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University Of Caloocan City
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Chapter 2
LITERATURE
THE LEADING TELECOMMUNICATION COMPANY IN THE PHILIPPINES
Sun Cellular
Raissa Anne S. Bola, former CEO of Sun Cellular. According to him. Before Sun
entered the market, the competing giants Globe and Smart had been running smoothly
and its competing for the same price of service, while the lowest-cost providers namely
Touch Mobile ( a wholly-owned brand of Globe) and Talk n’ Text ( a wholly-owned
brand of Smart) offers low prices on calls and services.
Sun Cellular is one of today’s biggest wireless telecommunication providers in
the Philippines that first introduced the UNLIMITED Call and TEXT in the market. This
strategy boosted the company into its success today. But this wasn’t the case back on its
beginnings, the Cellular Mobile Philippine Phone, Sun isn’t even in the middle of its
success today.
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University Of Caloocan City
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When Sun Cellular entered the scene the two giants did not feel threatened by
the newcomer. Sun was left behind and needed of a plan to lure more subscribers to
their network. This became the origin of the UNLIMITED pricing scheme. Sun used
this strategy to lure customer, and sure enough, the population grew each week. Globe
and Smart, who was caught unaware with this powerful strategy, were forced to follow.
Suns, today is providing the best offers and services for it’s subscribers, Sun Cellular is
branded as the fastest growing network in the Philippines.
Smart
Smart has built a reputation for innovation, having introduced world-first wireless
data services, including mobile commerce services such as Smart Money, Smart load and
Smart padala. Smart also offers 3G and HSPA services. It’s Smart Link service provides
communications to the global maritime industry. Smart Broadband Inc., a wholly-owned
subsidiary , offers a wireless broadband service, Smart BRO. Smart is a wholly-owned
subsidiary of the Philippines leading telecommunication carrier, the Philippines Long
Distance Company.
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University Of Caloocan City
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Globe
Is a leading telecommunications company in the Philippines, our mission is to
transform and enriched lives through communications by way of our vision of making
great things possible.
Through our renewed commitment to “ enriching lives through east and
relevance”, our goal is to enrich everyday communications by simplifying and removing
obstacle in communication technology so that we bring our customers closer to what
matters to them most.
RELATED STUDIES
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University Of Caloocan City
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SYNTHESIS OF RELATED STUDIES
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University Of Caloocan City
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INPUT PROCESS OUTPUT
Respondents
Asking the students satisfaction Plan of action for
nd
31 2 year A
regarding their network provider continuous
Marketing
Management 2nd year Marketing improvement of their
students Management students
20 2nd year B network provider.
Students Attitude
Marketing Tabular Method
Management
Statistical Treatment of
students
data
28 2nd year C
Analysis of Data
Marketing
Management
students
33 2nd year D
Marketing
Management
students
Questionnaire
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University Of Caloocan City
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Fig. 1 The Research Paradigm
Frame one of the model shows the students respondent who are taking
Marketing Management. These second year students of Marketing Management
are involved of plan of action for continuous improvement of their network
provider. It also include questionnaire – graph that will help the researcher elicit
the necessary information from the respondents.
Frame two consists of asking the students satisfaction regarding their
network provider, basically on the areas of second year Marketing Management
students. The availability of second year marketing Management students
including students attitude, the statistical treatment, tabular data, and analysis
of gathered data.
Frame three consists of the action plan for continuous improvement of
their network provider as a whole to ensure the benefits, not only on the
Marketing Management students needs but more also in other people.