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Post Purchase Behavior Survey for LIC Customers

The document is a survey being conducted by a student on the post-purchase behavior of customers of Life Insurance Corporation (LIC) products. It contains questions about the type of policy purchased, premium payment terms, risk coverage amount, motives for purchase, satisfaction levels, method of premium payment, steps taken for unsatisfactory returns, complaint responses, plans for maturity amounts, and future loyalty to the company. The survey aims to understand customers' insurance purchase decisions and experiences with LIC after buying policies.

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yatinpatel_lic
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4 views2 pages

Post Purchase Behavior Survey for LIC Customers

The document is a survey being conducted by a student on the post-purchase behavior of customers of Life Insurance Corporation (LIC) products. It contains questions about the type of policy purchased, premium payment terms, risk coverage amount, motives for purchase, satisfaction levels, method of premium payment, steps taken for unsatisfactory returns, complaint responses, plans for maturity amounts, and future loyalty to the company. The survey aims to understand customers' insurance purchase decisions and experiences with LIC after buying policies.

Uploaded by

yatinpatel_lic
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

A SURVEY ON POST PURCHASE BEHAVIOUR OF

CUSTOMER OF L.I.C

Dear respondent,

I am Patel Yatin, student of Bhagwan Mahavir College of Business


Administration; I am conducting a survey on the “Post Purchase Behaviour Of
customer” of LIC Products. So kindly give your valuable response fairly.

NAME:………………………………………………………………………………………………….

AGE:………………………………………………………………………………………………………

ADDRESS:………………………………………………………………………………………………

CONTACT NO…………………………………………………………………………………………

1. What type of policy you have? (Multiple Ticks Allowed)

1. Endowment Plan 2. Term Insurance

3. Unit Linked Plan

2. If Endowment Insurance Then What is the Premium paying Term Selected?

1.10-15 years 2.15-20 years

3.20-30 years

3. If Term Insurance Plan then what is the term selected for the maturity.

1.10-20 years 2.20-30 years

3.30-40 Years 4. Others ……….……………………….

4. How much have you taken the risk cover? (Not for ulip plan)

1. 1, 00,000 - 5, 00,000 2. 5, 00,000 – 10, 00,000

3. 10, 00,000 and above.

5. What is the motive of taking the policy?

1. Savings 2. Risk coverage

3. Tax Benefits 4. Other………………………………………………………….

6. Rate your satisfaction level of the motive for what the insurance was taken?

(Rate it on the scale 1= good to 5= very bad)

1 2 3 4 5

BHAWAN MAHAVIR COLLEGE OF BUSINESS ADMINISTRATION. Page 1


A SURVEY ON POST PURCHASE BEHAVIOUR OF
CUSTOMER OF L.I.C

7. Is the service of the medium through which you have bought the policy in
convenient?

(Rate it on the scale 1= good to 5= very bad)

1 2 3 4 5

8. What is your convenient method of premium payment?

1. Through agent [Link] ECS

3. Online payment 4.
Others…………………………………………………………………..

9. What are the steps being taken by you if you feel that you have not get the
satisfactory return?

1. Complaint to the company [Link] by taking a loan

3. Stop paying further premiums 4.


Others………………………………………..

10. If you have done complaint then do you got an appropriate answers?

1. YES [Link]

*If no then mention the step taken

11. When you will receive maturity amount what will you do?

1. Reinvestment in same plan 2. Deposit in bank as a FD

3. Invest in other Ulip Products [Link]………

12. In future if you wanted to buy insurance then will you be loyal to the particular
Company?

1. YES [Link]

• Specify the reason…………………………………

BHAWAN MAHAVIR COLLEGE OF BUSINESS ADMINISTRATION. Page 2

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