Script Writing
As a journalist, in other words,
you are working both in sound
and in time. You have listeners,
not readers. (Kern).
Writing for the ear (Kern).
The problem isnt that its badly
written, but that its not written for
the ear. It pours out the information
faster than most of us could absorb
it as we listen to it (Kern).
So we have to learn to write as
if we were talking not to
thousands or millions of people,
but to one person (Kern).
write. perform. write. perform.
The script should be like a
theatrical script, a dramatic
script (Seigel, in Kern 28).
if it sounds wrong on the radio, it
is wrongeven if the grammar
books say otherwise (Kern 35).
Concision is especially important in
writing for sound: it provides punch
and acknowledges aural attention.*
*An important note on alliteration as discussed on Kern 37
Story Editing
A good focus statement suggests
the tension inherent in the
story (Kern 93).*
*An important connection to the injunction against platitudes, cliches and
generalities in chapter three.
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If [you] use actualities and
ambience, those elements should
advance the story, not merely add
production for its own sake (Kern).
The editor serves as a
surrogate for the listenersa
one-person focus group to
determine whether a report
works on the radio (Kern).
Hooks and introductions should
set the scene: where are we,
who are we with, and why.