0% found this document useful (0 votes)
39 views18 pages

Reliance Digital: A New Reliance Retail Venture: Dipayan Mazumdar

hello

Uploaded by

maddy
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
39 views18 pages

Reliance Digital: A New Reliance Retail Venture: Dipayan Mazumdar

hello

Uploaded by

maddy
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Reliance Digital: A new Reliance Retail Venture

Dipayan Mazumdar
25 April, 2007

0
0
0
Google +

1
134

3.68/5
1
2
3
4
5

Reliance Retail unveiled "Reliance Digital", its pilot consumer electronics concept mega store in
Ghaziabad yesterday. The store covers an area of more than 15,000 sq. ft. and offers over 4,000
products spread across 150 brands.
NEW DELHI, APRIL 24, 2007: Reliance Retail, after a successful launch of Reliance Fresh stores
across several towns and cities in India unveiled Reliance Digital, its pilot consumer electronics
concept mega store. The new destination for the latest in technology and entertainment products
and services, will open to consumers at Shipra Mall, Indrapuram, Ghaztabad.

In Focus
Reliance Digital is the second format of stores from Reliance Retail to be launched within six
months of its foray into organized retail in India. The unique store concept is built around
Reliance Retails core philosophy - customer centricity and a hassle free store experience.
Mr. Raghu Pillai President Reliance Digital mentioned at a press conference that Reliance Digital
is a one stop shop for all technology solutions in the field of consumer electronics, home
appliances, information technology and telecommunications. The store covers an area of more
than 15,000 sq. ft. and will offer over 4,000 products spread across 150 brands along with
countless solution bundles recommended to meet the diverse customer needs. The store has
highly skilled and trained staff who can counsel and guide customers not only to buy the products

but will also provide complete solutions to ensure the consumer can buy the right product at the
right price. While answering a question regarding after sale service Mr. Pillai said that Reliance is
introducing the concept of Grahak Devo Bhava branded after sale service facility.
Pioneering a service trend in the country, Reliance Digital introduces RelianceresQ, an end to
end solution related to all your technology products. RelianceresQ, through a network of inhouse service centers will provide the consumers with pre sales and post sales support services.
Reliance Digital will remain open seven days a week from 10:00 a.m. to 9:00 p.m.
Reliance Digital will continue to offer all its customers Reliance One, a common membership and
loyalty program across all its formats, which follows the philosophy of Earn Anywhere, Spend
Anywhere. Reliance Digital will also provide easy and attractive finance options for purchases.
Reliance Digital will be large format stores spread across 15,000 to 35,000 sq. ft. and will come
up in 70 cities across India in the near future.
- See more at: [Link]

Reliance Retails

growth trail
PURVITA CHATTERJEE
COMMENT PRINT T+

inShare1
6

Ads by Google

Intraday Tip for Tomorrow - Know which Intraday Tip we give Tomorrow, only Profitable tips
[Link]/tomorrow

Parents money muscle powers quick break-even; not all formats profitable yet
MUMBAI, JULY 31:
Bijou Kurien, President and Chief Executive, Lifestyle Reliance Retail, has been busy re-sizing the
Reliance Time Out stores. He is ready to give away the property occupied by the unprofitable
Time Out stores in favour of the more profitable formats belonging to Reliance Retail.
The bottomline of Reliance Retail will come from the specialty formats, while top line growth
will be driven by the food and grocery segment, he says.
Reliance Retail crossed revenues of Rs. 10,800 crore and achieved a break-even with an EBITA
of Rs. 78 crore this year. No mean feat, considering that some of the other big retail players are
struggling.
For Reliance, it has been a journey that started a few years ago. In 2010, it hired Gwyn
Sundhagul, former head of the Thailand arm of British Retailer Tesco as CEO.
He later moved to the parent company in early 2011. In the same year, Brian Bade joined as CEO
of Reliance Digital after 15 years with Circuit City, an American retailer of consumer electronics
and durables.
Then came Robert Cissel and Shawn Gray, former employees of Walmart China. Cissel is credited
with turning around Walmart in China.

