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University Of Caloocan City
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Chapter 3
METHODOLOGY
This chapter describes the research design, research environment, respondents of
the study, data gathering procedure, instrument and statistical treatment of data.
Research Design
This research made use of Tabular Method to know what is popular being use by
the students of the University of Caloocan City. The research is also made by using a
questionnaire that best fit to our research . This design was used because it involves a set
of student has been using different SIM Cards.
Research Environment
Course of Bachelor of Science in Business Administration Major in Marketing
Management in second year level has four sections namely 2A, 2B, 2C, and 2D. This
course is based on the following criteria:
This course is easy to gathered the data.
Respondents of the Study
The respondents of the study were Second Year students of Bachelor of Science
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University Of Caloocan City
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in Business Administration major in Marketing Management from different sections.
`Majority of the respondents were female belonging to age bracket of 18 – 20 y/o.
Instrumentation
The researchers made use of questionnaire sheet as our main data gathering
instrument. Before its administration this went through a developmental procedure
through assistance of people in authority to give comment and suggestions for the
improvement of the questionnaire.
Questionnaire
a) Personal data sheet. This was accomplished by all second year Marketing
Management students. This helped the researcher to know the profile of the respondents.
b) There were also 5 sets of checklist accomplished by the second year
Marketing Management students , they were asked to check their answers on the space
provided.
Checklist 1. The respondents were asked what SIM are they using right now.
Checklist 2. The respondents were asked how often they reload their SIM.
4 Choices were given:
4 – always 3 – sometimes 2 – seldom 1 – never
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University Of Caloocan City
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Checklist 3. The respondents were asked how long they are subscribed in their
respective network.
3 Choices were given:
__1 – 6 mos. __7 – 11 mos. __1year and up
Checklist 4. The respondents were asked if do they encounter problems with the
network they are using, two choices were given: YES or NO, if the respondents answer
YES they will be asked again, how often it happens. Four choices were given to that
question:
4 - always 3 - sometimes 2 - seldom 1 - never
Checklist 5. The respondents were asked if they were satisfied with the services
that their network provides. Five choices were given:
5 - Very Satisfied 4 - Satisfied 3 - Moderate
2 - Unsatisfied 1 - Very unsatisfied
Data Gathering Procedure
The data was collected by face-to-face interaction with the respondents.
Sample Size
Size : 154
Focusing on second year Marketing Management students.
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University Of Caloocan City
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Sampling Type
Sampling Type : Area Sampling
Data Analysis
Univariate tabulation percentage, graphs and arithmetic mean were used for data
analysis.
Statistical Treatment
Upon the retrieval of the instrument, the response were properly encoded, tallied,
and subjected to statistical treatment as follows:
The Graph 1,2,4, and 5; the researcher used frequency count percentage to
determine the profile of the respondents.
The Graph 3,6, and 7 will be analyzed through the tabular method to determine the
satisfaction of the respondents .