity with ScooBee Day, recall of their advertisements, effectiveness of different advertising media, and purchasing preferences. The survey aims to understand brand recognition and gather suggestions to improve future ScooBee Day advertising campaigns.

Uploaded by

bji
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SCHEDULE

Name:
Gender:
Male
Female
Age:

Below 30

30-45

46-60

Above 60

Education

Non-matriculate
Matriculate
Intermediate
Graduation PG & above Others(.)

Occupation:

Private Sector employee


Govt Sector Employee
Self-employed
Home maker
Others(.................................)

Residence locality:

Rural

Urban

Monthly family income: Less than Rs.15,000


Rs.30,001 Rs.45,000

Rs.15,000- 30,000
Above Rs.45,000

Number of school going children at home


1. Which brand comes to your mind first when you hear about schoolbags?
Adidas
Puma
Reebok Skybags ScooBee Day
Wildcraft
VIP
Other ..
2. Have you heard of ScooBee Day schoolbags?
Yes
No
3. If yes, how?
Advertisement

Friends

Children

Relatives

Others

4. Which of the below companies do you associate ScooBee Day schoolbags with?
Johns Kitex Popy Ramraj
VIP Others ..
5. Has your child/children requested you to purchase ScooBee Day schoolbags?
Yes No Cant recollect
6. Have you ever noticed the advertisements of ScooBee Day schoolbags?
Yes No
7. If yes, which media of advertisement?
TV Movie Hall Newspaper

Magazine

Hoardings

8. Which cartoon character appears in Scoobee Day schoolbags advertisements?


Donald Duck
Honey Bee
Mickey Mouse
Barbie
Spider Man
Not in the list
9. Are you aware of as to what 3S signifies in the advertisements of Scoobee Day schoolbags?
Yes
No

10. Please rate the ScooBee Day bags advertisements in the various media:
Media Type

Very Good

Good

Neutral

Bad

Very Bad

TV
Movie Hall
Newspaper
Magazines
Hoardings
11. Which are the school bag advertisements you recollect other than those of ScooBee Day bags?
Skybags
Wildcraft
Puma Adidas
Reebok
VIP
Others...
12. Do you go through the advertisements you receive via email?
Always Often
Sometimes Rarely
Never
13. Do you go through the advertisements you receive via SMS/Text Message?
Always Often
Sometimes Rarely
Never
14. Do you go through the advertisements you come across in Facebook?
Always Often
Sometimes Rarely
Never
15. Where have you bought school bags from?
Retail Store From School Online Shopping

Others .

16. Please rate the suitability of advertising school bags in the following media on a scale of 1 to 5 (1Most Suitable, 5 Least suitable):
Media Type

TV
Newspaper
Magazine
Movie Hall
Hoardings
E-mail
SMS/Text
Social Media
17. What improvements do you suggest in this years advertisements of ScooBee Day School Bags?
Change in advertisements theme
Change of cartoon character
Increase the frequency of advertisements
Decrease the frequency of advertisements
Others (Pls. specify................................................................................................)

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