There was a point of time when it had almost 100 expats on its rolls, and the outgo could have
gone up to at least Rs. 400 crore, with each expat on a salary of at least Rs. 3 crore a month,
says an industry insider.
GROWTH ON TRACK

At the last AGM, Chairman Mukesh Ambani declared that the retail business would grow rapidly
in the next few years. Expected to notch up 50 per cent revenue growth year-on-year, it was on its
way to achieving a target revenue of Rs. 40,000-50,000 crore. For this, retail operations would
depend on volumes generated in the cash-and-carry and value formats, while the high margin
speciality formats (such as Reliance Trends and Reliance Jewels) are expected to drive
profitability.
One of the pioneers of modern retail, B. S. Nagesh, Vice-Chairman, Shoppers Stop, says: The
fact that Reliance Retail has turned EBITA positive is definitely an achievement but it is just the
starting point. Going up to a sales turnover of Rs. 10,000 crore has generated enough volumes
for it to break even. But in this industry, there can never be a single leader or a winner take all.
Even Walmart is not the leader in its country.
Brokerage firms tracking Reliance Industries are not surprised, attributing the break-even status
to the number of years the company has been in the retail business. Bhavesh Chauhan, Analyst,
Angel Broking says, Since it has been funded by a big company like Reliance Industries, it does
not come as a surprise that it has turned EBITA positive as it has been in the business for a
considerable time now.
PROFITABLE SEGMENTS

The fact that Reliance Retail owns properties for some of its formats such as Trends and
Footprint may have also boosted profits. Some of its Lifestyle formats have been built on
properties bought outright and not on leased property; this would have significantly helped in
reducing costs. Rentals make retail an asset-heavy model, says an industry observer.
Even in formats such as cash and carry, while multinationals are hit by high taxes, Reliance
would have an advantage and is likely to turn profitable faster. However, while some of its
formats may be recording healthy growth rates, not all are likely to be profitable despite the
business turning EBITA-positive.
Cash and carry (Reliance Market) and speciality formats such as fashion (Trends), jewellery and
footwear (Footprint) may have gone out of the red but segments such as food and grocery, which
is part of the value format, and electronics (Reliance Digital), are certainly struggling, said an
industry veteran.
It is also doubtful whether any of its joint ventures, such as Reliance Brands and Marks &
Spencer, is entirely out of the red, though that has not stopped these companies from expanding
operations. Venu Nair, Managing Director, Marks & Spencer Reliance India, said: While we
cannot give numbers about profitability, we continue to invest heavily in India and have launched
nine stores this year with six more planned in the next three months.
Categories such as food and grocery within its value formats have always been more challenging,
as it is difficult to create any differentiation from the local kirana stores. Today, almost 40 per
cent of Reliance Retails sales come from this segment (about Rs. 4,000 crore), in which it has
floated companies such as Reliance Fresh, Reliance Dairy and Reliance Food Processing.
MONEY POWER

Arvind Singhal, Chairman, Technopak, observes: Food, as a segment, may be marginally losing
money right now, but the retail business will grow on the back of this category as it is the largest
consumption category in India, unlike footwear, jewellery or apparel.
Asitava Sen, Senior Director and Head, Food and Agribusiness Research and Advisory, Rabobank
Group, says Reliance Retail has managed to break-even due to its financial flexibility with no
significant debt interest cost. Being backed by cash-rich Reliance Industries it could pump in
money through internal accruals. Considering food and grocery have never enjoyed good
margins, Reliance Retail has managed a good balance between its food and non-food formats
which have led to higher gross margins in non-food categories such as apparel, footwear and
jewellery.
Abneesh Roy, Associate Director, Edelweiss Capital, said: Clearly, money power matters in the
retail business. Most retailers are in debt because they lacked focus and went on an expansion
spree. Reliance also made some mistakes but tweaked the model and management.
Considering Mukesh Ambani had declared an investment of Rs. 25,000 crore since he entered
the business in 2006, there is no stopping him from pumping in as much money as required till
he becomes a successful retailer.
(With inputs from Bindu Menon in Delhi.)

