I.
INTRODUCTION
A. Background of the Study
Video is more than just a tool for entertainment. It can also inform, inspire,
motivate and stir nostalgic emotions. It is an art of putting and showing peoples
imagination visually to life. According to Wikipedia, Video technology was first
developed for cathode ray tube (CRT) television systems, but several new
technologies for video display devices have since been invented. The use of digital
techniques in video created digital video, which allowed higher quality and,
eventually, much lower cost than earlier analog technology.
Video Production involves writing, shooting and editing of clips of scenes
putting it together, creating a whole concept of a video. It is the process of creating
video by capturing moving images and creating combinations and reductions of parts
of this video in live production and post-production called editing. Video Production
is the art of and service of creating and delivering a finished video product. Examples
of this are short films, television programs, television commercials, corporate videos,
event videos, wedding videos and special-interest home videos.
In the present, Event Videography Service has risen to demand for the society
has been influenced by how the celebrities make the special days of their lives open
to the public such as debuts and weddings celebration. The society is inspired and
drawn to how beautifully the event was made and how dreamy and special the feeling
is, thinking as if they are the one who are really in the situation. Event Videography
service has played a big role in this for they are one who creates the cinematography
and brings people dreams into the screen.
As the development of technology continues to grow fast, almost all people
are now open to the entertainment and information around the world, giving a great
opportunity to attract all target markets for businesses. As a result, video devices are
greatly known as a marketing device to promote and spread the word about them and
earn profits.
B. Objectives of the Study
Mission Statement
ThruLenses brings and records clients imaginations and dreams to life. We are a
group of people dedicated to serve you with high-quality and budget-friendly videos
that you would treasure in your lifetime.
We are committed to bring the true insights of every customers stories and;
We have a deep sense of values and passion in every of our works.
Vision Statement
ThruLenses see ourself as the leading Video Production Company in the
Philippines.
Our Values
Professionalism
Passion
Excellence
Teamwork
Innovation
C. Location
ThruLenses will be having 2 location: (1) A home base headquarters where we
will be doing the pre-production and post-production Processes and (2) Tower Mall
Trece Martires City/SM Trece Martires City for customers accessibility and
discovery and distribution processes.
1.) ThruLenses HQ - 134 Indang road, Brngy, Luciano Trece Martires City Cavite.
2.) ThruLenses Booth Tower Mall / SM Trece Martires City
D. Brief Description of the Project
ThruLenses Video Production Company is a video production house that
aims to provide clients affordable and budget-friendly projects without compromising
the quality and effectivity of the output. It is not only dedicated in producing videos
but also in producing values with real insights that would remain in the viewers
hearts and that would also leave a good and happy impression to them. ThruLenses
Video Production Company will be focusing on producing (a) short films, (b) music
videos, (c) commercials and (d) Event and Wedding Coverage that would utilize and
satisfy the clients ideas in its full potential.
E. Scope and Limitations
ThruLenses will only be making Videography as their main services and
will not accommodate photography services alone if not included in our package.
Videos that ThruLenses will be producing are limited to a maximum of ten (10)
minutes and thirty (30) seconds long and no further extensions.
As for the Student Packages, it will only be limited to students who are
interested in learning and experiencing basic Video Production and is limited to
locations 10km away from Trece Tower Mall only.