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Cola Beverage Preference Survey

The document is a 13 question survey about beverage preferences and the factors that influence those preferences. It collects demographic information like name, gender, and age before asking multiple choice and rating scale questions about cola beverage drinking habits, brand preferences, criteria for choosing beverages, taste preferences, attention to promotional campaigns, influence of different types of campaigns, and influence of brand ambassadors.

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preranasingh
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7 views2 pages

Cola Beverage Preference Survey

The document is a 13 question survey about beverage preferences and the factors that influence those preferences. It collects demographic information like name, gender, and age before asking multiple choice and rating scale questions about cola beverage drinking habits, brand preferences, criteria for choosing beverages, taste preferences, attention to promotional campaigns, influence of different types of campaigns, and influence of brand ambassadors.

Uploaded by

preranasingh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Questionnaire

Name : …………………………………………………………… Gender : ………………………….. Age :


……………………

Q.1> DO YOU PREFER DRINKING COLA BEVERAGE ?

a. YES b. NO

Q.2> (IF YES) WHICH BRAND OF COLA BEVERAGE YOU PREFER


MOST?

a. COCA-COLA b PEPSI c. OTHERS

Q.3> WHAT IS THE CRITERIA FOR YOU TO CHOOSE THE BEVERAGE


YOU PREFER?

a. TASTE b. LIFESTYLE c. REFRESHMENT d. OTHERS

Q.4> IF (a.) HOW DO YOU LIKE THE TASTE OF THE COLA BEVERAGE?

a. HARD b. SPICY c. SOFT

Q.5> DO YOU WATCH THE PROMOTIONAL CAMPAIGN OF BEVERAGE


PRODUCTS?

1. ALWAYS [Link] [Link] [Link]

Q.6> HOW MUCH YOUR CHOICE BEING AFFECTED BY PROMOTIONAL


CAMPAIGN?

NOT AT ALL 1 2 3 4 5 6 7 VERY MUCH

Q.7> WHICH TYPE OF PROMOTIONAL CAMPAIGN AFFECTS YOU


MOST?

a. ELECTRONIC b. PRINT-MEDIA c. BILLBOARD d. WORD-OF-MOUTH

Q.8> PRODUCT RECALL IS ENHANCED BY ELECTRONIC MEDIA?

a. TOTAL Y AGREE (+2) b. AGREE SOMEWAT (+1) c. NOT AGREE NOT


DISAGREE (0)
d. DISAGREE SOMEWAT (-1) e. DISAGREE (-2)

Q.9> PRODUCT RECALL IS ENHANCED BY PRINT-MEDIA?

a. TOTAL Y AGREE (+2) b. AGREE SOMEWAT (+1) c. NOT AGREE NOT


DISAGREE (0)

d. DISAGREE SOMEWAT (-1) e. DISAGREE (-2)

Q.10> PRODUCT RECALL ENHANCED BY BILLBOARD?

a. TOTAL Y AGREE (+2) b. AGREE SOMEWAT (+1) c. NOT AGREE NOT


DISAGREE (0)

d. DISAGREE SOMEWAT (-1) e. DISAGREE (-2)

Q.11> PRODUCT RECALL IS ENHANCED BY WORD-OF-MOUTH?

a. TOTAL Y AGREE (+2) b. AGREE SOMEWAT (+1) c. NOT AGREE NOT


DISAGREE (0)

d. DISAGREE SOMEWAT (-1) e. DISAGREE (-2)

Q.12> HOW MUCH IS YOUR PRODUCT CHOICE PREFERNCE BEING


AFFECTED BY BRAND AMBASSADOR?

NOT AT ALL 1 2 3 4 5 6 7 VERY MUCH

Q.13> IN YOUR PREFERRED CHOICE OF BEVERAGE WHICH BRAND


AMBASSDOR INFLUENCE YOU THE MOST?

Please specify
…………………………………………………………………………………………….

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