Company Overview of Reliance Retail Private Limited


Snapshot

People

Company Overview

Reliance Retail Private Limited operates supermarkets, hypermarkets, wholesale cash and carry,
convenience, and specialty stores. The company has been set up to initiate, acquire, set-up,
construct, establish, maintain, run, operate, and manage business centers, hypermarkets,
departmental stores, supermarkets, shopping malls, discount stores, specialty stores, shopping
outlets, convenience stores, etc. Its retail outlets offer foods, groceries, apparel and footwear, lifestyle
and home improvement products, electronic goods, and farm implements and inputs. The companys
outlets also provide vegetables, fruits, and flowers. It focuses on consumer goods, consumer
durables, travel services, ener...
Detailed Description
3rd Floor
Court House
Lokmanya Tilak Marg
Dhobi Talao
Mumbai, 400002

India
Founded in 1998
Phone:

91 22 2278 5000
Fax:

91 22 2278 5111
Key Executives For Reliance Retail Private Limited

Mr. Bijay Sahoo


President and Chief People Officer

Mr. Shawn Gray


Chief Operating Officer of Value Formats

Mr. Darshan Mehta


Head of Reliance Brands

Mr. Ninu Khanna M.B.A., PGDM


Consultant
Age: 61

Mr. Sriram Srinivasan


Consultant
Compensation as of Fiscal Year 2015.

Reliance Retail Private Limited Key Developments

Reliance Retail Reports Earnings Results for the Third Quarter of 2015
Jan 20 16

Reliance Retail reported earnings results for the third quarter of 2015. For the period, the companys
quarterly turnover of 29% in third quarter of fiscal year 2016 at INR 60,420 million, with the addition of
new stores and increase in same-store-sales. The company's profit before depreciation, interest and
taxes (PBDIT) rose 7% in the third quarter to INR 2,430 million from a year ago.

Sandip Das Quit From Board of Reliance Retail Ltd


Oct 16 15

Sandip Das, former managing director of Reliance Jio Infocomm Ltd. who later joined the board of
Reliance Retail Ltd. to oversee the integration of R-Jio with Reliance Retail, has quit the company to
join Analysys Mason India from November 1, 2015.

Reliance Retail Reports Earnings Results for the Year 2015


May 26 15

Reliance Retail reported earnings results for the year 2015. The company's revenue rose 21% to INR
176,400 million with profit after tax of INR 1,930 million.

Similar Private Companies By Industry


Company Name

Region

Bharti Retail Limited

Asia

Cedar Support Services Ltd

Asia

Subhiksha Trading Services Ltd

Asia

Alpha Future Airport Retail Private Limited

Asia

Reliance Retail Private Limited

Asia

Recent

Reliance Digital is on Massive


Expansion Mode: Infotel 4Gs
Official Stores?
HomeVoice & DataReliance Digital is on Massive Expansion Mode: Infotel 4Gs Official Stores?
Reported by Rudradeep Voice & Data Last Updated: December 19, 2012 at 4:13 pm11

In a recent report Reliance Digital, the the retail electronics chain run by Mukesh
Ambani-led Reliance Group is undergoing massive expansion mode with the target to
make total stores to 500 as well as having warehouse in every state in the country by
March [Link] Reliance Digital has only 101 stores with only 21 warehouse in
the country. Main focus is to have presence in tier 2 and tier 3 cities of the country.

What does it mean ?

Reliance Groups flagship telecom company Infotel Broadbands 4G/LTE services are
going to be launched in the country in coming months. To make 4G a grand success
Infotel is focusing on tier II and III cities where broadband demand is high and BSNL can
not be a match for the choice of the youngsters there.
Reliance Digital can be the answer of this problem, where Infotel kisoks will take care
of 4G sale as well as customer care like other operators official stores. Not only that
people can buy gadgets at Reliance Digital and get rewards in terms of 4G data, voice or
video minutes. Infotels devices tablets, WiFi routers, MiFi devices or smartphones is
to be made available on R-Digital stores where you can buy them at best price.
Reliance Communications has 241 Reliance World outlets across 105 cities of the
country as per its website. Airtel and Vodafone have more than 500 branded stores
across the country. RILs approach seems to be in the right way.
Reliance Industries can easily integrate its all retail shops with Infotel 4G like Tata
Teles Talk24 branding with Future Group. Buy stuffs at Reliance fresh, Reliance
Digital, Time out orTrends and reward points (RelianceOne) can be converted into 4G
data how good the deal is?

