This is a sample and purely fictional.
Any similarity to real people is
purely accidental and coincidental.
p.a.v.e
The Performing Arts Venture Experience
Proposal Form: Investment in Student Innovation and Creativity
This form must be used as the cover page on all five copies of your project
proposal.
Project Name: ____Point of View: A High School Dramatic Literature Enrichment
Program
Team Leader Name: ___Amy Blue__________________________
Team Leader Signature: ________________________________________
last name
first name
position on
project
asu id #
Blue
Amy
Producer
993xxx
Green
Ben
videographer
993xxx
Red
Charlie
993xxxx
Pink
Daniel
Director
Educational
materials
designer
White
Emile
Actor
993xxx
Black
John
Actor
993xxx
Violet
Erin
Web
designer
993xxxx
phone#
Email
[Link]
993xxx
degree and
major
MFA Theatre
(TFY)
BA Film
(FMP)
MFA Theatre
(Directing)
expected
completion
[Link]
BA Theatre
(Acting)
MFA Theatre
(performance)
BSD
Industrial
Design
2009
2009
2008
2009
2010
2008
2009
p.a.v.e Investments in Student Innovation and Creativity: TERMS AND
CONDITIONS
1. The ideas and concepts set forth herein are the original work of the applicant(s) and
applicant is not under any agreement or restriction prohibiting his/her ability to disclose
these ideas or plans
MOCK PROPOSAL : point of view
address
2. Each team member has reviewed the p.a.v.e. submission guidelines and agrees to
abide by those guidelines.
3. Proposals will be handled confidentially but the legal protection of the ideas and plans
submitted by the applicants is the applicants responsibility.
4. Project proposals will not be returned. Applicants should keep a copy for their
reference.
5. Decisions made by the p.a.v.e. committee are final and not open to appeal or
negotiation
6. In consideration of the time, expertise, and other resources provided by p.a.v.e., each
applicant hereby voluntarily releases p.a.v.e, or any of its officials or representatives
from further liabilities, responsibilities, and accountabilities relating to or arising from their
participation in this initiative.
THE PROJECT PROPOSAL
Your project proposal is a clear yet concise representation of your idea. The proposal
can be of any length, but 5-7 pages is suggested. Judging criteria and recommended
length of each section is listed below. An appendix consisting of the resumes of team
members and other supporting materials may also be included.
Project Description, Creativity and Innovation (2 pages, 20%):
Describe the general nature and scope of the project and its desired outcomes.
Specifically explain in what way(s) this project is innovative and meets the mission and
goals of p.a.v.e. Define the audience or market need for your project. Explain the
organizational structure for your project and the steps needed to successfully launch
and potentially complete it.
Project Audience (1 pages, 20%):
Who is the audience for your project? What is your plan for reaching that audience? If
there is a deliverable (e.g. film, video, web content) what is your plan for distribution or
dissemination?
Creative Team and Qualifications (1 page, 25%):
Summarize the goals, experience, and/or training of the team members, demonstrating
that the team has the ability to carry out the project. Include descriptions of the full scope
of capabilities of the team. Describe any relationships with advisors and mentors
the team will utilize. Provide a letter of support for the project from at least one
mentor/advisor and resumes for each team member in the appendix.
Budget/Finance (1 1/2 pages, 20%):
Provide a brief financial summary of the project, including a description of ho w p.a.v.e
funds would be used and ho w other funding, sponsorship, and in-kind contributions, if
needed, will be secured. The budget must include all sources and uses (revenues and
costs) and must be broken down by fiscal year if you anticipate the project will continue
beyond the award year.
Examples of budget line items include:
Revenue
p.a.v.e. funds
Other funding
Ticket Sales
In-kind
Sponsorship
Other (specify)
Costs
Supplies/materials needed to produce goods/services (raw materials)
Marketing (advertising, promotion, market research, etc)
Legal fees
Fees for services or products
Space and/or Equipment rental
Other (specify)
MOCK PROPOSAL : point of view
Completion and Sustainability (1 page, 15%):
What is the schedule for your project? What specific milestones will you achieve
between project initiation and completion? Will the project result in a potentially
sustainable entity (e.g. a theatre company, a film production company)?
Appendix (15 page maximum)
Include resumes for team members, and at least one letter from a mentor or advisor
supporting the project. Include any other supporting materials, if needed.
MOCK PROPOSAL : point of view
Description, Creativity and Innovation
Point of View is a series of video on demand products for the enhancement of
language arts education at the high school level. The POV team will produce
short videos of dramatic scenes staged from two or more directorial points of
view. The high school drama or language arts teacher will be able to use this
product to enrich students understanding of the literature being studied and the
role that directorial choices make in the conveyance of meaning of dramatic
literature.
