WePad
The tablet PC for publishing houses
The WePad is the latest generation of tablet PCs. It In contrast to the platforms named above, the
offers the user fast Internet access, an entire world WePad is an open platform that is tailored to suit
of ready-to-use applications and easy access to the needs of publishing houses and their audience.
books, photos and other personal files.
Incorporating a publishing house's own branding
and design, a WePad on the coffee table is an
excellent way of retaining existing customers, as
well as attracting new ones. The WePad allows
traditional print readers to be moved into the digital
world in a targeted manner. Print brands can then
become online brands, thus minimising contact with
established Internet players like Google, Amazon
and Apple.
The WePad is based on a complete ecosystem,
The WePad provides elderly users in the core target beginning with service, guarantee and support for
group of newspaper and magazine publishing the hardware, the software platform WeMagazine,
houses, who generally have little to no experience for the publication and reading of paid content, and
with PCs, with intuitive and fast access to the
digital world of their children and grandchildren
WePad, WeMagazine and WeFind
(Internet, e-mail, social media, etc.). • Attractive and powerful
WePad tablet PC
Combined with digital newspapers and magazines,
• Relaxed interactive reading with the pre-
and based on the WeMagazine ePublishing Eco
installed WeMagazine Reader
System, the WePad user enjoys an innovative and
• Context-sensitive, current and
convenient reading experience with the best from
searchable online content with WeFind
print and online worlds.
• Customer retention for paid content
For publishing houses, every reader gained with the • Direct customer relationship
WePad represents a direct and long-term customer • Ready-to-use complete package
relationship, the foundation for paid content,
extensive customer knowledge and new forms of WeFind for the context-sensitive and searchable
customer communication. While platforms like integration of online content.
Apple iTunes and Amazon Kindle force publishing In the basic model, publishing houses can
houses into the role of a simply a content supplier, incorporate newspaper and magazine content
the WePad allows publishing houses to retain directly into the WePad using WeMagazine and can
access to and knowledge of their audience.
use flexible interfaces via the CRM backend for based on Google Android. The WePad works behind
evaluation purposes. Depending on the portfolio, the scenes to ensure that the software is always up
other content and services from publishing houses to date and secure. As an additional service, the
can be integrated directly in the WePad. WePad offers a "daily companion". Content relevant
to the time of day is presented and personalised for
The WePad and the WeMagazine Reader offer the
the individual user, be it messages at breakfast, the
user a comfortable reading experience on an 11.6-
lotto numbers on a Wednesday evening or Premier
inch display with 1366 x 768 pixels. In comparison,
League results on the weekend.
the iPad has a 9.7-inch display with 1024 x 768
pixels. With the latest Intel processor, sophisticated With the continual goal of increasing usage time,
multimedia content like films and Flash animations the WePad provides publishing houses with every
can be displayed, offering the user a rich Internet possible opportunity to establish contact with their
experience. The inclusion of speakers also makes customers on all channels available today (including
the WePad the ideal medium for audio-visual mobile options with UMTS), as well as offering
communication. them interesting content and services.
The user can add applications as easily as they
install mobile apps on their iPhone or smartphones
Technologie WePad iPad
Display 11,6“ mit 1366 x 768 Pixeln, Colour 9,7“ mit 1024 x 768 Pixeln, Colour
Processor 1,66 GHz Intel Atom N450 Pineview-M 1,0 GHz Apple A4
16 GB NAND Flash (optional 32 GB
Memory 16 / 32 / 64 GB
intern/ 32 GB SD Karte)
Webcam yes (1,3 Megapixel) no
2 x USB integrated, Cardreader,
Adapter for Camera
Peripherals Audioausgang, SIM Card Slot, Multi-
and Cardreader
Pin Connector
Flash / Adobe AIR yes / yes no / no
WePad AppStore and
Applictions iTunes App Store
Google Android Marketplace
Multitasking yes limited (only Apple Apps)
Lithium-Ion Polymer
Battery life ca. 10 h
(running time ca. 6 h)
all open additional Proprietäres Apple Format
supported eBook Formats
Premium (WeBook), starting at H4/10 im iBooks Store, Launch ?.
Bluetooth 2.1, WLANn, Bluetooth 2.1 + EDR, WLANn,
Connections
optional 3G optional 3G
GPS yes (optional) yes (Wi-Fi + 3G)
Case Magnesium-Aluminium Aluminium
Dimensions 288 x 190 x 13 mm 242,8 x 189,7 x 13,4 mm
Weight 800 g (850 g with 3G) 680 g
Ambient Light Sensor, Motion Sensor,
further details alike
Stereo, Internal Microfon
version 1.0, 18.03.2010
neofonie GmbH | Robert-Koch-Platz 4 | 10115 Berlin | Germany
tel: +49 30 246 27 100 | fax: +49 30 246 27 120 | mail: kontakt@[Link] | [Link]