Why Reliance Retail is expanding in a slow market


when others are hesitant
Kala Vijayraghavan, ET Bureau Jan 23, 2014, 04.24AM IST

Tags:

Wholesale price index|


walmart|
Unilever|
Titan Industries|
slow retail market|
Shoppers Stop|
settlement option|
Reliance Retail|
Reliance Industries|
Reliance Group|
net worth|
Mukesh Ambani|
markets|
Manoj Modi|

Insurability|
Future group|
Edelweiss|
delight|
Croma|
categories|
brands

(At a time when other retailers)

From a quarterly basis, the brass of Reliance Retail, led by Mukesh Ambani's lieutenant Manoj Modi,
now assembles for review meetings on a monthly basis. The frequency of meetings might have
changed, the modesty hasn't: the presentations still make no mention of how competitors are faring.
Judging by what Reliance Retail did in the last quarter, the numbers for which it announced on
January 17, and what others retailers did, it need not have. For now at least. The retail landscape in
India is strewn with the remains of expansions gone awry (Future Group), or a victim of anxiety
(Walmart) or put on hold (Croma, from the Tata stable). Amid all this, in the September to December
quarter, Reliance Retail found a new gear.

Giving into religious sentiment, it shut down all its Delight stores, which stocked non-vegetarian food
products. But, across other formats, it averaged five new stores every six days. The expansion helped
it increase revenues 38 per cent, which though is below the 50 per cent target it has set for itself for
the next three to four years to grow to a $6.5-8 billion (Rs 40,000-60,000 crore) entity.
The Rs 10,800 crore Reliance Retail, which is currently a subsidiary of Reliance Industries, is also
inching closer to profitability. At the results announcement, Reliance Group CFO Alok Agarwal said
that the company had reported its first quarterly profit at an operating level, of Rs 106 crore. It's still a
long haul to turn profitable at the net level, and sustain it from quarter to quarter, but Reliance has its
tail up.
Among the Indian groups in this business, Reliance was among the last to enter, about seven to eight
years on, in 2006, backed with a deep war chest from its rich parent.

BS Nagesh, vice-chairman of Shoppers Stop, one of the early entrants, says that evolutionary
difference is showing up. "Everybody is consolidating their learnings and getting into cautious growth,"
he says. Adds Kishore Biyani, CEO of Future Group: "It is a tough, mature market, and retailers will
have to work out ways to find new growth opportunities." Nagesh, whose company competes with
Reliance in several formats, adds that store addition is not the only metric of expansion. "I do not see
an unusual aggression in Reliance Retail," he says.
"Addition of one store a day may not be significant in comparison. For instance, Reliance adding one
store a day of 3,000 sq ft and a HyperCity (the hypermarket arm of Shoppers Stop) setting up a
100,000 sq ft store in a couple of months."
Harminder Sahni, founder of Wazir Advisors, a retail consultancy, points out that most retailers have
had to deal with distractionsof retiring debt, of raising funding, of rules and propriety, of profitability,
of online competition. "It (Reliance) is not a distracted player," he says. "It has just focused on doing
retail. It has been going rock steady, it hasn't dropped formats frequently and it is focused on supply
chain the way no other player has done in India."
According to a Reliance spokesperson, there's a momentum building. This, he adds, is essentially the
outcome of the company, after a period of trial and error and on reaching some scale, being surer of
what it wants to become and how it wants to reach there.

Freezing its formats


While Reliance has not dropped too many formats, it has shifted from big stores only to include small
stores, from fresh-food only to overall foods. The format portfolio of Reliance shows that, since March
2013, the big store expansions have come in gadgets and consumer durables (Reliance Digital, up
from 139 stores to 212) and in garments (Reliance Trends, 448 to 508).
Now, says the Reliance spokesperson, the stickiness is more than ever. "Today, everybody inside
knows what the business is about," he says. "It is now a more anchored strategy." "It has worked out
an interesting mix of diversified categories," says Kumar Rajgopalan president of Retail Association of
India, a grouping of Indian retailers of which Reliance is not a member. "It is learning lessons fast and
is able to create scale at a more rapid pace."