High schools will engage the POV team to perform a short excerpt of dramatic
literature from the language arts or drama curriculum. For example, if the
language arts curriculum includes A Streetcar Named Desire, the actors and
directors will prepare the first scene between Blanche and Stanley from multiple
perspectives. Various perspectives toward the scene could include: sympathetic
to Blanches growing dementia, Blanche as a seductress, or Stanley as a
psychologically damaged war veteran. The initial performance will be in the
classroom (or special assembly) which will be filmed (via digital video) by the
video team for later editing. The fully edited product will be then made available
for sale to both the commissioning school district and streamed for internet
subscription. Educational liaison Dan Pink will develop a teacher guide for each
scene, available via web download.
The Point of View project is innovative on several levels. First, the live
presentation of dramatic literature from divergent points of view is in itself an
unusual and creative way to engage high school students with literature. The
taping of the these performances for future web subscription will enable HS
teachers to access the material, along with a custom-designed teachers guide,
on demand, giving the classroom teachers control over when and how to use the
material.
The program will first be piloted in the Tempe Union High School district. Jane
Doe of Corona del Sol High School has already indicated support of the project
(letter included in appendix). Ms. Doe has requested two scenes from Romeo
and Juliet be performed in her classroom from two different points of view. The
director and actors will prepare the scenes, perform them in a special assembly
and then discuss the work with Ms. Does class. Prior to the performance, the
teacher will be given a guide prepared by the team that includes background on
the play and its language as well as the creative process of directing and acting
the scene.
This initial pilot will be videotaped and then edited by Ben Green. The video will
include not only the performance, but also selections from the rehearsal process
that highlight the creative process of directing the dramatic text. The
commissioning school will receive the edited product on DVD. In addition to the
MOCK PROPOSAL : point of view
DVD, the video and the teachers guide will be made available from the Point of
View website: [Link].
Market
The market for this product is high school teachers who would, through their
schools, engage the POV team for live performances of scenes chosen by the
teachers themselves. The web-based product that results from the initial
performance, along with the teachers guide will likewise be marketed to high
school language arts and drama instructors, but without the geographical
limitations of the live performances.
The video product that results from the initial Corona del Sol residency will be
used to produce a marketing package that includes DVD and teachers guide.
Marketing will take place in two phases for two different audiences. The first
phase of marketing will target HS language arts and drama teachers in Maricopa
County. This phase will focus on the live performance element of the project
the on-site residency. The POV team intends to present a workshop at the
Arizona Thespian Festival in November 2008 to raise awareness of the project.
On-line downloads of the video products and teachers guides that result from the
on-site residencies will be marketed more broadly to HS teachers through state
thespian conferences, direct mail, and, budget permitting, advertising in Stage
Directions magazine.
The POV Team
The team was put together by producer Amy Blue, an MFA candidate in the
Theatre for Youth program. With a BA in Theatre (specializing in theatre
management) followed by 6 years of teaching high school drama, Blue brings
theatre, management, and education experience to the project. She directed last
years successful Tour Bus project under Pamela Sterlings mentorship. The
POV project will be her applied project for her degree, under the guidance of
Professor Johnny Saldana. Letters of support from Sterling and Saldana are
included in the appendices.
Charlie Red is an MFA candidate in Directing. His undergraduate degree is in
screenwriting from the USC school of cinema. He has written several short films
produced by USC students and directed one production for student production
board and a staged reading since entering the ASU program. He is interested in
combining his interests in theatre and film through the POV project.
Actors Emilie White and John Black have appeared in numerous Mainstage
Theatre productions as well as the winner of last years student film festival Over
MOCK PROPOSAL : point of view
the Top. Their solid work in acting classes is supported by letters from their
instructors.
Ben Green is a BA Film (FMP) major and is hoping to use the POV project
videos as his capstone project. He was the camera operator on Over the Top,
winner of last years under five minute film festival, as well as director of the
honorable mention short Between Two Worlds. He was an intern in the
production office of Netherbeast and is specifically interested in using film to
advance the humanities.
Budget/Finance
The Point of View project is relatively low in cost if the team has access to ASU
facilities and equipment for the pilot project. Initial costs include travel to and
from the pilot site, web hosting, and marketing materials (including direct mail
and advertising).
Uses:
Supplies (video memory, teachers guides, misc props)$400
Travel (van rental, gas)
$600
Thespian festival travel
$600
Web hosting
$1200
Marketing collateral
$2000
Direct Mailing
$1000
Sources:
p.a.v.e. grant
Project Venture grant
In-kind contribution of web space
Applied project funds from SoTF
Personal funds
Commissions
$2000
$500
$1200
$750
$600
$600
Completion and Sustainibility
The [Link] website will be design by Erin Violet in
August/September 2007. The pilot residency at Corona del Sol will take place in
October 2007. The video will be completed in time for the AZ Thespian festival in
November 2007 and will be uploaded to the website. Direct mail advertising to
high school teachers and principles will be done shortly thereafter. The team
hopes to do at least two more residencies during the spring 2008 semester and
by the end of 2008 have a dozen or more subscribers to the web content.
MOCK PROPOSAL : point of view
The project should be self-sustaining by year two, as the team engages in
several more residencies in Maricopa County and the website draws subscribers
from around the U.S.
MOCK PROPOSAL : point of view