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BCG Matrix Analysis of Tata Group

The document analyzes Tata companies using the BCG matrix. It states that Tata Steel, Tata Power, Tata Motors and Indian Hotels are stars with high market growth and high market share and more investment should be made in these. Tata Chemicals and Tata Tea are cash cows with low market growth but high market share and should be held for now. Some question marks with high growth but low share are Tata Teleservices, Voltas and Tata Communications.

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127 views4 pages

BCG Matrix Analysis of Tata Group

The document analyzes Tata companies using the BCG matrix. It states that Tata Steel, Tata Power, Tata Motors and Indian Hotels are stars with high market growth and high market share and more investment should be made in these. Tata Chemicals and Tata Tea are cash cows with low market growth but high market share and should be held for now. Some question marks with high growth but low share are Tata Teleservices, Voltas and Tata Communications.

Uploaded by

9824777672
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd

BCG Matrix of TATA

 Tata Steel, Tata Power, Tata Motors and Indian Hotels emerge as clear Stars
(high market growth, high market share). Hence, they should be retained
and the investment in these companies should be increased

 Tata Chemicals and Tata Tea emerge as the Cash Cows (low market growth,
high market share) and should be held on to for the time being

 Some of the Question Marks (high market growth, low market share) are
Tata Teleservices, Voltas and Tata Communications
 Jet Airways JP Miles for frequent flyers
 Jet Cargo Services
 Advertisements
 Jet Lite Service

• Jet Konnect—a new service 15% cheaper than Jet airways launched
in domestic and very soon in international routes.
• Jet Escapes travel package

 International Star-Alliance membership


 Targeting potential customers travelling in AC by rail

• Jet Mall for lifestyle products


Jet Airways
Product Present New

Market

Present Market Penetration: Product Development:


Advertisements, new service OF 15%
cheaper
Cargo Services

New Market Diversification:


Development: Jet Mall for lifestyle
Targeting potential products
customers travelling
in AC by rail
NAME: MARU MAMTA
CLASS: MBA SEM-II
ROLL NO: 28
SUB: MARKETING MANAGEMENT

Submitted to: Poonam Yadav


On 21-02-2010

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