Reliance's mainstay remains its value offerings. These include Reliance Fresh (neighbourhood stores)
and Reliance Market (wholesale stores). Unlike some retailers, Reliance is not vacating the
neighbourhood supermarket space, especially in the top 15 cities. "At least 25-30 per cent of the
grocery business in top metros comes from hypermarkets," says Abneesh Roy, associate director,
Edelweiss Securities, a brokerage.
The long term in mind, Reliance is challenging this narrative. "As markets mature, customers will opt
for grocery shopping in neighbourhood supermarkets, which ties in with our cluster strategy of
catering to middle-class and upper middle class consumers in the top 15 cities," says Damodar Mall,
chief strategy officer, value retail, Reliance.

1 | 2 | Next
FEATURED ARTICLES

Why Reliance Retail is expanding in a slow market


when others are hesitant
Kala Vijayraghavan, ET Bureau Jan 23, 2014, 04.24AM IST

Tags:

Wholesale price index|


walmart|
Unilever|
Titan Industries|
slow retail market|
Shoppers Stop|
settlement option|
Reliance Retail|
Reliance Industries|
Reliance Group|
net worth|
Mukesh Ambani|
markets|
Manoj Modi|
Insurability|
Future group|
Edelweiss|
delight|
Croma|
categories|
brands

"Supermarkets in a catchment area ups the customer service quotient in the neighbourhood and
everybody upgrades accordingly." Reliance Market, its wholesale stores catering to smaller retailers
and business establishments, is emerging as a useful hedge to its neighbourhood stores. It opened its
first wholesale store in Ahmedabad, in September 2011. Now, it has 15 such stores, including six in
the last three months: in Anand, Bangalore, Chennai, Faridabad, Guntur and Mumbai. "These are
cash guzzlers and only the Reliance Group has the ability to stay put," says Roy of Edelweiss.
Bijou Kurien, former chief executive and president (lifestyle), Reliance Retail, feels the challenge for
the company will be to create new markets beyond the top 80-90 cities. "All the good markets and

stores have been covered in the first phase," he says. "In smaller potential markets or smaller towns,
it is not easy to change deeprooted habits of consumers easily."
According to Kurien, one challenge before Reliance is to create a pipeline of differentiated offerings,
which it is trying to do. At Reliance Digital, for example, Reliance is trying to take responsibility of
installation and after-sales service from manufacturers.
So, it is training about thousands of electricians to handle televisions, refrigerators, mobiles and
washing machines, among other things. "We have committed huge investments there," says the
Reliance spokesperson. "Will it get us immediate returns? It will not, but it will secure our future
customer."

Personalities to processes
As Reliance gets surer of more pieces in the business, the kind of people it wants is also changing:
from those who will build the business to those who will run the business. In the kind of people it has
sought, Reliance has gone through three phases.
The first phase, between 2006 and 2009, comprised retail veterans who had proven themselves in
building businesses: late Raghu Pillai came from Pantaloons, Bijou Kurien from Titan Industries,
Rajeev Karwal from Electrolux, Sanjeev Asthana from Cargill, Gunendar Kapur from Unilever Nigeria.
The second phase, from 2009, revolved around expats with rich operating experience in global
retailers.
Leading them was Gwyn Sundhagul, who came from Tesco Thailand. In 2011, Sundhagul was
replaced by two senior officials from Walmart China: Rob Cissell and Shawn Gray. The third phase is
currently underway. In this, the focus is on neither high-profile stars nor expats. It's on people who
build processes. "We don't want stars," says the Reliance spokesperson. "We want experts who can
build sound systems and processes that don't hinge on one person."
The very nature of the retail business, says Sahni, does not allow for a fancy rank and file. "It is all
about trading in somebody's brands, not about creating networks and building brands," he adds.
"After power, utilities and ACs, not much can be done on an 8 per cent margin. I, therefore,
discourage MBAs with high expectations from retail."
The new mindset is empowering officials at the middle and lower levels, and creating interesting
possibilities for them. "Shop-floor attendants are today store managers or cluster managers," says the
Reliance spokesperson. "The focus is on decentralising the operating side and consolidating at the
category level." One part of Reliance Retail that draws even the competition's envy is its supply chain.
It's the most expansive among retailers in India, commanding clout, for example, while sourcing fruits
and vegetables directly from farmers.

Industry officials say any retailer, Indian or foreign, will need at least three years to build something of
this scale and intricacy in diary products and fresh foods. "We have invested in systems and
processes ahead of its time," claims the Reliance spokesperson. "When the market is ready, we will
be is prepared to do that well." At the moment, it is gaining at the expense of others. "The competitive
intensity is lessening," says Roy of Edelweiss.
"Other players are cutting down expansion plans." Mark Ashman, CEO of HyperCity, which is taking a
gradual expansion path, feels different models work for different groups. "Some try to achieve it
through scale and therefore push expansions," he says. "We have been focused on refining the model
in our big-box retail strategy by driving higher-margin categories. We may have fewer stores, but
those would be more profitable."
At Reliance, the diktat from the group at the top that does the monthly review is: all formats have to be
profitable by mid-2014. Parent Reliance Industries has so far invested about Rs 6,000 crore in the
retail business. After a period of hesitancy and doubt, followed by a period of rebuilding and
consolidation, the retail business appears to be beginning to look more like how Reliance businesses
have been known to look.

Prev | 1 | 2
FEAT

Reliance to open 2,000 exclusive outlets to sell


telecom products
Rasul Bailay, ET Bureau Apr 21, 2014, 04.37PM IST

Tags:

Wholesale price index|


Telecom products|
settlement option|
Reliance Jio Infocom|
Reliance Industries|
Reliance exclusive outlets|
Redington|
open|
net worth|
insurable interest|
Insurability|
Digital Xpress Mini|
COCO format|
brands|
Bharti Airtel|
Airtel


(These Reliance stores will)

NEW DELHI: Reliance Industries plans to open 2,000 exclusive outlets, Digital Xpress Mini, in the
current fiscal year to sell the company's telecom services, smartphones, tablets and also accessories
of other brands.
These stores will be about 250 square feet and sell the upcoming services of Reliance Jio Infocom.
Reliance Jio plans to provide, later this year, all telecom services including mobile phone and fourth
generation high speed internet services.
India's largest telecom services provider Bharti Airtel operates 1,700 Airtel-branded stores with
majority of them operated by franchisees. In the last 14 months, Airtel rolled-out 100 such companyowned company-operated or so-called COCO stores.
Reliance plans COCO format for all its upcoming stores to maintain a uniformity and customer
services, an official said on condition of anonymity. Communication and mobility products category
were growing at a faster pace within the technology retail segment of Reliance Digital, a company
spokesperson said.
"Driven by rapid technology advancements, this category is witnessing faster replacement cycles. The
new concept, Digital Xpress Mini, is aimed at providing a differentiated technology shopping
experience to consumers and thereby reinforcing Reliance Digital's position as a front runner in the
emerging mobile retail segment," the spokesman said.
Reliance is the latest in a string of companies planning micro-stores to reach the potential customers
base in India. Apple, that had so far mostly shied away from going directly to the neighborhoods and
restricted their stores to high street and malls, is now planning to aggressively push with smaller
stores in large and tier II cities in a renewed India-specific strategy. Apple plans to mainly push its
largest-selling and entry-level iPhone 4, iPad Mini and iPad 2 that are priced below Rs 30,000 through
those stores, ET had reported last month.
Apple's neighborhood stores would be mainly opened by the company's two major India
distributors,Redington and Ingram Micro. Rival Samsung already runs more than 2,000 franchisee-run
stores in India and about 1,100 of them are called Smartphone Cafe, which sells the company's
smartphones and tablets. The company also has plans to open up to 4,000 exclusive outlets in towns
with less than 100,000 population soon.

Reliance Digital's resQ Care Plan Offers Exciting


Discounts.

Link/Page Citation

Mumbai, India, December 02, 2011 --([Link])-- Reliance Digital, the consumer durables and
electronics arm of Reliance Retail has launched another exciting offer to please its valued customers.
Reliance Digital, through its resQ Care Plan (RCP) is offering special discounts on extended
warranties.
Reliance resQ team is the technical support team of Reliance Digital. It undertakes installation,
maintenance and repair for all electronics products. Extended warranty services by resQ offer free
repairs and free preventive maintenance during the plan period. The cost to purchase extended
warranty has been lowered further through RCP. You can get rid of your worries of repair and
maintenance by investing as low as Rs. 2 per day.
The resQ Care Plan aims at helping you meet expenses incurred out of unexpected product failures,
breakdown and malfunctions, even after the manufacturer's warranty has expired. RCP also includes
5 bonus coupons with a wide range of exclusive benefits.
The bonus coupons included in RCP offer the following discounts. There is a 10% discount available
on the purchase of resQ range of accessories. One of the coupons offers Rs 250 discount on labor
charges to any product. Bonus coupons also offer one free preventive maintenance service, 10%
discount on purchase of RCP for any other electronic product and 15% discount on renewal of RCP.
You can purchase the RCP's extended warranty along with 5 bonus coupons at a discount of 25%.
resQ team offers several other added benefits too. They are available to help the customers on all
days, including Sundays and public holidays. They have extended working hours, from 10 am to 10
pm, so that you can visit the nearest service center at your convenience. The best factor about the
resQ arm is that it has 1 service center for all brands. So, irrespective of the brand of your electronic
product, you can seek help under one roof.

Reliance Digital wins Best Indian Retailer award


By Bharat Gaurav May 3, 2014 5:43 pm0 commentsViews: 91

Reliance DigitalOfficial website

[hide]

Reliance Industries Limited

Reliance Industries
Jio
Reliance Industrial Infrastructure
Reliance Logistics
Reliance Solar
Relicord
Companies

Reliance Petroleum
Reliance Fresh
Reliance Retail
Reliance Digital
Jamnagar Refinery
Mumbai Indians
Network 18

Reliance Institute of Life Sciences


Institute

Dhirubhai Ambani International School


Hurkisondas Hospital

Dhirubhai Ambani
Notable People

Mukesh Ambani
Nita Ambani
Anand Jain

Charitable trust

Reliance Foundation

Reliance Digital Showrooms in India

Bangalore
In 37 Locations

Chennai
In 22 Locations

Hyderabad
In 20 Locations

Mumbai
In 14 Locations

Delhi
In 13 Locations

Pune
In 9 Locations

Ahmedabad
In 5 Locations

Ghaziabad
In 5 Locations

All Reliance Digital Branches

, the consumer electronics & durables arm of Reliance Retail has been recognised as Best Indian
Retailer CDIT & Telecommunications at the Franchise India Indian Retail Show 2014 held in
Gurgaon.
Reliance Digital is the consumer durables and information technology concept from Reliance Retail.
The award recognises Reliance Digitals exemplary efforts in helping consumers bring home the latest
& best in technology from the widest selection at the lowest assured price with complete peace of mind
through lifelong support.
Reliance Digital aims to fulfil the dream of every Indian through its nationwide network of
conveniently located stores by providing a delightful shopping experience of products & solutions.
Further, through its sub-brand ResQ, Reliance Digital provides customers with an opportunity to
experience exceptional service at several touch-points.
Inspired by the Reliance philosophy for excellence, ResQ has created an enviable reputation and a
capability to understand and deliver solutions to meet consumer needs. ResQ experts offer guidance
to customers, demonstrate a solution and help them with identifying relevant products and solutions.
ResQ also takes on the responsibility of installation and networking that ensures optimum
performance for all products and solutions.
Speaking on the award, Brian Bade, Chief Executive Officer (CEO), Reliance Digital said, We are
extremely proud to be recognised as Best Indian Retailer CDIT & Telecommunications at the
Franchise India Indian Retail Show 2014. This award has added another feather to our cap and is an
inspiration to our entire team behind it. We hope to take the unique Reliance Digital experience
further and we are looking forward to bringing happiness to many more homes which continues to be
our biggest incentive.
Related

Reliance , Microsoft Join forces to deliver IPTVNovember 6, 2007In "Digital Media"


Star Indias HD channels on Reliance Digital TVJune 8, 2011In "Television"
Reliance Comm Subscriber base crosses 50 MillionJuly 25, 2008In "Digital Media

You might also like